2021
0
Brazil Emerging Flavors and Ingredients Market Report 2021
2021-06-15T04:01:37+01:00
OX1048421
3265
139470
[{"name":"Ingredients, Flavours and Fragrances","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/ingredients-flavours-fragrances"}]
Report
en_GB
“In general, Brazilians are pretty open to exploring new flavors and ingredients and used to do this mainly when they ate away from home. With the pandemic and the growing…

Brazil Emerging Flavors and Ingredients Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“In general, Brazilians are pretty open to exploring new flavors and ingredients and used to do this mainly when they ate away from home. With the pandemic and the growing habit of cooking at home, consumers are experimenting with new ingredients and taking the opportunity to test new products in the home. The sweet taste is preferred, especially in beverages, and the aromas of herbs and spices are the factor that most attract consumers in the choice of ingredients.”
– Laura Menegon, Food and Drink Junior Analyst

Key issues covered in this Report

  • Consumer inclination to try new flavors and ingredients
  • Occasions when Brazilians are most willing to experiment
  • Most attractive flavors in food and beverages and the potential appeal of flavors
  • Most influential factors when choosing ingredients

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The COVID-19 impact on trends in flavors and ingredients
                  • Figure 1: Predicted impact of COVID-19 in the short, medium, and long terms on trends in flavors and ingredients, April 2020
                • The impact so far
                  • Short and medium terms (April 2021 to December 2021)
                    • Long term (2022-25)
                      • Mintel Trend Drivers
                        • Figure 2: Mintel Trend Drivers
                      • Challenges
                        • Declining household income against inflation and increased debt may impact the food and beverage retail market
                          • More than half of Brazilians mention mental health issues due to the pandemic
                            • Brazilians are more open to trying new flavors and ingredients in restaurants
                              • Opportunities
                                • Campaigns related to environmental and social ethics can encourage consumers to explore new flavors
                                  • Ingredients for cooking food at home can bring new flavors to socioeconomic classes D and E
                                    • Food and beverages can associate citrus flavors with vitamin C to increase their attractiveness
                                      • Nostalgic flavors can bring comfort to consumers
                                      • Market Drivers

                                        • Declining household income, inflation and increased debt may impact the food and beverage retail market
                                          • More than half of Brazilians mention mental health issues due to the pandemic
                                          • Key Players – What You Need to Know

                                            • Nostalgia and healthiness guide some of the launches
                                              • Smoked and spicy flavors can grow in the food category
                                                • Flamin’ Hot, a spicy flavor of snacks, becomes a cultural movement and the kombucha drink market grows globally
                                                • Marketing Campaigns

                                                  • Piraquê launches line of chips wit h Comida de Buteco
                                                    • Nissin launches new flavors of instant noodles to be eaten cold
                                                      • Nescau launches new flavors offering indulgent options to the consumer
                                                        • AMMA and Andorinha have launched a chocolate bar in partnership
                                                          • Nestlé launches Moça Mini in three flavors: original, chocolate and strawberry
                                                          • Who’s Innovating?

                                                            • There is an opportunity for brands to invest more in foods with smokey flavors
                                                              • Figure 3: Appealing flavors in food, Brazil, January 2021
                                                              • Figure 4: New food product launches with the flavor “smoke” in the last three complete years, Brazil, 2018-20
                                                            • The food category can explore further spicy flavors
                                                              • Figure 5: Launches of spicy-flavored* food in the five biggest markets plus Brazil, 2018-20
                                                          • Case Studies

                                                            • Flamin’ Hot Cheetos, a spicy-flavored snack, has become a cultural phenomenon in the US
                                                              • Kombuchas have global growth potential
                                                              • The Consumer – What You Need to Know

                                                                • Most Brazilians have the habit of trying new flavors and ingredients
                                                                  • Restaurants can encourage the consumption of new flavors through images and videos on social networks and apps
                                                                    • Campaigns that invite consumers to give feedback on new flavors can attract young Gen Zs
                                                                      • In food, sweets and savory flavors also attract Brazilians, while the appeal of smokey flavors seems to grow
                                                                        • Ingredient brands must explore scents to stand out in the market
                                                                          • Packaging with detailed instructions can encourage younger consumers to try new ingredients
                                                                          • Self-Perception toward the Habit of Trying New Flavors and Ingredients

