2022
0
Europe Electrical Goods Retailing Market Report 2022
2022-04-20T04:04:40+01:00
OX1100819
3195
150577
[{"name":"Electrical Goods","url":"https:\/\/store.mintel.com\/industries\/technology\/electrical-goods"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“In Europe, the COVID-19 pandemic has given a boost to electrical goods spending thanks to the increased amount of time consumers were being forced to spend in their homes, which…

Europe Electrical Goods Retailing Market Report 2022

£ 3,195 (Excl.Tax)

Report Summary

“In Europe, the COVID-19 pandemic has given a boost to electrical goods spending thanks to the increased amount of time consumers were being forced to spend in their homes, which focused their attention on how they might improve their immediate surrounding. Significantly in 2021, many consumers continued to turn to online as a matter of convenience or potential cost-savings helping the channel taking a larger share of the electricals market. We forecast the most successful retailers will be those that ensure they stay in tune with what consumers want, especially when it comes to wellbeing, sustainability and digitisation.”
– Utku Tansel, European Retail Analyst

Table of Contents

  1. Overview

      • Technical notes
        • Market sizes – Consumer spending on electricals products
          • Figure 1: Eurostat electrical products, main classification codes, 2022
        • Market sizes – Retail data
          • Leading retailers
            • Financial definitions
              • Abbreviations
                • VAT rates
                  • Figure 2: VAT rates around Europe, 2017-22
              • Executive Summary – Europe – The Market

                  • The market
                    • Consumer spending
                      • Figure 3: Europe top 5: all spending on electricals (including VAT), 2016-21
                      • Figure 4: Europe: all spending on electricals (including VAT), 2016-20
                    • Relative importance of electricals
                      • Figure 5: Europe: spending on electrical products as % all consumer spending, 2020
                    • Share of total consumer spend drops
                      • Figure 6: Europe: spending on electrical goods as % all consumer spending, 2016-20
                    • Consumer spending on white goods (household appliances)
                      • Figure 7: Europe top 5: spending on white goods (household appliances) (including VAT), 2016-21
                      • Figure 8: Europe: spending on white goods (household appliances) (including VAT), 2016-20
                    • Spending on brown goods (audio-visual, photographic & information processing equipment)
                      • Figure 9: Europe top 5: spending on brown goods (audio-visual, photographic & information processing equipment) (including VAT), 2016-21
                      • Figure 10: Europe: spending on brown goods (audio-visual, photographic & information processing equipment) (including VAT), 2016-20
                    • Consumer spending on telephone & telefax equipment
                      • Figure 11: Europe top 5: spending on telephone & telefax equipment (including VAT), 2016-21
                      • Figure 12: Europe: spending on telephone & telefax equipment (including VAT), 2016-20
                    • Impact of COVID-19 on spending
                      • Figure 13: Europe Big 5: % of consumers who worry about the COVID-19 pandemic, 2022
                      • Figure 14: Europe Big 5: changes to spending habits as a result of the COVID-19 pandemic, 2022
                    • Cash-strapped consumers may restrict electricals spend
                      • Figure 15: Europe: financial impact of the COVID-19 pandemic, 2021
                    • Retail sales
                      • IT and telecoms retailers
                        • Figure 16: Europe: IT and telecoms specialists, sales (excluding VAT), 2017-23
                      • Household electricals retailers
                        • Figure 17: Europe: household electrical goods specialists, sales (excluding VAT), 2017-23
                      • Online
                        • Online sales
                          • Figure 18: Europe: estimated online sales of electrical goods, 2021
                          • Figure 19: Europe Big 5: changes to spending habits as a result of the COVID-19 pandemic, 2022
                        • Companies and brands
                            • Figure 20: Europe: top 20 electrical goods specialists, sales, 2016/17-2020/21
                            • Figure 21: Europe: top 20 electrical goods retailers, outlets, 2016/17-2020/21
                          • Market shares
                            • Figure 22: Europe: leading electrical specialists’ shares of all spending on electrical goods, 2016/17-2020/21
                          • COVID-19 market context
                            • Short, medium and long-term impact of COVID-19 on electricals
                              • Figure 23: Short, medium and long term impact of COVID-19 on electrical goods retailing, 2022
                          • Executive Summary – Europe – The Consumer

                              • Proportion of people buying electricals
                                • Figure 24: Europe: proportion of people buying electrical goods in the last 12 months, 2021
                              • What they buy
                                • Figure 25: Europe: electrical products bought in the last 12 months, by country, 2021
                              • Online vs in-store
                                • Figure 26: Europe: proportion of electrical buyers shopping in-store and online, by country, 2021
                                • Figure 27: Europe: proportion of electrical buyers shopping in-store, through a device (online) and other, by country, 2021
                              • Where they shop
                                • Figure 28: Europe: where they shopped for electrical goods in the last 12 months, leading two players, by country, 2021
                              • Attitudes to shopping for electricals – The legacy of the pandemic
                                  • Figure 29: Europe: those agreeing with statements about shopping for electrical products, by country, 2021
                              • Executive Summary – Europe – Innovations and Launch Activity

                                • Online retailers experiment with physical format
                                  • Growing sustainability awareness
                                    • Personalisation moves higher up on the agenda
                                      • Retailers ride on convenience
                                        • New partnerships, new opportunities
                                          • It is the experience that counts
                                            • Fnac Darty looks to subscription model
                                            • France

