2023
0
Thailand eCommerce Market Report 2023
2023-07-12T15:01:35+01:00
REPC5BA7D30_36C9_471E_AF2E_326F67884DD4
2195
164936
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
Optimise interactive features for a better customer journey, appeal to consumers aged 60+, and build online communities to foster trust. Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand…

Thailand eCommerce Market Report 2023

£ 2,195 (Excl.Tax)

Description

Optimise interactive features for a better customer journey, appeal to consumers aged 60+, and build online communities to foster trust.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Rise of mobile commerce
    • Graph 1: consumers* who use a smartphone for ecommerce activities, 2023
    • Thailand is becoming a super-aged society
    • Add-on values beyond cost-effectiveness
    • Graph 2: agreement that ecommerce platforms should automatically offer discounts/voucher codes for use online rather than having consumers search for them, 2023
  3. WHAT CONSUMERS WANT AND WHY

    • Leverage advanced technology and gamification
    • Graph 3: consumers who have shopped online in the past six months, by generation, 2023
    • Graph 4: consumers who are likely to shop online more in the next six months compared to the last six months, by product category, 2023
    • Graph 5: consumers who are likely to shop online less in the next six months compared to the last six months, by product category, 2023
    • Graph 6: agreement with select statements showing that consumers like to engage with online brands, 2023
    • Target older consumers
    • Graph 7: consumers who are likely to shop online more in the next six months compared to the last six months, by generation 2023
    • Graph 8: consumers who do research about products online before buying, by generation, 2023
    • Graph 9: concerns when shopping online, by generation, 2023
    • Graph 10: agreement that brands should reassure consumers that their personal data will be protected, by generation. 2022
    • Build an online community for a sense of belonging
    • Graph 11: consumers who are encouraged to shop online based on friend and/or family reviews, 2023
    • Graph 12: consumer concerns when shopping online, 2023
  4. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report
Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch