2023
0
China Dishwashing Products Market Report 2023
2023-04-12T04:04:11+01:00
OX1155789
3695
162345
[{"name":"Dishwashing Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/dishwashing"}]
Report
en_GB
"In the post-COVID-19 era, consumers are seeking to maximise the value of their purchases and are willing to pay for features such as aromatic and skincare ingredients they find appealing.

China Dishwashing Products Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“In the post-COVID-19 era, consumers are seeking to maximise the value of their purchases and are willing to pay for features such as aromatic and skincare ingredients they find appealing. It’s necessary for brands to continue offering products that enrich the experience of undertaking mundane tasks, catering to consumer interests and evolving preferences on more complete function on dishwashing products.”

– Renee Gu, Senior Analyst

This Report will look at the following areas:

  • Market overview and growth of China’s dishwashing market
  • Competitive landscape and new product trends in China’s dishwashing market
  • Dishwasher ownership and usage of dishwashing products
  • Dishwashing habits (including handwashing and machine washing)
  • Dishwasher detergent brand consumers use
  • Attitudes towards dishwashing.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • Excluded:
          • Executive Summary

              • The Market
                • Figure 1: Value sales and growth rate of total dishwashing product market, 2017-27 (est)
              • Companies and Brands
                • Figure 2: Leading manufacturers’ share of value sales of dishwashing products, China 2021-22
              • The Consumer
                • Dishwashing habits remain consistent despite the impact of COVID-19
                  • Figure 3: Dishwasher ownership and dishwashing habits, 2023
                • Rinsing dishes with water becoming more popular and dishwasher capsules are gaining momentum
                  • Figure 4: Handwashing detergent product usage, by dishwasher ownership, 2022 vs 2023
                  • Figure 5: Usage of dishwashing products in the last six months, by dishwasher owners, 2022 vs 2023
                • Enhanced sensory experience and sustainable options attract consumers
                  • Figure 6: Interest in product features, 2023
                • Consumers adopt various methods to achieve complete cleanliness
                  • Figure 7: Dishwashing habits in hand dishwashing, 2023
                  • Figure 8: Dishwashing habits in dishwasher washing, 2023
                • Liby consolidates its position in the dishwasher detergent category
                  • Figure 9: Dishwasher detergent brands used in past six months, 2023
                • Consumers are ready to pay for the quality they are interested in
                  • Figure 10: Attitudes towards dishwashing, 2023
                  • Figure 11: Attitudes towards domestic dishwasher detergents, 2023
                • What we think
                • Issues and Insights

                  • Provide more joy through scent and essential oils for handwashing
                    • Figure 12: Dishwashing products with essential oils
                  • Diversify the offering of dishwasher detergents
                    • Figure 13: Wanban’s dishwasher tablet with ginger, China, 2023
                    • Figure 14: Mrs Meyer’s Lemon Verbena Scent Automatic Dish Pacs, USA, 2022
                • Market Size

                  • Sales growth momentum experienced a slight slowdown in 2022
                    • Figure 15: Value sales and growth rate of total dishwashing product market, 2017-27 (est)
                • Market Factors

                  • Ownership of dishwashers is rising steadily
                    • Purchase sentiment is in recovery, but downgrading quality of life is not an option
                      • Figure 16: Consumers’ ways to improve their financial situation, 2022
                      • Figure 17: Consumers’ intention in spending on household cleaning products in the next 12 months, 2022 vs 2023
                  • Market Segmentation

                    • Handwashing detergents experienced a slight setback, while dishwasher detergents are on the rise
                      • Figure 18: Market value of dishwashing products, by segment, China, 2019-22
                  • Market Share

                    • Liby reaffirms its place with innovation and diversification in product offerings
                      • Figure 19: Leading manufacturers’ share of value sales of dishwashing products, China 2021-22
                    • Small and niche brands offer more choice
                      • Figure 20: Product offerings from smaller brands, China, 2022
                  • Marketing Activities

                    • Dishwashing brands battle for position as category leader
                      • Figure 21: Marketing campaigns of Finish, China, 2022
                    • Dishwasher manufacturers also entering the scene
                      • Figure 22: Wanban dishwasher detergent, China, 2023
                  • New Product Trends

