2021
0
India eCommerce activities Market Report 2021
2022-05-24T13:54:09+01:00
REP199D2547_FEBC_495E_8538_DE34B51521A3
2195
151396
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Report
en_GB
Brands need to provide more engaging services to fulfil new consumer needs, balance online and offline retail, and prove their trustworthiness in the new normal.Saptarshi Banerjee, Senior Research Analyst…

India eCommerce activities Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Brands need to provide more engaging services to fulfil new consumer needs, balance online and offline retail, and prove their trustworthiness in the new normal.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: comparison of consumer use of online shopping prior to and during the pandemic
    • What consumers want and why
    • Graph 2: consumers' perception of deals found online
    • Graph 3: key aspects of consumer perception of online shopping
    • Opportunities
    • Mintel predicts
  2. key trends

    • CONSUMER INSIGHTS

      • Economic impact on online shopping
      • Graph 4: consumers' agreement with statements about online shopping, 2021
      • Graph 5: consumers who agree that online shopping is better for 'buy in bulk' deals than offline stores, by gender and age group, 2021
      • Overall consumer digital/online adoption
      • Graph 6: online/digital usage before vs after the pandemic, 2021
      • Graph 7: consumers' attitudes about online shopping, 2021
      • Key consumer groups of online shopping
      • Graph 8: consumer attitudes about online activities, by gender, 2021
      • Graph 9: consumer attitudes about online activities, by age group, 2021
      • Graph 10: consumer behaviours around online shopping for beauty and personal care products, by age group, 2021
      • Graph 11: consumer behaviours around ordering prepared food online, by age group, 2021
      • Graph 12: consumer attitudes towards importance of researching about brands before buying, by city tier, 2021
      • Engaging the Indian consumer online
      • Graph 13: consumer attitudes towards importance of researching about brands before buying, 2021
    • MARKET APPLICATIONS

      • Offer more personalisation
      • Enrich online experiences
      • Attract online shoppers with appealing deals
    • appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

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      India Consumer 2024 Sample Cover

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