2022
0
Spain Electrical Goods Retailing Market Report 2022
2022-04-20T04:06:26+01:00
OX1100827
1095
150586
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Report
en_GB
“The Spanish electrical retail sector is showing signs of recovery with consumer spending on the category and sector sales lifted by the easing of COVID-19 restrictions. With the rising cost…

Spain Electrical Goods Retailing Market Report 2022

£ 1,095 (Excl.Tax)

Report Summary

“The Spanish electrical retail sector is showing signs of recovery with consumer spending on the category and sector sales lifted by the easing of COVID-19 restrictions. With the rising cost of living threatening to dampen future demand and consumers increasingly conscious about the impact their purchasing decision is having on the environment, refurbished, rental and repair services will be sought after.”
– Stephen Mayles, Retail Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on the electrical goods retailing sector
  • How people shop for electrical goods and which retailers they use
  • The winners and losers in the electrical goods retailing sector since the start of the COVID-19 outbreak
  • How behaviours of electrical goods shoppers have changed since the start of the COVID-19 outbreak
  • The impact of rising living costs on the electrical goods retailing sector
  • The growth of the online channel within the electrical goods category and the boost given to it by the COVID-19 outbreak

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • The five-year outlook for electrical goods retailing
            • Figure 1: Spain: outlook for electrical goods retailing, 2022-26
          • Areas covered in this Report
          • Executive Summary

              • The market
                • Market size and forecast
                  • Figure 2: Spain: consumer spending on electrical goods (incl. VAT), 2016-21
                • Market drivers
                  • Figure 3: Spain: annual % change in total electrical goods specialists’ sales and total retail sales,
                    2017-21
                • Channels to market
                  • The consumer
                    • Electrical and electronic products purchased
                      • Figure 4: Spain: electrical products purchased in the last 12 months, 2021
                    • In-store and online shopping for electrical products
                      • Figure 5: Spain: channels used to buy electrical goods in the last 12 months, 2021
                    • Where electrical products are purchased
                      • Figure 6: Spain: retailers used to purchased electrical goods in-store or online in the last 12 months, 2021
                    • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                      • Figure 7: Spain: COVID-19 related attitudes to buying electrical/electronic goods, 2021
                    • Companies and brands
                      • Leading players
                        • Market shares
                          • Figure 8: Spain: leading electrical goods retailers, shares of spending on electrical goods (excl VAT), 2021
                        • Online
                        • Issues and Insights

                          • Rising cost of living another storm for electrical shoppers to weather
                            • Rent the tech you want, when you want
                              • Repair and refurbish
                              • The Market

                                • Market size and performance
                                  • Figure 9: Spain: consumer spending on electrical goods (incl. VAT), 2016-21
                                • Retail sector size and forecast
                                  • Figure 10: Spain: electrical goods specialist retailers’ sales (excl. VAT), 2016-23
                                • Channels to market
                                  • Store-based electrical specialists the largest channel of distribution
                                    • Figure 11: Spain: channels used to buy electrical goods in the last 12 months, 2021
                                • Market Drivers

                                  • Economy recovers in 2021 after near-11% collapse in 2020, but the bounce-back will be followed by a period of slower growth
                                    • Figure 12: Spain: key economic projections, % annual change, 2019-23
                                  • Inflationary pressures mounting
                                    • Figure 13: Spain: consumer prices* of electrical goods, annual % change, 2016-21
                                  • Electrical goods only moderately more expensive, for now
                                    • Figure 14: Spain: consumer price inflation (HICP *) of electrical goods annual % change, 2020-22
                                  • Retail sales recovery tempered by Omicron and rising inflation
                                    • Figure 15: Spain: year-on-year retail sales volume growth, 2019-22
                                  • Consumers feeling the pinch
                                    • Figure 16: Spain: financial impact of the COVID-19 pandemic, 2022
                                    • Figure 17: Spain: trends in levels of consumer confidence*, 2020-22
                                  • Consumers more confident about shopping in-store a boost for big-ticket electrical purchasing
                                    • Figure 18: Spain: changes in spending habits since the start of the outbreak, 2020-22
                                  • A quarter of consumers spending less on technology and communications
                                    • Figure 19: Spain: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                • The Consumer