                                              • Overview
                                                • Key issues covered in this Report
                                                  • COVID-19: Market context
                                                    • The five-year outlook for electrical goods retailing
                                                      • Figure 30: Electrical goods category outlook, 2022-27
                                                    • Areas covered in this Report
                                                      • Executive summary
                                                        • The market
                                                          • Spending was boosted by the pandemic
                                                            • Figure 31: France: consumer spending on electrical goods (incl VAT), 2017-21
                                                          • Specialists were able to shift lost store sales to online
                                                            • Figure 32: France: electricals goods specialist retailers’ sales (excluding VAT), 2017-23
                                                          • Market drivers
                                                            • The consumer
                                                              • Younger men buy most
                                                                • Figure 33: France: demographic breakdown of buyers of any electrical products in the last 12 months, 2021
                                                              • Mobile phones are the largest category
                                                                • Figure 34: France: electrical products bought in the last 12 months, 2021
                                                              • Electrical goods is a mature online market
                                                                • In-store has dropped more
                                                                  • Retailers must find ways to bring customers back to stores
                                                                    • Figure 35: France: channels used to buy electrical goods, 2021
                                                                  • Amazon is the single most popular retailer
                                                                    • A fifth had shopped at a grocer
                                                                      • Figure 36: France: where they shop for electrical goods, whether in-store or online, 2019 and 2021
                                                                    • The legacy of the COVID-19 pandemic
                                                                      • Sustainability issues are gaining traction
                                                                        • Figure 37: France: COVID-19 related attitudes to buying electrical/electronic goods, environment, 2021
                                                                      • Confidence in shopping online has increased
                                                                        • Figure 38: France: COVID-19 related attitudes to buying electrical/electronic goods, online purchasing, 2021
                                                                      • Obstacles to future growth
                                                                        • Figure 39: France: COVID-19 related attitudes to buying electrical/electronic goods, stock shortages and spending priorities, 2021
                                                                      • Companies and brands
                                                                        • A consolidated market
                                                                          • Specialists are gaining market share
                                                                            • Figure 40: France: leading electrical goods specialists, shares of all electrical goods specialists’ sales, 2021
                                                                          • Online
                                                                            • Issues and insights
                                                                              • The impact of rising prices on electrical goods retailers
                                                                                • New spending priorities combined with inflation will depress spending
                                                                                  • Price is not the only tool
                                                                                    • Tapping into conscious consumerism
                                                                                      • The potential in the refurbished market
                                                                                        • Specialist platforms and stores are springing up
                                                                                          • Highlighting opportunities for specialist electrical goods retailers
                                                                                            • A change in approach
                                                                                              • The market
                                                                                                • Market size and performance
                                                                                                  • Figure 41: France: consumer spending on electrical goods (incl VAT), 2017-21
                                                                                                • Retail sector size and forecast
                                                                                                  • COVID-19 caused uncertainty but retailers responded well online
                                                                                                    • Shifting priorities affected sub-sectors differently
                                                                                                      • Retailers need to react to the rise in the cost of living
                                                                                                        • Figure 42: France: electrical goods specialist retailers’ sales (excluding VAT), 2017-23
                                                                                                      • Channels to market
                                                                                                        • Market drivers
                                                                                                          • The economy is strengthening
                                                                                                            • Figure 43: France: key economic projections, % annual change, 2019-23
                                                                                                          • Domestic demand is a key growth driver
                                                                                                            • The jobs market has been more resilient than expected
                                                                                                              • Supply chains are challenging
                                                                                                                • And labour costs are likely to rise
                                                                                                                  • Cost of living is rising
                                                                                                                    • Figure 44: France: consumer prices * of electrical goods, annual % change, 2017-21
                                                                                                                    • Figure 45: France: consumer price inflation (HICP *) on electrical goods, annual % change, 2020-21
                                                                                                                  • Consumer confidence is improving
                                                                                                                    • Figure 46: France: trends in levels of consumer confidence*, 2020-22
                                                                                                                  • But lower earners will be more impacted by inflation
                                                                                                                    • People have been buying fewer electrical goods
                                                                                                                      • Figure 47: France: changes to spending habits as a result of the COVID-19 pandemic, 2021-22
                                                                                                                      • Figure 48: France: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                                                                                                    • The consumer
                                                                                                                      • Electricals goods purchased in the last year
                                                                                                                        • Engagement in the category has dropped
                                                                                                                          • Figure 49: France: demographic breakdown of buyers of any electrical products in the last 12 months, 2021
                                                                                                                          • Figure 50: France: electrical products bought in the last 12 months, 2019 and 2021
                                                                                                                          • Figure 51: France: electrical products bought in the last 12 months, by selected demographics, 2021
                                                                                                                        • Online and in-store shopping for electrical goods products
                                                                                                                          • Online is up, but in-store has dropped more
                                                                                                                            • Bricks and mortar needs to find new ways to bring customers in
                                                                                                                              • Figure 52: France: channels used to buy electrical goods, 2019 and 2021
                                                                                                                            • Only the over-55s shop more in-store than online
                                                                                                                              • Figure 53: France: channels used to buy electrical goods, in-store and online, 2019 and 2021
                                                                                                                            • Smartphone usage vs computers
                                                                                                                              • Figure 54: France: smartphone vs laptop/desktop usage to buy electrical goods, 2021
                                                                                                                            • Computers are shopped for more online, appliances in-store
                                                                                                                              • Figure 55: France: channels used to buy electrical goods, in-store and online, by products bought, 2021
                                                                                                                            • Where electrical goods are purchased
                                                                                                                              • Amazon takes the lead, just……
                                                                                                                                • Figure 56: France: selected demographics of Amazon shoppers, 2021
                                                                                                                              • But is less dominant than in Germany, Italy or Spain
                                                                                                                                • As a group, store-based specialists dominate
                                                                                                                                  • Grocers were used by one-fifth of shoppers
                                                                                                                                    • Figure 57: France: where they shop for electrical goods, whether in-store or online, 2019 and 2021
                                                                                                                                  • Demographic profiles
                                                                                                                                    • Figure 58: France: age demographics of shoppers at selected retailers, 2021
                                                                                                                                    • Figure 59: France: gender demographics of shoppers at selected retailers, 2021
                                                                                                                                  • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                                                                                                    • Figure 60: France: COVID-19 related attitudes to buying electrical/electronic goods, 2021
                                                                                                                                  • Sustainability issues are gaining traction
                                                                                                                                    • Figure 61: France: COVID-19 related attitudes to buying electrical/electronic goods, environment, 2021
                                                                                                                                  • Confidence in shopping online has increased
                                                                                                                                    • Figure 62: France: COVID-19 related attitudes to buying electrical/electronic goods, confidence in online purchasing, 2021
                                                                                                                                  • Obstacles to future growth
                                                                                                                                    • Figure 63: France: COVID-19 related attitudes to buying electrical/electronic goods, spending priorities and stock shortage concerns, 2021
                                                                                                                                  • Attitudes vary across retailers’ customers
                                                                                                                                      • Figure 64: France: agreement with COVID-19 related attitudes to buying electrical/electronic goods by specialist retailer shopped, 2021
                                                                                                                                    • Companies and brands
                                                                                                                                      • An overview of the key players
                                                                                                                                        • Concentration is increasing
                                                                                                                                          • An enhanced digital presence
                                                                                                                                            • New stores and store formats
                                                                                                                                              • Commitments to the circular economy
                                                                                                                                                  • Figure 65: France: leading electrical goods specialists, sales, 2017-21
                                                                                                                                                  • Figure 66: France: leading electrical goods specialists, outlets, 2017-21
                                                                                                                                                • Market shares
                                                                                                                                                  • Figure 67: France: leading electrical goods specialists, shares of all electrical goods specialists’ sales, 2017-21
                                                                                                                                                • Online
                                                                                                                                                  • Online activity
                                                                                                                                                    • Online electrical goods sales
                                                                                                                                                      • Leading online players
                                                                                                                                                        • Appendix: data sources and abbreviations
                                                                                                                                                          • Abbreviations
                                                                                                                                                            • Data sources
                                                                                                                                                              • INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE) – Paris
                                                                                                                                                                • FEVAD – La Fédération du e-commerce et de la vente à distance – Paris
                                                                                                                                                                  • EUROSTAT – Luxembourg
                                                                                                                                                                  • Italy

