2023
0
Thailand Dishwashing Market Report 2023
2024-02-15T14:01:22+00:00
REP429F928C_EF90_48B9_AFC2_919D94550C1E
2195
170629
[{"name":"Dishwashing Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/dishwashing"}]
Report
en_GB
Elevate dishwashing with ultra-convenient features suitable for both manual and automatic dishwashing. Promote sustainability as one key product quality. Chayapat Ratchatawipasanan, Principal Analyst…

Thailand Dishwashing Market Report 2023

£ 2,195 (Excl.Tax)

Description

Elevate dishwashing with ultra-convenient features suitable for both manual and automatic dishwashing. Promote sustainability as one key product quality.

Chayapat Ratchatawipasanan, Principal Analyst

Table of Contents

  1. Executive Summary

    • Key issues covered in this report
    • Graph 1: dishwashing value growth, 2018-27
    • Graph 2: agreement with "I tend to pile up tableware as much as possible before washing", 2023
    • Graph 3: interest in dishwashing product claims, 2023
    • Graph 4: top three factors influencing the decision to purchase dishwashing products, 2023
  2. Key Trends and Market Factors

    • Dishwashing category is getting smaller due to changes in Thais' food consumption behaviour
    • Graph 5: dishwashing value growth, 2018-27
    • Graph 6: living alone status, by generation, 2022-23
    • Graph 7: launches of ready meals, 2019-23
    • Dishwashers are niche, but a growing  opportunity to provide ultra-convenience
    • Graph 8: key factors driving consumer behaviour around Value (strongly agree)*, 2023
    • Graph 9: dishwashing product sub-categories, 2019-23
    • Graph 10: dishwashing product sub-categories, 2019-23
    • Sustainability has not been a key priority, yet is showing positive signs
    • Graph 11: Thailand, top five claims of dishwashing launches, 2019-23
    • Graph 12: top five claims in dishwashing launches, 2019-23
  3. What consumers want and why

    • Gen Z consumers are seeking a shortcut in dishwashing
    • Graph 13: type of meal consumed once a day or more in the past six months, 2023
    • Graph 14: agreement with "I tend to pile up tableware as much as possible before washing", 2023
    • Graph 15: claims in dishwashing products consumers are willing to pay more for, 2023
    • Reassure consumers on safety of dishwasher detergent to expand usage
    • Graph 16: food stain concerns, 2023
    • Graph 17: food odour concerns, 2023
    • Graph 18: behaviours regarding dishwashing, 2023
    • Graph 19: interest in dishwashing product claims, 2023
    • Drive sustainability through dishwashing products' quality
    • Graph 20: top three factors influencing the decision to purchase dishwashing products, 2023
    • Graph 21: consumer groups who prioritise environment safety when purchasing dishwashing products, by generation, 2023
    • Graph 22: dishwashing behaviours, 2023
    • Graph 23: top three factors influencing the decision to purchase dishwashing products, 2023
    • Graph 24: interest in dishwashing product claims, 2023
  4. appendix

    About the report

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    Thai Consumer Sample Report Cover

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