2020
0
Thailand eCommerce Market Report 2020
2021-02-12T10:07:30+00:00
REP140FF8FC_AE7C_427B_A6DA_A98FA74F1FF8
2195
134274
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
Thai online shoppers want online shopping platforms to deliver better deals, service and experiences, yet ecommerce still grows strongly, including social commerce. Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst -…

Thailand eCommerce Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Thai online shoppers want online shopping platforms to deliver better deals, service and experiences, yet ecommerce still grows strongly, including social commerce.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: Thailand's ecommerce value, 2016-19
    • Graph 2: e-payment adoption (times per person per year) 2007-April 2020
    • Graph 3: consumers' expected spending activity on takeaways/home delivery over the next month, compared to their usual spending habits – takeaways/home delivery, April-August 2020
    • Graph 4: consumer's expected spending activity on healthcare and pharmaceutical products over the next month, compared to their usual spending habits – healthcare and pharmaceutical products, April-August 2020
    • Graph 5: impact of the COVID-19 outbreak on "my career prospects" in the next six months, NET impact, 18-20 August 2020
    • What consumers want and why
    • Graph 6: motivators that would encourage consumers to adopt online shopping or shop online more frequently, January 2020
    • Graph 7: consumer online shopping behaviours, January 2020
    • Graph 8: motivators that would encourage consumers to adopt online shopping or shop online more frequently, January 2020
    • Graph 9: what experienced online shoppers want when shopping online, January 2020
    • Opportunities
    • Mintel predicts
  2. key trends

    • Strong potential for ecommerce, post COVID-19
    • Graph 10: consumers' expected spending activity over the next month, compared to their usual spending habits – takeaways/home delivery, April-August 2020
    • Social commerce gains momentum
    • The online and offline gap narrows
  3. consumer insights

    • Overview of ecommerce adoption
    • Graph 11: % of consumers who agree, by gender, age group and area, January 2020
    • Graph 12: % of online purchases made for the following categories, January 2020
    • Graph 13: consumers' expected spending activity on takeaways/home delivery over the next month, compared to their usual spending habits, April-August 2020
    • Graph 14: where in-home food & drinks were bought in the past 12 months, January 2020
    • Graph 15: % of online purchases for the following product categories in the past 12 months, by gender, January 2020
    • Graph 16: % of online purchases for the following product categories in the past 12 months, by age group, January 2020
    • Graph 17: % of expenses that consumers have others in their household pay for on their behalf each month, October 2019
    • Graph 18: % of online purchases for the following product categories in the past 12 months, by area, January 2020
    • Graph 19: % of online purchases for the following product categories in the past 12 months, by income, January 2020
    • eCommerce adoption deep dive
    • Graph 20: % of where the following product categories were bought in the past 12 months, January 2020
    • Graph 21: % of where the following product categories were bought in the past 12 months, January 2020
    • Graph 22: % of consumers who have taken the following actions before buying products online, by product category, January 2020
    • Graph 23: the impact that the COVID-19 outbreak will have on the following factors in the next six months, May-August 2020
    • Drivers of ecommerce
    • Graph 24: motivators that would encourage consumers to adopt online shopping or shop online more frequently, January 2020
    • Graph 25: % who agree with the following statements about online shopping, by age group, January 2020
    • Graph 26: % of consumers who would be encouraged to adopt online shopping or shop online more frequently if there were flexible delivery options, by gender and age group, January 2020
    • Graph 27: % who agree with the following statement about online shopping, by age group and area, January 2020
  4. market applications

    • Do more on brands' social media
    • Graph 28: % of consumers who have bought the following product categories via social media, by gender and age group, January 2020
    • Offer the right deals
    • Provide the experiences consumers seek
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Below is a sample report, understand what you are buying.

    Click to show report
    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch