2021
0
China Dishwashing Products Market Report 2021
2021-04-09T04:09:14+01:00
OX1043221
3695
136425
[{"name":"Dishwashing Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/dishwashing"}]
Report
en_GB
“The dishwashing market saw strong growth during the pandemic and safety related features are the key focus to upgrade as consumers have become increasingly aware of hygiene habits and wellbeing…

China Dishwashing Products Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“The dishwashing market saw strong growth during the pandemic and safety related features are the key focus to upgrade as consumers have become increasingly aware of hygiene habits and wellbeing in daily life post the COVID-19 outbreak. Consumers are willing to spend more on products that reassure their safety concerns and at the same time are starting to look for environmentally friendly solutions that provide a sustainable future.”
– Amy Jin, Research Analyst

This Report covers the following areas:

  • Behaviour towards dishwashing
  • Usage and dishwashing habits/dishwasher products penetration
  • Features associated with safety in dishwashing products
  • Factors consumers are willing to pay more for
  • Consumers’ attitudes and behaviours towards dishwashing

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • The market
              • Dishwashing products gain strong growth under pandemic
                • Figure 1: Best- and worst-case forecast of total value sales of dishwashing market, China, 2015-25
              • Companies and brands
                • Domestic brands dominating the market
                  • Figure 2: Leading manufacturers’ share of value sales of dishwashing products, China, 2019-20
                • The consumer
                  • About one third of respondents have a dishwasher now
                    • Figure 3: Dishwasher ownership and dishwashing behaviours, 2019 vs 2020
                  • Dishwashing liquid remains the top used product
                    • Figure 4: Dishwashing products used in the last six months, by dishwasher ownership, November 2020
                  • Liby obtained more usage than Finish in dishwasher detergent sector
                    • Figure 5: Dishwasher detergent brands used, November 2020
                  • Anti-bacterial benefits become a key safety measure
                    • Figure 6: Features associated with safe dishwashing products, 2018 vs 2020
                  • Safety related features are key to premiumisation
                    • Figure 7: Dishwashing product features consumers are willing to pay more for, November 2020
                  • Sustainability matters to consumers
                    • Figure 8: Attitudes towards dishwashing, November 2020
                  • What we think
                  • Issues and Insights

                    • It’s time to think of environmentally friendly products in China
                      • The facts
                        • The implications
                          • Figure 9: Common Good refillable bottles
                        • Anti-bacterial becomes a main safety measure for post-COVID-19 era
                          • The facts
                            • The implications
                              • Figure 10: Liby’s anti-bacterial dishwashing gel
                          • The Market – Key Takeaways

                            • Dishwashing market shows strong growth amid the pandemic
                              • Dishwasher ownership continues to grow
                              • Market Size and Forecast

                                • COVID-19 outbreak has facilitated strong growth
                                  • Figure 11: Best- and worst-case forecast of total value sales of dishwashing market, China, 2015-25
                              • Market Factors

                                • Increased at-home cooking boosted the usage of dishwashing products
                                  • Economic development facilitated increased ownership of dishwashers
                                    • More products launched with safer image to justify the premiumisation trend
                                    • Market Segmentation

                                      • Machine dishwashing detergent continues to grow
                                        • Figure 12: Market value of dishwashing products, by segment, China, 2018-20
                                    • Companies and Brands – Key Takeaways

                                      • Domestic brands dominate dishwashing market
                                        • Newly launched products show trends of premiumisation
                                        • Market Share

                                          • Liby maintained top position in dishwashing market
                                            • Figure 13: Leading manufacturers’ share of value sales of dishwashing products, China, 2019-20
                                            • Figure 14: Liby vinegar dishwashing liquid
                                          • Brands continue to upgrade for premiumisation
                                            • Figure 15: White Cat logo upgrade
                                          • Build product range for dishwashers to capture the next momentum
                                            • Figure 16: Kupoh’s dishwasher salt and Seaways dishwasher tablet
                                        • Competitive Strategies

                                          • Food grade centre of attention
                                            • Figure 17: Dishwashing products claiming to be edible, China
                                          • Building up premium brand image
                                            • Figure 18: Zhang Ziyi for Liby
                                          • White Cat x KuSpace to launch product set
                                            • Figure 19: White Cat x KuSpace set
                                        • Launch Activity and Innovation

