2021
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India Energy and Snack Bars Market Report 2021
2021-05-13T07:01:48+01:00
REPE655CA99_4A1D_40F1_AB64_4321ADCAF7E9
2195
138038
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Report
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Health credentials are the key consumption driver in this category, but brands can expand by offering permissible indulgence that caters to people's emotional needsTulsi Joshi, Senior Food & Drink…

India Energy and Snack Bars Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Health credentials are the key consumption driver in this category, but brands can expand by offering permissible indulgence that caters to people's emotional needs

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • [Graph] India: % top five key reasons for stress, by metro city tier, May 2020
    • [Graph] India: "What are the main steps you take to live/maintain a healthy lifestyle?", July 2020
    • What consumers want
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. impact of covid-19 on energy and snack bars

    • Key Trends

      • Global trends and how they are playing out in India
      • Key drivers
    • Consumer insightS

      • Who are snack bar consumers?
      • [Graph] India: % of snack bar purchaser type, by city tier, December 2020
      • [Graph] India: % of snack bar purchaser type, by snacker type, December 2020
      • What do these consumers want?
      • Emotional side of snacking
      • [Graph] India: attitudes towards snacking, December 2020
      • Blurring the line between snack bars and chocolate bars
      • Savoury snacking nation
      • [Graph] India: "Who have you bought each of the following snacks for in the past 6 months?", December 2020
      • [Graph] APAC: % of snack bar launches with vegetables as an ingredient, January 2016-December 2020
      • Tap into the children's snacking segment
    • market applications

      • Drive consumption by channeling consumers' emotional needs for snacking
      • Expand the category with savoury flavours
      • Address the need gap of healthy and tasty children's snacking
      • [Graph] India: leading health claims, % of all food launches with children (5-12years) claim, February 2016-Jaunary 2021

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