2022
0
India eCommerce and Social Commerce in BPC Market Report 2022
2022-06-29T01:01:57+01:00
REP356A2A3C_A466_4F74_ABBF_B1B8B568DD01
2195
152491
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"},{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
Enhance trust in online shopping and offer assistance to retain the new online shopper. Expand the beauty baskets of men through online beauty product discovery. Tanya Rajani, Beauty &…

India eCommerce and Social Commerce in BPC Market Report 2022

£ 2,195 (Excl.Tax)

Description

Enhance trust in online shopping and offer assistance to retain the new online shopper. Expand the beauty baskets of men through online beauty product discovery.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: consumers who strongly agree towards needing shopping assistance, 2022
    • Graph 2: behaviours towards online shopping of beauty and personal care products, 2022
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on ecommerce & social commerce in BPC
  2. key trends

    • Graph 3: comparison of consumer use of online shopping prior to and during the pandemic, 2021
  3. key drivers

    • Graph 4: consumers’ smartphone activities*, 2022
  4. global trends and how they are playing out in india

    • Graph 5: locations consumers are shopping at*, 2022
  5. consumer insights

    • Graph 6: consumers who believe that finding beauty products through online channel is hard, 2022
    • Consumers who find shopping beauty products online hard need assistance
    • Graph 7: beauty and personal care products purchased “equally online and in-store” in the last six months, 2022
    • Graph 8: consumers who strongly agree towards needing shopping assistance, 2022
    • Graph 9: behaviours towards online shopping of beauty and personal care products, 2022
    • Graph 10: behaviours towards online shopping of beauty and personal care products, 2022
    • Graph 11: factors that would encourage consumers to shop beauty and personal care products online more often, 2022
    • Consumers who believe it is easy to find beauty products online look for trustworthy brands online
    • Graph 12: behaviours towards online shopping of beauty and personal care products, 2022
    • Graph 13: behaviours towards online shopping of beauty and personal care products, 2022
    • Graph 14: attitudes towards online shopping of beauty and personal care products, 2022
    • Men who are shopping for electronic beauty devices online can be engaged further
    • Graph 15: beauty and personal care products shopped online in the last six months, 2022
    • Graph 16: behaviours towards online shopping of beauty and personal care products, 2022
    • Graph 17: factors that would encourage consumers to shop beauty and personal care products online more often, 2022
    • Graph 18: factors that would encourage consumers to shop beauty and personal care products online more often, 2022
  6. Market applications

    • Offer assistance to enhance the online shopping experience
    • Double down on trust to encourage more online shopping of beauty products
    • Leverage men’s online shopping to trigger more beauty purchases
    • Who’s innovating
    • Global innovations
  7. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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