                                          • Aloe Vera and pomegranate become newly favoured fragrances
                                            • Figure 20: Top 10 fragrances claims in dishwashing products launches, China, 2019-20
                                            • Figure 21: Dishwashing products with aloe and pomegranate fragrances, China, 2020
                                          • Food grade and anti-bacterial claims are on the rise
                                            • Figure 22: Top 10 ingredient claims in dishwashing products launches, China, 2019-20
                                          • Anti-bacterial products
                                            • Figure 23: Dishwashing products with anti-bacteria feature, Japan and South Korea, 2020
                                          • Odour neutralising and added fragrance products
                                            • Figure 24: Odour removing products, New Zealand and Australia, 2020
                                          • Formulas that protect the hand
                                            • Figure 25: Dishwashing products with skin moisturising feature, China, 2020
                                          • Washing up liquid in foam and spray format
                                            • Figure 26: Charmy foam dishwashing liquid, China
                                            • Figure 27: Liby’s dishwashing spray, China
                                        • The Consumer – Key Takeaways

                                          • Dishwasher ownership saw a rise in the last year
                                            • Dishwashing liquid remains the most popular product format
                                              • Liby is the top used dishwasher detergent brand
                                                • Anti-bacterial is closely associated with safety
                                                  • Safety related features are worth paying extra for
                                                    • Consumers are looking for sustainable products
                                                    • Dishwasher Ownership and Dishwashing Habits

                                                      • More than half of consumers still wash plates by hands
                                                        • Figure 28: Dishwasher ownership and dishwashing behaviours, 2019 vs 2020
                                                      • Older consumers tend to do more household works
                                                        • Figure 29: Dishwasher ownership and dishwashing behaviours – ‘wash dishes by hand’, by age, November 2020
                                                      • Dishwasher ownership is still influenced by income level
                                                        • Figure 30: Dishwasher ownership and dishwashing behaviours – ‘wash dishes by hand’, by monthly household income, November 2020
                                                    • Product Usage

                                                      • Product usage
                                                        • Figure 31: Dishwashing products used in the last six months, by dishwasher ownership, November 2020
                                                      • Dishwasher liquid remains the top used product
                                                        • Figure 32: Dishwashing products usage, dishwashing owner, 2019 vs 2020
                                                      • Mature consumers prefer baking soda
                                                        • Figure 33: Dishwashing products usage, by age, November 2020
                                                    • Dishwasher Detergent Brands Used

                                                      • Liby is the top sought-after brand of dishwasher detergent, prior to Finish
                                                        • Figure 34: Dishwasher detergent brands used, November 2020
                                                        • Figure 35: The balance by Liby, China
                                                      • Finish is the top choice for 25-29 year old dishwasher owners
                                                        • Figure 36: Dishwasher detergent top brands used, by age, November 2020
                                                        • Figure 37: White Cat SODA product range, China, 2019
                                                    • Features Associated with Safety

                                                      • Anti-bacterial feature sees a rising importance post COVID-19
                                                        • Figure 38: Features associated with safe dishwashing products, 2018 vs 2020
                                                      • Natural ingredients matter more to mature consumers
                                                        • Figure 39: Features associated with safe dishwashing products, by age, November 2020
                                                    • Factors Willing to Pay More For

                                                      • Safety image helps justify the premiumisation trend most
                                                        • Figure 40: Dishwashing product features consumers are willing to pay more for, November 2020
                                                      • Younger consumers are looking for convenient solutions
                                                        • Figure 41: Selected dishwashing product features consumers are willing to pay more for, by age, November 2020
                                                    • Attitudes towards Dishwashing

                                                      • Sustainability is worth attention now
                                                        • Figure 42: Attitudes towards dishwashing, November 2020
                                                      • Young consumers don’t spend as much time on product selection as other age groups
                                                        • Figure 43: Selected attitudes towards dishwashing, by age, November 2020
                                                      • Lifestyle brands appeal more to high earners and mature consumers
                                                        • Figure 44: Attitudes towards dishwashing – ‘I prefer to buy dishwashing products from lifestyle brands (eg MUJI)’, November 2020
                                                      • Domestic brands demonstrate their appeal among high earners
                                                        • Figure 45: Attitudes towards dishwashing – ‘I’m willing to try newly launched domestic brands of dishwashing products’, November 2020
                                                    • Appendix – Market Size and Forecast

                                                        • Figure 46: Total value sales of dishwashing products market, China, 2015-25
                                                    • Appendix – Methodology and Abbreviations

                                                      • Methodology
                                                        • Abbreviations

                                                        About the report

                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                        Market

                                                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                        Consumer

                                                        Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                        Brand/Company

                                                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                        Data

                                                        Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                        *databooks not available with UK B2B Industry reports.

                                                        Below is a sample report, understand what you are buying.

                                                        Click to show report
                                                        2024 Sample Consumer Cover

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                        Trusted by companies. Big and small.

                                                        Want to speak to us directly?

                                                        Contact us with your enquiry and our expert global team can help.

                                                        Get in touch