2022
0
India Emergence of Low-tier ConsumersMarket Report 2022
2022-07-29T03:03:11+01:00
REP40C74032_B958_4BCC_AEEB_5BDBBD0FC230
2195
153713
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Report
en_GB
Assist low-tier consumers in maintaining healthier lifestyles. Utilise the widespread use of social media to build trust and communicate product value and quality.Saptarshi Banerjee, Senior Research Analyst – Lifestyle,…

India Emergence of Low-tier ConsumersMarket Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Assist low-tier consumers in maintaining healthier lifestyles. Utilise the widespread use of social media to build trust and communicate product value and quality.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: intention to spend more on products/services, by age group, 2022
    • Graph 2: factors that motivate choosing one brand over another, 2022
    • Graph 3: media consumption of low-tier consumers, by age, 2022
    • Mintel predicts
  2. KEY TRENDS

    • Graph 4: consumer price index, 2022
    • Desire to stay 'In Control'
    • Value dilemma
    • Direct channel
  3. CONSUMER INSIGHTS

    • Consumers' intention to spend
    • Graph 5: consumers who intend to spend on various products/services in next six months, 2022
    • Graph 6: intention to spend more on Health and Wellness products, by employment and gender, 2022
    • Graph 7: intention to spend on food and beverages, by shopping behavior, 2022
    • Graph 8: intention to spend more on household care products, by shopping behavior, 2022
    • Graph 9: intention of spending more on products/services, by generation, 2022
    • Graph 10: intention of spending more on products/services, by region, 2022
    • Graph 11: intention of spending more on products/services, by city tiers, 2022
    • Purchase motivators for low-tier consumers
    • Graph 12: barriers to product purchase, 2022
    • Graph 13: factors that motivate consumers to choose one brand over another, by generation, 2022
    • Graph 14: factors that restrict purchase of products/services, 2022
    • Graph 15: factors that motivate consumers to choose one brand over another, by gender and age group, 2022
    • Graph 16: factors that restrict purchase of products, 2022
    • Graph 17: factors restricting purchase of products/services, 2022
    • Graph 18: factors that motivate consumers to choose one brand over another, by employment and gender, 2022
    • Online and media consumption
  4. Market applications

    • Facilitate wellness across categories
    • Graph 19: current perspective on coronavirus, by city tier, 2022
    • Emphasise on authenticity and value
    • Offering value through innovative and customisable solutions
    • Engage with low-tier consumers digitally
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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