2023
0
India Edible Oils Market Report 2023
2023-04-27T15:01:42+01:00
REP9E534BFB_756E_4F7D_80A9_2CFAE77CBEEA
2195
162882
[{"name":"Oils","url":"https:\/\/store.mintel.com\/industries\/food\/oils"}]
Report
en_GB
Opportunities lie in devising region-specific strategies, going beyond heart health benefits, and building olive oil's relevance in Indian home cooking.Tulsi Joshi, Senior Food & Drink Analyst, India…

India Edible Oils Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Opportunities lie in devising region-specific strategies, going beyond heart health benefits, and building olive oil's relevance in Indian home cooking.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: health benefits in cooking oils that consumers are willing to pay more for, 2023
    • Mintel predicts
  2. Key Trends

    • Preventive healthcare is in-demand amid the surge in NCDs
    • Rise of experimental cooking at home
    • Rise of intentional spenders
  3. What consumers want and why

    • Edible oil consumption by region
    • Graph 2: edible oils consumption at home in the last six months, 2023
    • Graph 3: edible oil consumption at home in the last six months, 2023
    • Graph 4: consumers who cite favourite brand as a factor when purchasing cooking oil for home use in the last six months, by types of edible oil consumed, 2023
    • Graph 5: types of cooking oil consumed at home in the last six months, 2023
    • Graph 6: types of edible oils consumed in the last six months, by region, 2023
    • Graph 7: top three types of edible oil consumed at home in the last six months, by South Indians who who consume three types of edible oil, 2023
    • Graph 8: top three edible oils consumed at home in the last six months, by East Indians who consume two types of edible oils, 2023
    • Purchase drivers
    • Graph 9: factors considered when purchasing cooking oils in the last six months, 2023
    • Graph 10: select factors considered when purchasing cooking oils in the last six months, by region, 2023
    • Graph 11: select factors considered when purchasing cooking oils in the last six months, by region, 2023
    • Graph 12: top five factors considered when purchasing cooking oils in the last six months, by south region dwellers, 2023
    • Premiumisation opportunities in edible oils
    • Graph 13: health benefits in cooking oils that consumers are willing to pay more for, 2023
    • Graph 14: % of edible oil launches with functional claims, 2020-23
    • Graph 15: % of edible oil launches with select claim category, 2020-23
    • Graph 16: % of edible oil launches with functional health claims, 2020-23
    • Graph 17: % of consumers who are willing to pay more for cooking oils with bone health benefits, 2023
    • Graph 18: % of consumers who are willing to pay more for edible oils with eye health benefits, by parental status and gender, 2023
    • Graph 19: % of consumers who are willing to pay more for cooking oil with weight loss benefits, 2023
    • Target different demographics of mothers
    • Graph 20: % of consumers who agree that alternating between different types of cooking oils is good for health, by employment and parent status, 2023
    • Graph 21: % of mothers who agree that cooking oils tailored for specific cooking methods appeal to me, by city tier, 2023
    • Expansion opportunities for olive oil
    • Graph 22: consumption of olive oil at home in the last six months, by region and gender, city tier and socio-economic class, 2023
  4. Appendix

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