                                                                                                                                                                    • Overview
                                                                                                                                                                      • Key issues covered in this Report
                                                                                                                                                                        • COVID-19: market context
                                                                                                                                                                          • The five-year outlook for electrical goods retailing
                                                                                                                                                                            • Figure 68: Italy: outlook for electrical goods retailing, 2022-26
                                                                                                                                                                          • Areas covered in this Report
                                                                                                                                                                            • Executive summary
                                                                                                                                                                              • The market
                                                                                                                                                                                • Market size and forecast
                                                                                                                                                                                  • Figure 69: ITALY: cONSUMER SPENDING ON ELECTRICAL ITEMS (INCLUDING VAT), 2017-21
                                                                                                                                                                                • Retail sector size and forecast
                                                                                                                                                                                  • Figure 70: ITALY: eLECTRICAL GOODS SPECIALISTS’ SALES, EXCLUDING VAT, 2017-21
                                                                                                                                                                                • Market drivers
                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                    • Figure 71: Italy: estimated distribution of spending on electrical/electronic goods by channel, 2021
                                                                                                                                                                                  • The consumer
                                                                                                                                                                                    • Electronic goods products purchased
                                                                                                                                                                                      • Figure 72: Italy: electrical goods purchased in the last 12 months, 2019 and 2021
                                                                                                                                                                                    • Channels used to buy electrical goods
                                                                                                                                                                                      • Figure 73: Italy: channels used to buy electrical goods, 2019 and 2021
                                                                                                                                                                                    • Where electrical goods are purchased
                                                                                                                                                                                      • Figure 74: Italy: where electrical goods have been bought in the last 12 months, 2019 and 2021
                                                                                                                                                                                    • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                                                                                                                                                        • Figure 75: Italy: changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, 2021
                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                        • Leading players
                                                                                                                                                                                          • Market shares
                                                                                                                                                                                            • Figure 76: Italy: leading electrical specialists’ shares of consumer spending* on electrical goods, 2021
                                                                                                                                                                                          • Online
                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                              • How will the cost of living crisis impact on electrical goods retailing?
                                                                                                                                                                                                • Price rises set to become even more of a factor
                                                                                                                                                                                                  • What can retailers do to cushion the blow for consumers?
                                                                                                                                                                                                    • Consider offering rental/subscription schemes
                                                                                                                                                                                                      • Expand repair services
                                                                                                                                                                                                        • Promote renewable energy packages
                                                                                                                                                                                                          • Other potential impacts
                                                                                                                                                                                                            • How can store-based electrical goods retailers defend their businesses from competition from online pureplayers?
                                                                                                                                                                                                              • Improve the in-store experience
                                                                                                                                                                                                                • Exploit in-store product opportunities
                                                                                                                                                                                                                  • Improve customer loyalty
                                                                                                                                                                                                                    • Exploit online service opportunities
                                                                                                                                                                                                                      • Innovate with store formats
                                                                                                                                                                                                                        • The market
                                                                                                                                                                                                                          • Spending on certain electrical goods received a COVID boost…
                                                                                                                                                                                                                            • …except for major appliances
                                                                                                                                                                                                                              • More of the same in 2021 as pandemic-related disruption continued
                                                                                                                                                                                                                                • Figure 77: Italy: consumer spending on electrical goods (including VAT), 2017-21
                                                                                                                                                                                                                              • Electrical goods retailers’ sales in 2020 were impacted by lockdown-related store closures…
                                                                                                                                                                                                                                • …but more than clawed back their losses in 2021
                                                                                                                                                                                                                                  • Figure 78: Italy: electrical goods specialist retailers’ sales (excluding VAT), 2017-23
                                                                                                                                                                                                                                • Channels to market
                                                                                                                                                                                                                                  • Figure 79: Italy: estimated distribution of spending on electrical goods by channel, 2021
                                                                                                                                                                                                                                • Market drivers
                                                                                                                                                                                                                                  • The Italian economy
                                                                                                                                                                                                                                    • Figure 80: Italy: key economic data and projections, 2019-23
                                                                                                                                                                                                                                  • Cost of living increase set to impact on electrical goods retailing
                                                                                                                                                                                                                                    • Figure 81: Italy: consumer price inflation*, annual % change, 2016-21
                                                                                                                                                                                                                                    • Figure 82: Italy: consumer price inflation* on electrical goods annual % change, 2020-21
                                                                                                                                                                                                                                    • Figure 83: Italy: issues affecting consumers over the last two months, 2021 and 2022
                                                                                                                                                                                                                                  • Consumer confidence falters after recovery
                                                                                                                                                                                                                                    • Figure 84: Italy: trends in levels of consumer confidence*, 2020-22
                                                                                                                                                                                                                                  • COVID still impacting on consumer behaviour
