2022
0
Italy Electrical Goods Retailing Market Report 2022
2022-04-20T04:05:51+01:00
OX1100825
1095
150583
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Report
en_GB
“The electrical goods retailing market was one of the most resilient during the pandemic as people spent more time than ever before in their own homes. It continued to perform…

Italy Electrical Goods Retailing Market Report 2022

£ 1,095 (Excl.Tax)

Report Summary

“The electrical goods retailing market was one of the most resilient during the pandemic as people spent more time than ever before in their own homes. It continued to perform well into 2021, although our consumer research suggests purchasing levels fell back after their 2020 peak. However, there are dark clouds on the horizon in the form of a cost of living crisis, which promises to disrupt spending on discretionary item. Retailers will need to innovate when it comes to how and when consumers pay for their electrical goods to keep the tills rolling, while they will also need to focus relentlessly on improving customers’ loyalty, satisfaction and experience to keep them within their own omnichannel ecosystems.”
– Michael Oliver, Senior Retail Analyst, March 2022

This Report looks at the following areas:

  • The impact of COVID-19 on the electrical goods retailing sector
  • How people shop for electrical goods and which retailers they use
  • The winners and losers in the electrical goods retailing sector since the start of the COVID-19 outbreak
  • How behaviours of electrical goods shoppers have changed since the start of the COVID-19 outbreak
  • The impact of rising living costs on the electrical goods retailing sector
  • The growth of the online channel within the electrical goods category and the boost given to it by the COVID-19 outbreak

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • The five-year outlook for electrical goods retailing
            • Figure 1: Italy: outlook for electrical goods retailing, 2022-26
          • Areas covered in this Report
          • Executive Summary

              • The market
                • Market size and forecast
                  • Figure 2: ITALY: cONSUMER SPENDING ON ELECTRICAL ITEMS (INCLUDING VAT), 2017-21
                • Retail sector size and forecast
                  • Figure 3: ITALY: eLECTRICAL GOODS SPECIALISTS’ SALES, EXCLUDING VAT, 2017-21
                • Market drivers
                  • Channels to market
                    • Figure 4: Italy: estimated distribution of spending on electrical/electronic goods by channel, 2021
                  • The consumer
                    • Electronic goods products purchased
                      • Figure 5: Italy: electrical goods purchased in the last 12 months, 2019 and 2021
                    • Channels used to buy electrical goods
                      • Figure 6: Italy: channels used to buy electrical goods, 2019 and 2021
                    • Where electrical goods are purchased
                      • Figure 7: Italy: where electrical goods have been bought in the last 12 months, 2019 and 2021
                    • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                        • Figure 8: Italy: changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, 2021
                      • Companies and brands
                        • Leading players
                          • Market shares
                            • Figure 9: Italy: leading electrical specialists’ shares of consumer spending* on electrical goods, 2021
                          • Online
                          • Issues and Insights

                            • How will the cost of living crisis impact on electrical goods retailing?
                              • Price rises set to become even more of a factor
                                • What can retailers do to cushion the blow for consumers?
                                  • Consider offering rental/subscription schemes
                                    • Expand repair services
                                      • Promote renewable energy packages
                                        • Other potential impacts
                                          • How can store-based electrical goods retailers defend their businesses from competition from online pureplayers?
                                            • Improve the in-store experience
                                              • Exploit in-store product opportunities
                                                • Improve customer loyalty
                                                  • Exploit online service opportunities
                                                    • Innovate with store formats
                                                    • The Market

                                                      • Spending on certain electrical goods received a COVID boost…
                                                        • …except for major appliances
                                                          • More of the same in 2021 as pandemic-related disruption continued
                                                            • Figure 10: Italy: consumer spending on electrical goods (including VAT), 2017-21
                                                          • Electrical goods retailers’ sales in 2020 were impacted by lockdown-related store closures…
                                                            • …but more than clawed back their losses in 2021
                                                              • Figure 11: Italy: electrical goods specialist retailers’ sales (excluding VAT), 2017-23
                                                            • Channels to market
                                                              • Figure 12: Italy: estimated distribution of spending on electrical goods by channel, 2021
                                                          • Market Drivers

