2023
8
Canada Digital Consumer Trends 2023
2024-02-14T12:02:18+00:00
REP914C7C27_2E9A_4237_8016_5FDF6C678CB6
3695
170604
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Report
en_GB
2023 saw an explosion in the capability of generative AI and consumers are growing increasingly uneasy. Michael Lloy, Research Analyst…

£ 3,695 (Excl.Tax)

Description

2023 saw an explosion in the capability of generative AI and consumers are growing increasingly uneasy.

Michael Lloy, Research Analyst

Table of Contents

  1. Executive Summary

    • Key issues covered in this report
  2. Consumer Insights

    • Consumer fast facts
    • Attitudes towards AI
    • Graph 1: AI associations, 2023
    • Graph 2: AI associations, men vs women, 2023
    • Graph 3: AI associations, by age and gender, 2023
    • Graph 4: AI associations, women 55+ vs overall, 2023
    • Graph 5: AI associations, Asian consumers vs overall, 2023
    • Graph 6: AI association with "excited", moms vs dads, 2023
    • Graph 7: AI concerns (% agree), 2023
    • AI acceptability and competence
    • Graph 8: agreement with "I trust AI to complete basic tasks around my house ", 2023
    • Graph 9: agreement with "I trust AI to complete basic tasks around my house", by age and gender, 2023
    • Graph 10: agreement with "I trust AI to complete basic tasks around my house", by race, 2023
    • Graph 11: agreement with "I trust AI to complete basic tasks around my house", moms vs dads, 2023
    • Graph 12: AI activity awareness and usage, 2023
    • Graph 13: managing a household, by age, 2023
    • Graph 14: tracking/planning exercise, by age, 2023
    • Graph 15: agreement with "I am aware that AI could be used for 'driving' but have not used it", by age and gender, 2023
    • Graph 16: driving – "I have used AI for 'driving'", by age and gender, 2023
    • Graph 17: tasks consumers have used AI for, by race, 2023
    • Generative AI in media creation and consumption
    • Graph 18: agreement with "AI will never be able to match the artistic ability of a human being," 2023
    • Graph 19: agreement with "AI will never be able to match the artistic ability of a human being, by age and gender," 2023
    • Graph 20: AI content creation usage and awareness, 2023
    • Graph 21: types of AI media interested in consuming or interacting with, 2023
    • Graph 22: AI content creation usage, by age and gender, 2023
    • Graph 23: types of AI media interested in consuming or interacting with, men 18-34 vs overall, 2023
    • Graph 24: AI content creation usage, by race, 2023
    • Graph 25: types of AI media interested in consuming or interacting with, by race, 2023
    • Graph 26: AI content creation usage, moms vs dads, 2023
    • Graph 27: types of AI media interested in consuming or interacting with, moms vs dads, 2023
    • Wearable tech ownership and interest
    • Graph 28: wearable tech associations, 2023
    • Graph 29: wearable tech attitudes (% agree), 2023
    • Graph 30: wearable tech products currently owned, 2023
    • Graph 31: wearable tech is too noticeable, by age and gender, 2023
    • Graph 32: wearable tech products currently owned, by age, 2023
    • Graph 33: wearable tech is too expensive for its usefulness (% agree), by age and gender, 2023
    • Graph 34: agreement with "I use wearable tech to track my vitals," by age and gender, 2023
    • Graph 35: wearable tech devices, ownership vs interest, 2023
    • Graph 36: wearable tech purchase interest (select), by race, 2023
    • AR/VR and digital spaces
    • Graph 37: metaverse and VR attitudes (% agree), 2023
    • Graph 38: agreement with "I would purchase virtual items that exist in cyberspace with no physical counterpart", by age and gender, 20223
    • Graph 39: agreement with "I would enjoy meeting virtually with friends online with 3D avatars", by age and gender, 2023
    • Graph 40: metaverse attitudes (% agree), by race, 2023
    • Graph 41: metaverse associations, 2023
    • Graph 42: "negative" metaverse associations, by age, 2023
    • Graph 43: positive metaverse associations, 18-44 men vs 18-44 women vs overall, 2023
    • Graph 44: associate the metaverse with "lame", by age and gender, 2023
    • Graph 45: online activities interested in, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Graph 46: daily social media usage, by age, 2023
    • Graph 47: daily social media usage, 18-34 vs overall, by gender, 2023
    • Graph 48: daily social media usage, 35-54 vs overall, by gender, 2023
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 49: Consumer Price Index, 2020-23
    • Graph 50: top three concerns over the next six months, 2023
    • Graph 51: household savings rate, 2019 – 23
    • Graph 52: proportion of visible minority in Canada, 1981-2036 (projected)
    • Graph 53: population aged 0-14 and 65+ (2000-40*)
  5. Appendix

    About the report

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    2024 Sample Consumer Cover

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