                                                                                                                                                                                                                                    • Figure 85: Italy: changes in spending habits since the start of the outbreak, 2020-21
                                                                                                                                                                                                                                    • Figure 86: Italy: changes in financial situation since start of COVID-19 outbreak, 2022
                                                                                                                                                                                                                                    • Figure 87: Italy: financial impact of the COVID-19 pandemic, 2021
                                                                                                                                                                                                                                  • Electrical goods ownership and behaviours
                                                                                                                                                                                                                                    • Ownership
                                                                                                                                                                                                                                      • Figure 88: Italy: computing technology products personally owned*, 2021
                                                                                                                                                                                                                                      • Figure 89: Italy: other technology products owned by household*, 2021
                                                                                                                                                                                                                                    • Behaviours
                                                                                                                                                                                                                                      • Figure 90: Italy: ways in which internet has been accessed in last three months*, 2021
                                                                                                                                                                                                                                      • Figure 91: Italy: activities done on household computers and smartphones in last three months*, 2021
                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                      • Electronic goods products purchased
                                                                                                                                                                                                                                        • Figure 92: Italy: electrical goods purchased in the last 12 months, 2019 and 2021
                                                                                                                                                                                                                                      • Shopper demographics
                                                                                                                                                                                                                                        • Online and in-store shopping for electrical goods products
                                                                                                                                                                                                                                          • Figure 93: Italy: channels used to buy electrical goods, 2019 and 2021
                                                                                                                                                                                                                                        • Channel demographics
                                                                                                                                                                                                                                          • Where electrical goods are purchased
                                                                                                                                                                                                                                            • Figure 94: Italy: where electrical goods have been bought in the last 12 months, 2019 and 2021
                                                                                                                                                                                                                                          • Retailer demographics
                                                                                                                                                                                                                                            • More than a quarter of in-store shoppers have also bought from Amazon
                                                                                                                                                                                                                                              • Figure 95: Italy: where electrical goods have been bought in the last 12 months, by channel used to buy electrical goods, 2021
                                                                                                                                                                                                                                              • Figure 96: Italy: where electrical goods have been bought in the last 12 months, by exclusive channels used to buy electrical goods, 2021
                                                                                                                                                                                                                                            • Brand loyalty is dictated by geographical coverage and size
                                                                                                                                                                                                                                              • Figure 97: Italy: where electrical goods have been bought in the last 12 months, by where electrical goods have been bought in the last 12 months, 2021
                                                                                                                                                                                                                                            • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                                                                                                                                                                                                              • An opportunity within the wellbeing/fitness space?
                                                                                                                                                                                                                                                • Sustainability and environmental issues are becoming more important
                                                                                                                                                                                                                                                  • Space-saving is set to become more important with increasing urbanisation
                                                                                                                                                                                                                                                    • Pandemic has increased confidence in buying online
                                                                                                                                                                                                                                                      • Growing interest in smart home technology
                                                                                                                                                                                                                                                        • Figure 98: Italy: changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, 2021
                                                                                                                                                                                                                                                        • Figure 99: Changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, by channels used to buy electrical goods, 2021
                                                                                                                                                                                                                                                        • Figure 100: Changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, by where electrical goods have been bought in the last 12 months, 2021
                                                                                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                                                                                        • Strength in numbers drives electrical goods retailing in Italy
                                                                                                                                                                                                                                                          • Unieuro grows store and online businesses
                                                                                                                                                                                                                                                            • Media World loses ground to Unieuro
                                                                                                                                                                                                                                                              • Voluntary/buying fascia struggle under pressure from Amazon and top two
                                                                                                                                                                                                                                                                • Other players
                                                                                                                                                                                                                                                                  • Credit offers could be key as cost of living squeeze bites
                                                                                                                                                                                                                                                                    • Figure 101: Italy: leading electrical specialists, sales, 2017-21
                                                                                                                                                                                                                                                                    • Figure 102: Italy: leading electrical specialists, outlets, 2017-21
                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                    • Figure 103: Italy: leading electrical specialists’ shares of spending on electrical goods, 2017-21
                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                    • Online activity
                                                                                                                                                                                                                                                                      • Online electrical goods sales
                                                                                                                                                                                                                                                                        • Leading online players
                                                                                                                                                                                                                                                                          • Appendix – data sources and abbreviations
                                                                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                                                                                                • INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
                                                                                                                                                                                                                                                                                  • National statistics office.
                                                                                                                                                                                                                                                                                    • EUROSTAT – Luxembourg
                                                                                                                                                                                                                                                                                    • Spain