                                                            • The Italian economy
                                                              • Figure 13: Italy: key economic data and projections, 2019-23
                                                            • Cost of living increase set to impact on electrical goods retailing
                                                              • Figure 14: Italy: consumer price inflation*, annual % change, 2016-21
                                                              • Figure 15: Italy: consumer price inflation* on electrical goods annual % change, 2020-21
                                                              • Figure 16: Italy: issues affecting consumers over the last two months, 2021 and 2022
                                                            • Consumer confidence falters after recovery
                                                              • Figure 17: Italy: trends in levels of consumer confidence*, 2020-22
                                                            • COVID still impacting on consumer behaviour
                                                              • Figure 18: Italy: changes in spending habits since the start of the outbreak, 2020-21
                                                              • Figure 19: Italy: changes in financial situation since start of COVID-19 outbreak, 2022
                                                              • Figure 20: Italy: financial impact of the COVID-19 pandemic, 2021
                                                            • Electrical goods ownership and behaviours
                                                              • Ownership
                                                                • Figure 21: Italy: computing technology products personally owned*, 2021
                                                                • Figure 22: Italy: other technology products owned by household*, 2021
                                                              • Behaviours
                                                                • Figure 23: Italy: ways in which internet has been accessed in last three months*, 2021
                                                                • Figure 24: Italy: activities done on household computers and smartphones in last three months*, 2021
                                                            • The Consumer

                                                              • Electronic goods products purchased
                                                                  • Figure 25: Italy: electrical goods purchased in the last 12 months, 2019 and 2021
                                                                • Shopper demographics
                                                                  • Online and in-store shopping for electrical goods products
                                                                      • Figure 26: Italy: channels used to buy electrical goods, 2019 and 2021
                                                                    • Channel demographics
                                                                      • Where electrical goods are purchased
                                                                          • Figure 27: Italy: where electrical goods have been bought in the last 12 months, 2019 and 2021
                                                                        • Retailer demographics
                                                                          • More than a quarter of in-store shoppers have also bought from Amazon
                                                                              • Figure 28: Italy: where electrical goods have been bought in the last 12 months, by channel used to buy electrical goods, 2021
                                                                              • Figure 29: Italy: where electrical goods have been bought in the last 12 months, by exclusive channels used to buy electrical goods, 2021
                                                                            • Brand loyalty is dictated by geographical coverage and size
                                                                                • Figure 30: Italy: where electrical goods have been bought in the last 12 months, by where electrical goods have been bought in the last 12 months, 2021
                                                                              • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                                                • An opportunity within the wellbeing/fitness space?
                                                                                  • Sustainability and environmental issues are becoming more important
                                                                                    • Space-saving is set to become more important with increasing urbanisation
                                                                                      • Pandemic has increased confidence in buying online
                                                                                        • Growing interest in smart home technology
                                                                                          • Figure 31: Italy: changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, 2021
                                                                                          • Figure 32: Changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, by channels used to buy electrical goods, 2021
                                                                                          • Figure 33: Changes in attitudes and behaviours relating to electrical goods since the COVID-19/coronavirus outbreak, by where electrical goods have been bought in the last 12 months, 2021
                                                                                      • Companies and Brands

                                                                                        • Strength in numbers drives electrical goods retailing in Italy
                                                                                          • Unieuro grows store and online businesses
                                                                                            • Media World loses ground to Unieuro
                                                                                              • Voluntary/buying fascia struggle under pressure from Amazon and top two
                                                                                                • Other players
                                                                                                  • Credit offers could be key as cost of living squeeze bites
                                                                                                    • Figure 34: Italy: leading electrical specialists, sales, 2017-21
                                                                                                    • Figure 35: Italy: leading electrical specialists, outlets, 2017-21
                                                                                                • Market Shares

                                                                                                    • Figure 36: Italy: leading electrical specialists’ shares of spending on electrical goods, 2017-21
                                                                                                • Online

                                                                                                  • Online activity
                                                                                                    • Online electrical goods sales
                                                                                                      • Leading online players
                                                                                                      • Appendix – Data Sources and Abbreviations

                                                                                                        • Abbreviations
                                                                                                          • Data sources
                                                                                                            • INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
                                                                                                              • National statistics office.
                                                                                                                • EUROSTAT – Luxembourg

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