                    • Hygiene and more natural products are becoming the focus
                      • Figure 23: Top growing claims in new dishwashing product launches, 2021-22
                    • Smaller formats to adapt to smaller machines/loads
                      • Figure 24: The Balance mini dishwasher tablets, China, 2022
                    • Spray format gives hands a break from scrubbing
                      • Figure 25: Dishwashing products in spray format, China & USA, 2022-2023
                    • Waterless formula makes dishwashing more eco-friendly
                      • Figure 26: Ethique waterless dishwashing product, USA, 2022
                    • Premium brands are eyeing a space at the kitchen sink
                      • Figure 27: Diptyque dishwashing liquid with orange blossom, UK, 2022
                      • Figure 28: Koala Eco Xiaohongshu Post, China, 2023
                  • Dishwasher Ownership and Dishwashing Habits

                    • Dishwashing habits remain largely unchanged
                      • Figure 29: Dishwasher ownership and dishwashing habits, 2023
                    • Dishwashers have not freed up mature consumers’ hands
                      • Figure 30: Dishwasher ownership and dishwashing habits, by age, 2022 vs 2023
                  • Product Usage

                    • Dishwashing liquid maintains its dominance
                      • Figure 31: Handwashing detergent product usage, by dishwasher ownership, 2022 vs 2023
                      • Figure 32: Handwashing detergent product usage, by age, 2023
                    • Dishwasher capsules gaining momentum to achieve comparable penetration to tablets
                      • Figure 33: Usage of dishwashing products in the last six months, by dishwasher owners, 2022 vs 2023
                  • Interest in Product Features

                    • Skin-friendly and skincare features more likely to drive consumer appeal
                      • Figure 34: Interest in product features, 2023
                    • People aged 30-39 trial and test more products than others; more mature consumers interested in trying out products with new concepts
                      • Figure 35: Interest in product features – ‘Used before and will purchase again’, by age, 2023
                      • Figure 36: Interest in product features – ‘Haven’t used before, but interested in purchasing’, by age, 2023
                    • The affluent are attracted to features that enhance household chore experience
                      • Figure 37: Interest in product features – ‘Used before and will purchase again’, by monthly household income, 2023
                  • Dishwashing Habits

                    • Handwashing dishes is more about ensuring no residue is left
                      • Figure 38: Dishwashing habits of hand dishwashing, 2023
                    • Consumers are aware of need of routine dishwasher maintenance, and rinsing before/after loading is still common
                      • Figure 39: Dishwashing habits of dishwasher washing, 2023
                    • Frequent users are using dishwashers more properly
                      • Figure 40: Dishwashing habits, by dishwasher ownership and dishwashing habit, 2023
                    • Families with young children are more likely to carry out routine cleaning
                      • Figure 41: Dishwashing habit – “Clean the dishwasher regularly using dishwasher cleaner”, by child age, 2023
                  • Dishwasher Detergent Brand Used

                    • Liby rises to become the top used brand
                      • Figure 42: Dishwasher detergents brands used in past six months, 2023
                    • Liby has also successfully earned favour among the more affluent
                      • Figure 43: Dishwasher detergent brands used in past six months, by monthly household income, 2023
                    • Brand preferences in dishwasher detergents are consistent across usage patterns
                      • Figure 44: Dishwasher detergent brands used in past six months, by dishwasher ownership and dishwashing habit , 2023
                  • Attitudes towards Dishwashing

                    • Consumers still yearning for more precise care for dishes and more fun in dishcare
                      • Figure 45: Attitudes towards dishwashing, 2023
                    • More premium products in demand
                      • Figure 46: Attitudes towards dishwashing – “I am willing to pay more for a dishwashing product if it has qualities I am interested in”, by monthly household income, 2023
                    • Domestic brands are gaining reputation on dishwasher products
                      • Figure 47: Attitudes towards domestic dishwasher detergents, 2023
                      • Figure 48: Attitudes towards domestic dishwasher detergents, by monthly household income, 2023
                    • Domestic brands enjoy favourable opinions among frequent users
                      • Figure 49: Attitudes towards domestic dishwasher detergents, by dishwasher ownership and dishwashing habit , 2023
                  • Appendix – Methodology and Abbreviations

                    • Methodology
                      • Abbreviations

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