                                                                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                                                                        • Key issues covered in this Report
                                                                                                                                                                                                                                                                                          • COVID-19: market context
                                                                                                                                                                                                                                                                                            • The five-year outlook for electrical goods retailing
                                                                                                                                                                                                                                                                                              • Figure 104: Spain: outlook for electrical goods retailing, 2022-26
                                                                                                                                                                                                                                                                                            • Areas covered in this Report
                                                                                                                                                                                                                                                                                              • Executive summary
                                                                                                                                                                                                                                                                                                • The market
                                                                                                                                                                                                                                                                                                  • Market size and forecast
                                                                                                                                                                                                                                                                                                    • Figure 105: Spain: consumer spending on electrical goods (incl. VAT), 2016-21
                                                                                                                                                                                                                                                                                                  • Market drivers
                                                                                                                                                                                                                                                                                                    • Figure 106: Spain: annual % change in total electrical goods specialists’ sales and total retail sales,
                                                                                                                                                                                                                                                                                                      2017-21
                                                                                                                                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                                                                                      • Electrical and electronic products purchased
                                                                                                                                                                                                                                                                                                        • Figure 107: Spain: electrical products purchased in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                      • In-store and online shopping for electrical products
                                                                                                                                                                                                                                                                                                        • Figure 108: Spain: channels used to buy electrical goods in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                      • Where electrical products are purchased
                                                                                                                                                                                                                                                                                                        • Figure 109: Spain: retailers used to purchased electrical goods in-store or online in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                      • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                                                                                                                                                                                                                                                                        • Figure 110: Spain: COVID-19 related attitudes to buying electrical/electronic goods, 2021
                                                                                                                                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                                                                                                                                        • Leading players
                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                            • Figure 111: Spain: leading electrical goods retailers, shares of spending on electrical goods (excl VAT), 2021
                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                                                                                                                                              • Rising cost of living another storm for electrical shoppers to weather
                                                                                                                                                                                                                                                                                                                • Rent the tech you want, when you want
                                                                                                                                                                                                                                                                                                                  • Repair and refurbish
                                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                                      • Market size and performance
                                                                                                                                                                                                                                                                                                                        • Figure 112: Spain: consumer spending on electrical goods (incl. VAT), 2016-21
                                                                                                                                                                                                                                                                                                                      • Retail sector size and forecast
                                                                                                                                                                                                                                                                                                                        • Figure 113: Spain: electrical goods specialist retailers’ sales (excl. VAT), 2016-23
                                                                                                                                                                                                                                                                                                                      • Channels to market
                                                                                                                                                                                                                                                                                                                        • Store-based electrical specialists the largest channel of distribution
                                                                                                                                                                                                                                                                                                                          • Figure 114: Spain: channels used to buy electrical goods in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                        • Market drivers
                                                                                                                                                                                                                                                                                                                          • Economy recovers in 2021 after near-11% collapse in 2020, but the bounce-back will be followed by a period of slower growth
                                                                                                                                                                                                                                                                                                                            • Figure 115: Spain: key economic projections, % annual change, 2019-23
                                                                                                                                                                                                                                                                                                                          • Inflationary pressures mounting
                                                                                                                                                                                                                                                                                                                            • Figure 116: Spain: consumer prices* of electrical goods, annual % change, 2016-21
                                                                                                                                                                                                                                                                                                                          • Electrical goods only moderately more expensive, for now
                                                                                                                                                                                                                                                                                                                            • Figure 117: Spain: consumer price inflation (HICP *) of electrical goods annual % change, 2020-22
                                                                                                                                                                                                                                                                                                                          • Retail sales recovery tempered by Omicron and rising inflation
                                                                                                                                                                                                                                                                                                                            • Figure 118: Spain: year-on-year retail sales volume growth, 2019-22
                                                                                                                                                                                                                                                                                                                          • Consumers feeling the pinch
                                                                                                                                                                                                                                                                                                                            • Figure 119: Spain: financial impact of the COVID-19 pandemic, 2022
                                                                                                                                                                                                                                                                                                                            • Figure 120: Spain: trends in levels of consumer confidence*, 2020-22
                                                                                                                                                                                                                                                                                                                          • Consumers more confident about shopping in-store a boost for big-ticket electrical purchasing
                                                                                                                                                                                                                                                                                                                            • Figure 121: Spain: changes in spending habits since the start of the outbreak, 2020-22
                                                                                                                                                                                                                                                                                                                          • A quarter of consumers spending less on technology and communications
                                                                                                                                                                                                                                                                                                                            • Figure 122: Spain: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                                                                                                                                                                                                                                                                                                          • The consumer
