“Generative AI is revolutionising productivity. Chinese consumers show high awareness of this novel concept but the actual adoption rate of generative AI tools remains low. While valuing the positive impact of generative AI, Chinese consumers remain concerned about its potential risks. It is therefore important for brands to empower consumers to control and understand these tools as an aid to, rather than a substitute for, human creativity and production. In addition, brands should balance the efficiency and accuracy of AI with human interaction to unlock the full potential of generative AI.”
– Toby Xu, Research Analyst
Key issues covered in this Report
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