                                                                            • Most Brazilians have the habit of trying new flavors and ingredients
                                                                              • Figure 6: Self-perception toward the habit of trying new flavors and ingredients, Brazil, January 2021
                                                                              • Figure 7: Attitudes toward trying new flavors and ingredients, by age group, Brazil, January 2021
                                                                            • Ingredients for cooking food at home can bring new flavors to socioeconomic classes D and E
                                                                              • Figure 8: Consumers that rarely try new ingredients, by socioeconomic group – Brazil, January 2021
                                                                            • Campaigns related to environmental and social ethics can encourage consumers to explore new flavors
                                                                              • Figure 9: Choice of ingredients by self-perception, Brazil, January 2021
                                                                          • Occasions to Try New Flavors and Ingredients

                                                                            • Restaurants can encourage the consumption of new flavors through images and videos on social networks and apps
                                                                              • Figure 10: Occasions to try new flavors and ingredients, Brazil, January 2021
                                                                            • Consumers aged 55+ are the ones most trying new flavors/ingredients when cooking at home and with desserts
                                                                              • Figure 11: Occasions to try new flavors and ingredients, by age group – Brazil, January 2021
                                                                            • Ready meals can bring originality to consumers working from home
                                                                              • Figure 12: Occasions to try new flavors and ingredients, by employment situation, Brazil, January 2021
                                                                          • Exposure to New Flavors and Ingredients

                                                                            • Foodservice brands can maintain sales by selling products at stores
                                                                              • Figure 13: Exposure to new flavors and ingredients, Brazil, January 2021
                                                                            • Campaigns that invite consumers to give feedback on new flavors can attract Gen Z
                                                                              • Figure 14: Consumers that look for information about ingredients and flavors online, by gender and age group – Brazil, January 2021
                                                                            • Private labels can invest in premium ingredients by offering testing opportunities to consumers
                                                                              • Figure 15: Consumers who learn about new ingredients when buying in grocery stores and who agree that it is worth paying more for higher-quality ingredients, Brazil, January 2021
                                                                          • Appealing Flavors

                                                                            • Sweet beverages can add citrus or fruity flavors to increase their attractiveness
                                                                              • Figure 16: Appealing flavors in drinks, Brazil, January 2021
                                                                              • Figure 17: TURF analysis – Appealing flavors, Brazil, January 2021
                                                                            • Food and beverages can associate citrus flavors with vitamin C to increase their attractiveness
                                                                              • Figure 18: Appealing flavors in food and drinks, Brazil, January 2021
                                                                            • Consumers from socioeconomic group C have a significantly greater preference for sweet foods and beverages
                                                                              • Figure 19: Preference for sweet flavor in food and drinks, by socioeconomic class, Brazil, January 2021
                                                                          • Choosing Ingredients

                                                                            • Ingredient brands must explore scents to stand out in the market
                                                                              • Figure 20: Important factors when choosing ingredients, Brazil, January 2021
                                                                            • Sugary drinks can offer benefits to the Brazilian consumer
                                                                              • Figure 21: Appealing flavors in drinks by choosing ingredients, Brazil, January 2021
                                                                          • Attitudes toward Flavors and Ingredients

                                                                            • Packaging with detailed instructions can encourage younger consumers to try new ingredients
                                                                              • Figure 22: Opinion about cooking with new ingredients, by age group, Brazil, January 2021
                                                                            • Nostalgic flavors can bring comfort to consumers
                                                                              • Figure 23: Attitudes toward new flavors and ingredients, Brazil, January 2021
                                                                          • Appendix – Abbreviations

                                                                            • Abbreviations

                                                                            About the report

                                                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                            Market

                                                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                            Consumer

                                                                            Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                            Brand/Company

                                                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                            Data

                                                                            Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                            *databooks not available with UK B2B Industry reports.

                                                                            Below is a sample report, understand what you are buying.

                                                                            Click to show report
                                                                            2024 Sample Consumer Cover

                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                            Trusted by companies. Big and small.

                                                                            Want to speak to us directly?

                                                                            Contact us with your enquiry and our expert global team can help.

                                                                            Get in touch