2022
0
Thailand Digital Route to Market for Beauty Market Report 2022
2022-07-29T05:01:14+01:00
REPFD45E734_A1FC_4728_BE0E_03B8383E9EAD
2195
153747
[{"name":"Media and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing"}]
Report
en_GB
Transform the emergent secondhand beauty demand into an opportunity for brands and retailers. Expand online shopper targets by leveraging chat commerce and digital rewards.Chayapat Ratchatawipasanan, Senior Beauty and Personal…

Thailand Digital Route to Market for Beauty Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Transform the emergent secondhand beauty demand into an opportunity for brands and retailers. Expand online shopper targets by leveraging chat commerce and digital rewards.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: social media claim in beauty and personal care launches, 2012-22
    • Graph 2: interest in beauty product features by Secondhand Beauty Lover consumers, 2022
    • Graph 3: % of consumers that have been influenced by advertisements on social media to purchase beauty products from online retailers, by TikTok Beauty Users, 2022
    • Graph 4: % agreement with the statement "The ability to purchase directly from the brand is an influence to purchase beauty products from online retailers", 2022
    • Mintel predicts
  2. Key Trends

    • Emerging secondhand beauty product marketplaces on social media
    • Social media channels have become an online Thai beauty library
    • Graph 5: social media claim in beauty and personal care launches, 2012-22
    • Citizens aged 45+ will be an influential online consumer group
  3. Global Trends and How They are Playing Out in Thailand

    • Consumer Insight

      • Secondhand beauty products are sold on social media to fund the purchase of new products
      • TikTok Beauty Users enjoy visual beauty content with intriguing interactions
      • Graph 6: top three frequented platforms to get beauty-related content, by Thai generation groups, 2022
      • Graph 7: preferred beauty-related content/activities, by TikTok Beauty Users, 2022
      • Graph 8: % agreement with the statement "Advertisements on social media have influenced consumers to purchase beauty products from online retailers", by TikTok Beauty Users, 2022
      • Graph 9: % of consumers who agree that brands that accept cryptocurrency as payment are cooler than those that do not, by TikTok Beauty Users, 2022
      • Consumers aged 45+ need more reassurance to buy beauty products online
      • Graph 10: selected beauty-related channels, 2022
      • Graph 11: % of consumers put off by lack of scientific proof/evidence of efficacy (among top five factors), by age groups, 2022
    • Market Applications

      • Reconnect with consumers through secondhand beauty products
      • Engage TikTok Beauty Users with digital incentives
      • Opportunities to promote online shopping among consumers aged 45+
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      Below is a sample report, understand what you are buying.

      Click to show report
      Thai Consumer Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

      Trusted by companies. Big and small.

      Want to speak to us directly?

      Contact us with your enquiry and our expert global team can help.

      Get in touch