2023
0
China Eating in Lower Tier Cities Market Report 2023
2024-01-23T18:01:42+00:00
REP2BA549EB_A420_4E7D_8E5E_F2F1A732E4A7
3695
169775
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Report
en_GB
Consumers in lower tier cities are becoming increasingly inward-looking in their attitude towards consumption. Along with a growing pursuit of health and nourishment, their daily diet has also become an…

China Eating in Lower Tier Cities Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

Consumers in lower tier cities are becoming increasingly inward-looking in their attitude towards consumption. Along with a growing pursuit of health and nourishment, their daily diet has also become an important source of everyday 'emotional value' in different scenarios.

Frank Zhang, Senior Research Analyst, Lifestyle, China

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Objective and methodology
  2. Executive Summary

    • The market
    • The consumer
    • Graph 1: selected dining styles and frequency (more than once a week), by age, 2022 and 2023
    • Graph 2: trusted sources of nutritional supplement advice, by age, 2023
    • Graph 3: attributes related to different alcoholic drinks, 2022
    • Graph 4: attitudes towards snacks ('agree') – selected items, by age, 2023
    • What we think
  3. Introduction to Lower Tier Cities in China

    • Demands for sustainable development and differentiation emerge
    • Graph 5: GDP sector compositions, by city tier, 2019-2021
    • Salary growth slows, while consumption momentum weakens
    • Graph 6: per capita annual salary, by city tier, 2019-2021
    • Graph 7: total retail sales of consumer goods, by city tier, 2019-2021
    • The pull effect of the metropolitan economy is expected
    • Graph 8: total domestic highway mileage and growth rate, by city tier, 2020-21
    • The increase in flexible employment and work-on-the-go brings new opportunities for the development of low tier cities
    • Graph 9: type of employment, by city tier, 2020-23
    • Graph 10: company types, by city tier, 2020-23
  4. Market Factors

    • Financial confidence continues to fluctuate
    • Graph 11: confidence in improving future finances, by city tier, 2020-23
    • Upgrading demand has declined and high-end consumption become more cautious
    • Graph 12: Trading up and down, Tier 3 or lower cities, Q1 2022 VS Q1 2023
    • Chain service brands tap into lower tier cities, driving the innovation and quality improvement of consumer experience
    • Graph 13: changes in the number of stores of Helen's, Miniso and Haidilao in different cities, by city tier, 2021 vs 2022
    • Graph 14: convenience store shopping frequency – once a day or more, by city tier, 2019 vs 2023
    • The influence of short videos has expanded, accelerating the conversion of traffic value to user value
    • Graph 15: changes in short video usage – every day, by city tier, H1 2021-H1 2023
    • Domestic travel is recovering strongly, and the combination of local cultural tourism resources and commerce has attracted attention
  5. Interviews with Industry Experts

    • Leverage the value-for-money advantage of small town model through store, equipment and menu adjustment
    • Focus on household consumption habits and the construction of logistics networks
    • Initiate conversations on consumption scenarios integrating regional features
    • Explore 'down-to-earth' communication methods and channels
  6. The Consumer

    • Family meals: current status and opportunities of online grocery retailing and ready meals
    • Graph 16: selected dining styles and frequency (more than once a week), by age, 2022 and 2023
    • Graph 17: choice factors of ready meals, by age, 2023
    • Nourishment and Yang Sheng: professional knowledge and acceptance of innovative products
    • Graph 18: choice factors of Chinese nourishing and Yang Sheng products, by age, 2023
    • Graph 19: trusted sources of nutritional supplement advice, by age, 2023
    • Choosing drinks: emotional value and analysis of drinking occasions for tea, alcohol and coffee
    • Graph 20: attributes related to different alcoholic drinks, 2022
    • Graph 21: attributes related to different alcoholic drinks – ready-to-drink cocktails, by age, 2022
    • Graph 22: interesting coffee marketing schemes, by age, 2023
    • Brands and channels: personalised selling points targeting specific demands
    • Graph 23: information channels of snacks, by age, 2023
    • Graph 24: attitudes towards snacks ('agree') – selected items, by age, 2023
  7. Appendix

    • Abbreviations

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