                                                                                                                                                                                                                                                                                                                            • Electrical products purchased
                                                                                                                                                                                                                                                                                                                              • COVID-pandemic triggers fall in electrical products purchasing
                                                                                                                                                                                                                                                                                                                                • Figure 123: Spain: electrical products purchased in the last 12 months, 2019 and 2021
                                                                                                                                                                                                                                                                                                                              • Men are the most prolific electrical products buyers
                                                                                                                                                                                                                                                                                                                                • Figure 124: Spain: electrical products purchased in the last 12 months, by gender, 2021
                                                                                                                                                                                                                                                                                                                              • Electrical products purchasing peaks among younger consumers
                                                                                                                                                                                                                                                                                                                                • Figure 125: Spain: electrical products purchased in the last 12 months, by age, 2021
                                                                                                                                                                                                                                                                                                                              • Online and in-store shopping for electrical goods products
                                                                                                                                                                                                                                                                                                                                • COVID-19 and disruption to store trading accelerates the shift to online buying
                                                                                                                                                                                                                                                                                                                                  • Figure 126: Spain: channels used to buy electrical goods in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                • Men and younger consumers the biggest online electrical products purchasers
                                                                                                                                                                                                                                                                                                                                  • Figure 127: Spain: usage of stores vs online when buying electrical/electronic products, by gender and age, 2021
                                                                                                                                                                                                                                                                                                                                • Through a laptop/desktop PC the most popular method for online purchasing, but momentum shifting to smartphone
                                                                                                                                                                                                                                                                                                                                  • Figure 128: Methods used for online purchasing of electrical products, 2021
                                                                                                                                                                                                                                                                                                                                • Where electrical goods products are purchased
                                                                                                                                                                                                                                                                                                                                  • Majority of electrical products purchases occur at a store-based specialist
                                                                                                                                                                                                                                                                                                                                    • Figure 129: Spain: type of retailer used to purchase electrical goods in-store or online in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                  • Amazon the single most popular retail destination for electrical goods purchasing
                                                                                                                                                                                                                                                                                                                                    • Figure 130: Spain: retailers used to purchased electrical goods in-store or online in the last 12 months, 2019 and 2021
                                                                                                                                                                                                                                                                                                                                  • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                                                                                                                                                                                                                                                                                                    • Figure 131: Spain: attitudes to innovations in electrical goods, 2021
                                                                                                                                                                                                                                                                                                                                  • Increased focus on wellbeing an opportunity to boost sales of wearable technology
                                                                                                                                                                                                                                                                                                                                    • Figure 132: Spain: attitudes to innovations, well-being, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                  • Consumers becoming more eco-focused when shopping electrical products
                                                                                                                                                                                                                                                                                                                                    • Figure 133: Spain: attitudes to innovations, environment, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                  • Cash-strapped consumers look for more affordable options
                                                                                                                                                                                                                                                                                                                                    • Figure 134: Spain: attitudes to innovations, credit, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                  • Probable continued dominance for Amazon as shoppers grow more confident buying from online-only retailers
                                                                                                                                                                                                                                                                                                                                    • Figure 135: Spain: attitudes to innovations, online-only retailers, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                  • Pandemic-driven appetite for smart home technology
                                                                                                                                                                                                                                                                                                                                    • Figure 136: Spain: attitudes to innovations, smart home technology, by age and gender, 2021
                                                                                                                                                                                                                                                                                                                                  • Companies and brands
                                                                                                                                                                                                                                                                                                                                    • Media Markt sales accelerate on the back of strong ecommerce
                                                                                                                                                                                                                                                                                                                                      • Fnac recovery driven by a better performance in in-stores sales
                                                                                                                                                                                                                                                                                                                                        • Loss-making Worten shutting stores and focusing on ecommerce
                                                                                                                                                                                                                                                                                                                                          • Figure 137: Spain: leading electrical specialists, sales, 2017-21
                                                                                                                                                                                                                                                                                                                                        • Media Markt expands bricks-and-mortar presence
                                                                                                                                                                                                                                                                                                                                          • Figure 138: Spain: leading electrical specialists, outlets, 2017-21
                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                          • Figure 139: Spain: leading electrical goods retailers, shares of spending on electrical goods (excl VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                          • Online activity
                                                                                                                                                                                                                                                                                                                                            • Online electrical product sales and leading online players
                                                                                                                                                                                                                                                                                                                                                • Figure 140: Spain: estimated sales of electrical products online by leading retailers, 2017-21
                                                                                                                                                                                                                                                                                                                                              • Appendix – data sources and abbreviations
                                                                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                                                                                    • INSTITUTO NACIONAL DE ESTADISTICA (INE) – Madrid
                                                                                                                                                                                                                                                                                                                                                      • EUROSTAT – Luxembourg
                                                                                                                                                                                                                                                                                                                                                      • UK

