2021
0
Thailand eCommerce Market Report 2021
2021-07-22T13:07:50+01:00
REP3CF20D53_ADB0_40A9_ABAE_33D064FC47AF
2195
140806
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
Attract Thai online shoppers with deals before experiences. Optimise features on chat and social commerce to increase sales opportunities, along with e-marketplaces. Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst -…

Thailand eCommerce Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Attract Thai online shoppers with deals before experiences. Optimise features on chat and social commerce to increase sales opportunities, along with e-marketplaces.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: online shopping 2020 vs 2021, January 2021
    • What consumers want and why
    • Graph 2: expected incentives, by consumer segment, January 2021
    • Graph 3: expectations towards online sellers/stores, by consumer segment, January 2021
    • Graph 4: expected incentives, by consumer segment, January 2021
    • Opportunities
    • Mintel predicts
  2. KEY TRENDS

    • Life inseparable from online shopping
    • Graph 5: online shopping now compared to the past six months, by age group, May 2020
    • Trading brand names for better prices
    • Personalisation grows among youngsters
    • Graph 6: expectations towards online sellers/stores, by age group, January 2021
  3. CONSUMER INSIGHTS

    • eCommerce landscape
    • Graph 7: online shopping 2020 vs 2021, January 2021
    • Graph 8: online purchasing channels, January 2021
    • Graph 9: online products purchased through e-tailers, January 2021
    • Graph 10: online purchasing channels, January 2021
    • Graph 11: purchasing clothing, footwear & accessories online more frequently than at physical stores in the last six months, January 2021
    • Graph 12: purchasing channel frequency of home delivery/food takeaway in the last six months, by gender and age, January 2021
    • Graph 13: purchasing channel frequency of health & wellness products in the last six months, by gender and age, January 2021
    • Graph 14: purchased IT gadgets & electrical appliances online more frequently than at physical stores in the last six months, by gender and age, January 2021
    • Graph 15: purchasing channel frequency of personal care products in the last six months, by gender and age, January 2021
    • Graph 16: purchasing channel frequency of household care product in the last six months, by gender and age, January 2021
    • Graph 17: expectations towards online sellers/stores, by living status, January 2021
    • Graph 18: online purchasing channels, January 2021
    • Online shopper segments
    • Graph 19: Purchased product categories online in the past 6 months of Savvy Online Shopper, January 2021
    • Graph 20: online purchasing channels of Savvy Online Shopper, January 2021
    • Graph 21: financial situation, January 2021
    • Graph 22: expectations towards online sellers/stores, by consumer segment, January 2021
    • Graph 23: purchased product categories online in the past 6 months of Intermediate Online Shopper, January 2021
    • Graph 24: online purchasing channels of Intermediate Online Shopper, January 2021
    • Graph 25: financial status, January 2021
    • Graph 26: expectations towards online sellers/stores, by consumer segment, January 2021
    • Graph 27: purchased product categories online in the past 6 months of Light Online Shopper, January 2021
    • Graph 28: online purchasing channels of Light Online Shopper, January 2021
    • Graph 29: financial situation, January 2021
    • Graph 30: expectations towards online sellers/stores, by consumer segment, January 2021
    • Graph 31: financial situation, January 2021
    • Graph 32: expected incentives, January 2021
  4. MARKET APPLICATIONS

    • Reassure ecommerce essentials: quality and value
    • Provide more experiences beyond the basic
    • Optimise the use of chat and social media
  5. appendix

    About the report

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    Thai Consumer Sample Report Cover

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