                                  • Electrical products purchased
                                    • COVID-pandemic triggers fall in electrical products purchasing
                                        • Figure 20: Spain: electrical products purchased in the last 12 months, 2019 and 2021
                                      • Men are the most prolific electrical products buyers
                                        • Figure 21: Spain: electrical products purchased in the last 12 months, by gender, 2021
                                      • Electrical products purchasing peaks among younger consumers
                                          • Figure 22: Spain: electrical products purchased in the last 12 months, by age, 2021
                                        • Online and in-store shopping for electrical goods products
                                          • COVID-19 and disruption to store trading accelerates the shift to online buying
                                              • Figure 23: Spain: channels used to buy electrical goods in the last 12 months, 2021
                                            • Men and younger consumers the biggest online electrical products purchasers
                                              • Figure 24: Spain: usage of stores vs online when buying electrical/electronic products, by gender and age, 2021
                                            • Through a laptop/desktop PC the most popular method for online purchasing, but momentum shifting to smartphone
                                                • Figure 25: Methods used for online purchasing of electrical products, 2021
                                              • Where electrical goods products are purchased
                                                • Majority of electrical products purchases occur at a store-based specialist
                                                    • Figure 26: Spain: type of retailer used to purchase electrical goods in-store or online in the last 12 months, 2021
                                                  • Amazon the single most popular retail destination for electrical goods purchasing
                                                      • Figure 27: Spain: retailers used to purchased electrical goods in-store or online in the last 12 months, 2019 and 2021
                                                    • Changes in attitudes and behaviours relating to electrical goods since the COVID-19 outbreak
                                                      • Figure 28: Spain: attitudes to innovations in electrical goods, 2021
                                                    • Increased focus on wellbeing an opportunity to boost sales of wearable technology
                                                        • Figure 29: Spain: attitudes to innovations, well-being, by age and gender, 2021
                                                      • Consumers becoming more eco-focused when shopping electrical products
                                                          • Figure 30: Spain: attitudes to innovations, environment, by age and gender, 2021
                                                        • Cash-strapped consumers look for more affordable options
                                                            • Figure 31: Spain: attitudes to innovations, credit, by age and gender, 2021
                                                          • Probable continued dominance for Amazon as shoppers grow more confident buying from online-only retailers
                                                              • Figure 32: Spain: attitudes to innovations, online-only retailers, by age and gender, 2021
                                                            • Pandemic-driven appetite for smart home technology
                                                                • Figure 33: Spain: attitudes to innovations, smart home technology, by age and gender, 2021
                                                            • Companies and Brands

                                                              • Media Markt sales accelerate on the back of strong ecommerce
                                                                • Fnac recovery driven by a better performance in in-stores sales
                                                                  • Loss-making Worten shutting stores and focusing on ecommerce
                                                                    • Figure 34: Spain: leading electrical specialists, sales, 2017-21
                                                                  • Media Markt expands bricks-and-mortar presence
                                                                    • Figure 35: Spain: leading electrical specialists, outlets, 2017-21
                                                                • Market Shares

                                                                    • Figure 36: Spain: leading electrical goods retailers, shares of spending on electrical goods (excl VAT), 2017-21
                                                                • Online

                                                                  • Online activity
                                                                    • Online electrical product sales and leading online players
                                                                        • Figure 37: Spain: estimated sales of electrical products online by leading retailers, 2017-21
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Abbreviations
                                                                        • Data sources
                                                                          • INSTITUTO NACIONAL DE ESTADISTICA (INE) – Madrid
                                                                            • EUROSTAT – Luxembourg

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