2020
0
Thailand Digital Marketing Market Report 2020
2021-02-09T12:04:12+00:00
REP4121F82D_20C6_432E_A542_7C71E947AB43
2195
133920
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"}]
Report
en_GB
Effective digital marketing now starts with brands proving their authenticity and providing consumers with feel-good content and the power to control ad exposure.Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst -…

Thailand Digital Marketing Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Effective digital marketing now starts with brands proving their authenticity and providing consumers with feel-good content and the power to control ad exposure.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: activities done more in the past six months, May 2020
    • What consumers want and why
    • Graph 2: attitudes towards online reviews, by gender and age group, May 2020
    • Graph 3: attitudes towards ads/content, by gender and age group, May 2020
    • Graph 4: preferred style of online advertisement, by age group, May 2020
    • Opportunities
    • Mintel predicts
  2. Key trends

    • Consumers stand up to protect their data privacy
    • Graph 5: activities done more in the past six months, May 2020
    • Busy lifestyles shape digital content consumption
    • Graph 6: experiences with book reader/podcast in the past three months, November 2019
    • The increased need for brand authenticity
  3. consumer insights

    • Online platform adoption landscape
    • Graph 7: online platform adoption frequency – more than once a day, by age group, May 2020
    • Graph 8: applied statements, by generation, May 2020
    • Graph 9: online activities done more compared to the past six months – online shopping, by age group, May 2020
    • Graph 10: what, if anything, annoys consumers about online advertisements, May 2020
    • Graph 11: preferred style of online advertisement, May 2020
    • Digital adoption of Gen Z (b. 1997-2012)
    • Graph 12: online platform adoption frequency – more than once a day, by age group, May 2020
    • Graph 13: online platform adoption frequency – more than once a day, by age group, May 2020
    • Graph 14: online platform adoption frequency – more than once a day, by generation, May 2020
    • Graph 15: online activities done differently compared to the past six months, by age group, May 2020
    • Graph 16: spending once a week or more, by age group, January 2020
    • Graph 17: playing games more often compared to the past six months, by age group, May 2020
    • Graph 18: applied statements, by age group, May 2020
    • Digital adoption of Millennials (b. 1986-95) and late Gen X (b. 1976-85)
    • Graph 19: online platform adoption frequency – more than once a day, by age group, May 2020
    • Graph 20: online platform adoption frequency – more than once a day, by age group, May 2020
    • Graph 21: attitude towards brands' official fan pages/accounts on social media or chat apps, by age group, May 2020
    • Graph 22: online activities done more compared to the past six months, by age group, May 2020
    • Graph 23: online activities done more compared to the past six months, by generation, May 2020
    • Graph 24: attitude towards ads/content, by age group, May 2020
    • Graph 25: preferred style of online advertisement, by generation, May 2020
    • Graph 26: preferred style of online advertisement, by age group, May 2020
    • Digital adoption of early Gen X and Baby Boomers (b. 1975 or earlier)
    • Graph 27: online platform adoption frequency – more than once a day, by age group, May 2020
    • Graph 28: attitude towards ads, by generation, May 2020
    • Graph 29: annoying elements on online ads, by generation, May 2020
    • Graph 30: preferred style of online advertisement, by age group, May 2020
    • Graph 31: activities done more in the past six months and preferred style of online advertisement, by age group, May 2020
    • Graph 32: preferred style of online advertisement, by age group, May 2020
  4. market applications

    • Leverage social media marketing
    • Take influencer marketing more seriously
    • Align content with the target's values
  5. appendix

    About the report

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