2024
8
Canada Digital Trends: Hardware 2024
2024-03-12T16:04:39+00:00
REP02ADE37C_939C_45E6_BC3B_B881F724F974
3695
171476
[{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.Michael Lloy, Research Analyst…

Canada Digital Trends: Hardware 2024

£ 3,695 (Excl.Tax)

Report Summary

Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.

Michael Lloy, Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Consumer Insights

      • Consumer fast facts
      • Smartphones and tablets
      • Graph 1: hardware devices owned, 2023
      • Graph 2: smartphone ownership, by age, 2023
      • Graph 3: smartphone ownership, by age and gender, 2023
      • Graph 4: foldable smartphone ownership and purchase interest, 2023
      • Graph 5: smartphone purchase attitudes, % agree, 2023
      • Graph 6: it is worth the money to have the latest smartphone % agree, by race, 2023
      • Graph 7: I'd pay more for a smartphone with eco-friendly production, % agree, by race, 2023
      • Graph 8: it is worth the money to have the latest smartphone, % agree, by age and gender, 2023
      • Graph 9: I'd pay more for a smartphone with eco-friendly production, % agree, by age and gender, 2023
      • Graph 10: tablet ownership, 2021-23
      • Graph 11: tablet ownership, by age and gender, 2023
      • Home entertainment: audio
      • Graph 12: having an immersive sound set-up is integral for my home entertainment experience (% agree), men vs women, 2023
      • Graph 13: ownership of home audio entertainment system, by age and gender, 2023
      • Graph 14: ownership of home audio entertainment systems, by household income, 2023
      • Graph 15: speaker ownership and purchase interest, Canada, 2023
      • Graph 16: I do not own this but I am not interested in buying, by age, 2023
      • Graph 17: I do not own this, but I am interested in buying, by age, 2023
      • Graph 18: I do not own this but I am not interested in buying, by age, 2023
      • Graph 19: I do not own this, but I am interested in buying, by age and gender, 2023
      • Graph 20: I own this and would buy again, by age and gender, 2023
      • Graph 21: I own this and would buy again, by age and gender, 2023
      • Graph 22: large speaker ownership and purchase interest, by race, 2023
      • Graph 23: having an immersive sound set-up is integral for my home entertainment experience (% agree), by race, 2023
      • Graph 24: factors important when shopping for home audio devices, 2023
      • Graph 25: factors important when shopping for home audio devices, by age, 2023
      • Home entertainment: video
      • Graph 26: factors important when shopping for televisions, 2023
      • Graph 27: attitudes towards televisions, 2023
      • Graph 28: factors important when shopping for televisions, by age, 2023
      • Graph 29: high resolution (4K and 8K) television ownership, 2023
      • Graph 30: 8K TV ownership, by age and gender, 2023
      • Spotlight on: headphones
      • Graph 31: headphone ownership, 2023
      • Graph 32: headphone ownership, by age and gender, 2023
      • Graph 33: wireless headphone ownership, by age and gender, 2023
      • Graph 34: wired headphone ownership, by age and gender, 2023
      • Graph 35: headphone ownership, by race, 2023
      • Graph 36: smart earbud feature interest (% agree), by race, 2023
      • Graph 37: smart earbud feature interest, 2023
      • Graph 38: smart earbud ownership and purchase interest, 2023
      • Graph 39: smart earbud ownership and purchase interest, by age, 2023
      • Handheld, console and PC gaming
      • Graph 40: gaming device ownership, 2023
      • Graph 41: ownership and interest in dedicated gaming computers, by age, 2023
      • Graph 42: PC ownership type, by age, 2023
      • Graph 43: gaming console ownership, by age and gender, 2023
      • Graph 44: console brand ownership and purchase interest, 2023
      • Graph 45: console brand ownership among 18-34s, men vs women, 2023
      • Graph 46: console brand ownership among 18-34s, by household income, 2023
      • Graph 47: "I have purchased a gaming console with the lowest sale price", % agree, among 18-34s by household income, 2023
      • Graph 48: console brand ownership, Black consumers vs overall, 2023
      • Graph 49: handheld gaming device and tablet ownership, by age, 2023
      • Outside the home: electric vehicles
      • Graph 50: electric vehicle ownership and purchase interest, 2023
      • Graph 51: electric vehicle ownerships, by age and gender, 2023
      • Graph 52: electric vehicle purchase interest, by age and gender, 2023
      • Graph 53: EV ownership and purchase interest, by race, 2023
      • Graph 54: attitudes towards electric vehicles (% agree), 2023
    • Competitive strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Graph 55: daily social media usage, by age, 2023
      • Graph 56: daily social media usage, 55+ vs overall, by gender, 2023
      • Graph 57: daily social media usage, 18-34 vs overall, by gender, 2023
      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 58: Consumer Price Index, 2020-24
      • Graph 59: top three concerns over the next six months (% any rank), 2023
      • Graph 60: household savings rate, 2019-23
      • Graph 61: proportion of visible minority in Canada, 1981-2036 (projected)
      • Graph 62: population aged 0-14 and 65+, 2000-40*
    • Appendix

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      2024 Sample Consumer Cover

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