                                                                                                                                                                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                                                                                                                                                                          • Key issues covered in this Report
                                                                                                                                                                                                                                                                                                                                                            • COVID-19: market context
                                                                                                                                                                                                                                                                                                                                                              • Economic and other assumptions
                                                                                                                                                                                                                                                                                                                                                                • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                  • Executive summary
                                                                                                                                                                                                                                                                                                                                                                    • Uncertainty lies ahead
                                                                                                                                                                                                                                                                                                                                                                      • Figure 141: Category outlook, 2022-27
                                                                                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                                                                                      • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                        • Figure 142: Market forecast for all electrical products, 2016-26
                                                                                                                                                                                                                                                                                                                                                                      • Disruption continues to fragment spending outside of the market
                                                                                                                                                                                                                                                                                                                                                                        • Figure 143: Electrical goods specialist’s sector sales (including VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                        • Amazon nears one third of total sales
                                                                                                                                                                                                                                                                                                                                                                          • Figure 144: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2021
                                                                                                                                                                                                                                                                                                                                                                        • Online accounted for three quarters of the market in 2021
                                                                                                                                                                                                                                                                                                                                                                          • Figure 145: Leading online retailers’ estimated share of online spending on electrical goods, 2021
                                                                                                                                                                                                                                                                                                                                                                        • The consumer
                                                                                                                                                                                                                                                                                                                                                                          • Three quarters bought an electrical product in the past year
                                                                                                                                                                                                                                                                                                                                                                            • Figure 146: Electrical products purchased in the past 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                          • Online holds onto its advantage as footfall falls again
                                                                                                                                                                                                                                                                                                                                                                            • Figure 147: Channels of purchase, 2021
                                                                                                                                                                                                                                                                                                                                                                          • Mobile purchasing an increasingly important means of purchase
                                                                                                                                                                                                                                                                                                                                                                            • Figure 148: Means of mobile purchasing, 2021
                                                                                                                                                                                                                                                                                                                                                                          • Specialists no longer lead purchasing as online pure players excel
                                                                                                                                                                                                                                                                                                                                                                            • Figure 149: Retailers used, 2021
                                                                                                                                                                                                                                                                                                                                                                          • Many turn to electrical goods during Black Friday promotions
                                                                                                                                                                                                                                                                                                                                                                            • Figure 150: Black Friday electrical purchases, 2020 and 2021
                                                                                                                                                                                                                                                                                                                                                                          • Costs and delivery propositions lead choice, but there are a number of advantages for multichannel specialists
                                                                                                                                                                                                                                                                                                                                                                            • Figure 151: Determinates of choice, 2021
                                                                                                                                                                                                                                                                                                                                                                          • Necessity still accounts for the majority of purchases, but disruption opens up new areas of demand
                                                                                                                                                                                                                                                                                                                                                                            • Figure 152: Triggers to purchase, 2021
                                                                                                                                                                                                                                                                                                                                                                          • The pandemic changed priorities, and where and how consumers shop for electrical goods
                                                                                                                                                                                                                                                                                                                                                                            • Figure 153: Attitudes towards the electrical goods market, 2021
                                                                                                                                                                                                                                                                                                                                                                          • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                            • How can multichannel electrical specialists regain footfall?
                                                                                                                                                                                                                                                                                                                                                                              • Reinvesting in traditional USPs
                                                                                                                                                                                                                                                                                                                                                                                • Harnessing new interests in-store
                                                                                                                                                                                                                                                                                                                                                                                  • Complementing assurances with additional services
                                                                                                                                                                                                                                                                                                                                                                                    • Inflation will prove a major obstacle in 2022
                                                                                                                                                                                                                                                                                                                                                                                      • The impact of this on the retailing landscape
                                                                                                                                                                                                                                                                                                                                                                                        • How can retailers respond to this?
                                                                                                                                                                                                                                                                                                                                                                                          • Through a focus on value
                                                                                                                                                                                                                                                                                                                                                                                            • And beyond
                                                                                                                                                                                                                                                                                                                                                                                              • Market size and performance
                                                                                                                                                                                                                                                                                                                                                                                                • Spending slips following a bumper 2020
                                                                                                                                                                                                                                                                                                                                                                                                  • Disruption continues to open new areas of demand
                                                                                                                                                                                                                                                                                                                                                                                                    • Polarisation of demand
                                                                                                                                                                                                                                                                                                                                                                                                      • Large areas of demand remain online
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 154: Consumer spending on all electrical products, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 155: Consumer spending on all electrical products, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                      • By segment
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 156: Core electrical goods segments as a % of the total market, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 157: Total spending on core electrical goods segments, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                      • Market forecast
                                                                                                                                                                                                                                                                                                                                                                                                        • Growth set to steadily return from 2023
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 158: Category outlook, 2022-27
                                                                                                                                                                                                                                                                                                                                                                                                        • Uncertainty lies ahead
                                                                                                                                                                                                                                                                                                                                                                                                          • Supply chain issues
                                                                                                                                                                                                                                                                                                                                                                                                            • Price inflation will intensify in 2022
                                                                                                                                                                                                                                                                                                                                                                                                              • Spending will drop as other non-essential sectors reopen
                                                                                                                                                                                                                                                                                                                                                                                                                • The legacy boost online will have- long-lasting implications
