2023
0
China Digital Trends Report – 2H 2023
2024-01-23T10:03:27+00:00
REP9FAA63B6_EADC_433C_B136_6D6E7705013B
3695
169770
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Report
en_GB
As an emerging product, foldable smartphones still need to enhance consumer awareness through clear and professional marketing content, and attract potential buyers through photography and multitasking scenarios enabled by flexible…

China Digital Trends Report – 2H 2023

£ 3,695 (Excl.Tax)

Report Summary

As an emerging product, foldable smartphones still need to enhance consumer awareness through clear and professional marketing content, and attract potential buyers through photography and multitasking scenarios enabled by flexible folding and large screens.

Toby Xu, Research Analyst, Technology and Media, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: digital device ownership and purchase interest, 2H 2023
    • Graph 2: usage of popular apps, 2H 2023
    • Graph 3: attractive usage scenarios/features of foldable smartphones, 2023
    • Graph 4: factors influencing consumers' decision to purchase foldable smartphones, 2023
    • Graph 5: foldable smartphone brand ownership** and brand preference for future purchase***, 2023
    • Graph 6: smartphone brand ownership, 2H 2023
    • Graph 7: perceptions on foldable smartphones, 2023
    • What we think
  2. The market

    • State of internet development
    • Graph 8: netizen size, mobile netizen size and internet penetration, 2020-23
    • Graph 9: internet penetration, urban vs rural, 2020-23
    • Graph 10: number of 5G mobile base stations, 2021-23
    • Graph 11: number of 5G mobile users, 2021-23
    • Graph 12: number of fixed broadband subscribers and the proportion of them enjoying an access rate of 100Mbps or above, 2020-23
    • Graph 13: search engines users and penetration, 2021-23
    • Graph 14: online news users and penetration, 2021-23
    • Graph 15: online food ordering users and penetration, 2021-23
    • Graph 16: online travel booking users and penetration, 2021-23
  3. Companies and brands

    • Key players' performance
    • Market highlights
  4. The consumer

    • Digital device ownership and purchase interest
    • Graph 17: digital device ownership, 1H 2022-2H 2023
    • Graph 18: digital device ownership and purchase interest, 2H 2023
    • Graph 19: replace/upgrade interest among owners of specific digital devices, 2H 2023
    • Graph 20: purchase interest among non-owners of specific digital devices, 2H 2023
    • Graph 21: replace/upgrade interest among owners of 5G smartphones, 1H 2022-2H 2023
    • Graph 22: purchase interest among non-owners of 5G smartphones, 1H 2022-2H 2023
    • Graph 23: replace/upgrade interest among owners of smart speakers, 1H 2022-2H 2023
    • Graph 24: purchase interest among non-owners of smart speakers, 1H 2022-2H 2023
    • Graph 25: purchase interest among non-owners of smartwatches/wristbands, 2023
    • Graph 26: replace/upgrade interest among owners of smartwatches/wristbands, 2023
    • Usage of popular apps
    • Graph 27: usage of popular apps, 2H 2023
    • Graph 28: usage of popular apps – every day, 1H 2022-2H 2023
    • Graph 29: usage of popular apps among consumers aged 50-59 – every day, 1H 2022-2H 2023
    • Graph 30: usage of popular apps among male respondents – at least once in a week, 1H 2022-2H 2023
    • Attractive usage scenarios/features of foldable smartphones
    • Graph 31: attractive usage scenarios/features of foldable smartphones, 2023
    • Graph 32: attractive usage scenarios/features of foldable smartphones, by monthly personal income, 2023
    • Graph 33: attractive usage scenarios/features of foldable smartphones, by age, 2023
    • Graph 34: attractive usage scenarios/features of foldable smartphones among 95s and 00s (Gen Z), by city tier, 2023
    • Factors influencing consumers' decision to purchase foldable smartphones
    • Graph 35: factors influencing consumers' decision to purchase foldable smartphones, 2023
    • Graph 36: factors influencing consumers' decision to purchase foldable smartphones, owners vs potential buyers, 2023
    • Smartphone/foldable smartphone brand ownership and preference
    • Graph 37: retention rates** of smartphone brands, 2023
    • Graph 38: smartphone brand ownership, 2023
    • Graph 39: foldable smartphone brand ownership, 2023
    • Graph 40: foldable smartphone brand preference for future purchase, 2023
    • Graph 41: foldable smartphone brand preference for future purchase, by age, 2023
    • Perceptions on foldable smartphones
    • Graph 42: perceptions on foldable smartphones, 2023
    • Graph 43: perceptions on foldable smartphones, owners vs potential buyers, 2023
    • Graph 44: perceptions on foldable smartphones, by monthly personal income, 2023
    • Graph 45: perceptions on foldable smartphones among 95s and 00s (Gen Z), by gender, 2023
  5. Appendix – methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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