“The metaverse is still developing, but some early adopters have already expanded the technology into various areas or applied the concept in brand marketing campaigns. Despite the high awareness of and positive attitudes towards the metaverse, most Chinese consumers consider it as another way to enrich their entertainment options rather than a practical and useful tool. It’s important for brands to educate consumers using real-life application cases and demonstrate the actual benefits the metaverse can bring to their daily life.”
– Toby Xu, Research Analyst
This Report will look at the following areas:
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