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 159: Market forecast for all electrical products, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                                • Market drivers and assumptions
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 160: Key drivers affecting Mintel’s market forecast, 2017-26
                                                                                                                                                                                                                                                                                                                                                                                                                • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                  • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                    • The conflict in Ukraine will hurt the UK economy
                                                                                                                                                                                                                                                                                                                                                                                                                      • GDP reached pre-pandemic levels in November 2021…
                                                                                                                                                                                                                                                                                                                                                                                                                        • …but the post-COVID bounce back will be followed by a period of slower growth
                                                                                                                                                                                                                                                                                                                                                                                                                          • Employment has held up better than expected
                                                                                                                                                                                                                                                                                                                                                                                                                            • Inflationary pressures are mounting
                                                                                                                                                                                                                                                                                                                                                                                                                              • Which will hit both businesses and consumers in electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                • And feed disruption in the retailing landscape
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumers’ financial wellbeing has slipped from its recent high point…
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 161: Household financial wellbeing index, 2015-22
                                                                                                                                                                                                                                                                                                                                                                                                                                  • …and concerns over inflation are coming to the fore
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 162: Consumer concerns about household finances, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Summary of key economic data, 2020-26
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 163: Key economic data, 2020-26
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Anxiety levels ease after Omicron variant fears
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 164: Extremely worried about exposure to COVID-19/coronavirus, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Electricals gain from redirected expenditure, but much is already fulfilled
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 165: Spending, by sector, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Record house sales during 2021 buoy sales
                                                                                                                                                                                                                                                                                                                                                                                                                                    • …but moves fell by 56.8% in April 2020…
                                                                                                                                                                                                                                                                                                                                                                                                                                      • …before picking up sharply
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 166: Monthly UK residential property transactions, 2019-22
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Nearly two thirds are homeowners
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 167: England housing tenure, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Specialist sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Disruption continues to fragment spending outside of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                            • And in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 168: Electrical goods specialist’s sector sales (including VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 169: Electrical goods specialist’s sector sales (including and excluding VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Outlet numbers bounce back as restrictions ease from April 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 170: Electrical specialists’ number of retail outlets, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Currys headline sales drop given mobile losses
                                                                                                                                                                                                                                                                                                                                                                                                                                                • But sales of electricals grow by 12.9%
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Currys acknowledge the value of consumer data
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • AO gains from the shift to online shopping and high stock levels
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • But it is set to review its German business amid supply issues and marketing costs
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 171: Leading specialist retailers of electrical goods net revenues, 2016/17-2020/21
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Apple retail profits take a hit
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • eBuyer profits rise with well-placed anticipatory moves
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • AO invests heavily in capabilities
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 172: Leading specialist retailers of electrical goods, operating profits, 2016/17-2020/21
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 173: Leading specialist retailers of electrical goods, operating margins, 2016/17-2020/21
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Currys closes its Dixons Travel business
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hughes Electrical shuts five sites
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 174: Leading specialist retailers of electrical goods, outlets, 2016/17-2020/21
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 175: Leading specialist retailers of electrical goods, estimated sales per outlets, 2016/17-2020/21
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon the greatest benefactor again
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Electricals the outstanding performer at The Very Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Technology represents John Lewis’s biggest winner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 176: Leading non-specialist retailers’ estimated sales of electronic goods (excluding VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Click-and-collect proves particularly popular at Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Game bought by Frasers Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 177: Leading non-specialist retailers of electrical goods, outlet numbers, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon accounts for nearly one third of sales in 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Currys share drops but should bounce back
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 178: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 179: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2019-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online-only the biggest winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 180: Estimated distribution of spending on electrical goods, 2020 and 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online accounted for three quarters of the market in 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 181: Estimated online sales of electrical goods (including VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 182: Channels of purchase, 2018-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Amazon lays down a marker
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 183: Leading online retailers’ estimated share of online spending on electrical goods, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Smart home technologies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Smart security comes to the fore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The next era of connectivity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The crossover with wellbeing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Google launches second-generation Nest Hub with a focus on sleep tracking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sustainability moves up the agenda
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mounting interest in wellbeing fuels new sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Samsung releases Galaxy Watch4 with further enhancements to health tracking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • HTC announces VIVE Flow VR headset with a focus on wellness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The pandemic continues to open more niche demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Space-saving products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector advertising spend slumps for the fifth consecutive year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: Total recorded above-the-line, online display and direct mail advertising expenditure by UK electrical retailers, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DSG merges retail brands and launches major campaign highlighting tech expertise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 185: Leading UK electrical retailers total recorded above-the-line, online display and direct mail advertising expenditure, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • TV attracts the biggest share of sector advertising expenditure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 186: Total recorded above-the-line, online display and direct mail advertising expenditure by UK electrical retailers, by media type, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 187: Attitudes towards and usage of selected brands, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 188: Key metrics for selected brands, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand attitudes: Amazon, ao.com and eBay provide a great online service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 189: Attitudes, by brand, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand personality: ao.com, Argos and Currys accessible, Apple Store exclusive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 190: Brand personality – Macro image, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • John Lewis stylish, but expensive, Amazon profit-driven
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 191: Brand personality – Micro image, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Apple Store an excellent experience and highly recommended, but also expensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Argos good value for money, highly trusted and accessible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • ao.com ethically-minded, but untrustworthy and least used brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • John Lewis & Partners stylish, aspirational and expensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Currys an underwhelming experience and the least recommended brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon the most recommended and used brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • eBay great online service, fun and offers good value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Electricals purchased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Three quarters of consumers bought an electrical product in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 192: Electrical products purchased in the past 12 months, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mobile phones lead purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Changing gaming habits drive new sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 193: Electrical products purchased in the past 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Demand differs by age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 194: Electrical products purchased in the past 12 months, by age and socio-economic group, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Channels of purchase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online holds onto its advantage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Footfall falls again
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Paving the way for longer-lasting implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 195: Channels of purchase, 2018-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Computers continue to dominate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 196: Channels of purchase, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mobile purchasing is key for younger buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 197: Channels of purchase, by age, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mobile purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Two thirds purchased via mobile websites
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • One third purchased via a mobile app
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 198: Means of mobile purchasing, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Purchasing via social media gathers pace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 199: Means of mobile purchasing, by age, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retailers used for electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Specialists no longer lead purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 200: Retailers used, net, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Amazon makes huge gains amid disruption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 201: Retailers used, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Department stores falter amid disruption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Direct from brand could grow in coming years
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Half of buyers stuck to one retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 202: Repertoire analysis of retailers used, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Black Friday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Nearly half of respondents made a purchase during promotions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 203: Black Friday methods of purchase, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Many turn to electrical goods during promotions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 204: Black Friday electrical purchases, 2020 and 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Determinates in choice of retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Costs and delivery propositions lead choice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Buyers look for assurances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 205: Determinates of choice, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Multichannel specialists should look to complement assurances with more niche demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 206: TURF Analysis – Electrical goods retailing, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 207: Table – TURF analysis – Electrical goods retailing, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Credit still serves as an important facilitator of demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 208: Determinates of choice, by age and socio-economic group, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Triggers to purchase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Necessity still accounts for the majority of purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • But disruption opens new areas of demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 209: Triggers to purchase, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • And feeds into newer areas of interest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 210: Triggers to purchase, by age, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The legacy of the pandemic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The pandemic changed how we shop for electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • And where we shop for electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Triggered – a re-evaluation of priorities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Highlighted – the appeal of nascent markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • And fed more traditional demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 211: Attitudes towards the electrical goods market, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • But, there could be trouble on the horizon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 212: Attitudes towards the electrical goods market, by age, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market forecast and prediction intervals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 213: Consumer spending on electrical goods, best-and worst-case forecast, 2021-26
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market drivers and assumptions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 214: Key drivers affecting Mintel’s market forecast, 2021-26
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Forecast methodology

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  About the report

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Market

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Brand/Company

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  *databooks not available with UK B2B Industry reports.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Below is a sample report, understand what you are buying.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Click to show report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2024 Sample Consumer Cover

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Trusted by companies. Big and small.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Want to speak to us directly?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Contact us with your enquiry and our expert global team can help.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Get in touch