2023
0
Thailand Ethical Lifestyles Market Report 2023
2023-05-31T09:48:49+01:00
REPFB583B37_C57D_4B6B_B663_6A22A1E749B2
2195
163717
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Ethics and Values","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/ethics-values"}]
Report
en_GB
Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.Wilasinee Siriboonpipattana (Kaimook), Senior Research…

Thailand Ethical Lifestyles Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Climate change puts green behaviours at the forefront
    • Graph 1: consumers' concerns over the next six months, 2022-23*
    • Upcycling is a new roadmap to waste management
    • A demand for equality and inclusion commitment
  3. WHAT CONSUMERS WANT AND WHY

    • Growing importance of ethical claims
    • Graph 2: sustainable actions consumers expect companies to do to be considered ethical, 2022
    • Graph 3: social actions consumers expect companies to do to be considered ethical, 2022
    • Graph 4: sustainable actions consumers expect companies to do to be considered ethical, by age range, 2022
    • Graph 5: social actions consumers expect companies to do to be considered ethical, by age range, 2022
    • Graph 6: consumers who find it difficult to understand certifications on product packages, by generation, 2022
    • Tap into a more affordable, value for money ethical consumption
    • Graph 7: consumers' rating of the importance of ethical brands, by financial status, 2022
    • Graph 8: consumers who have been affected by any of these issues over the last two months, 2023*
    • Graph 9: agreed statement, by financial situation, 2022
    • Prove ethical claims true with facts and evidence
    • Graph 10: consumers who are motivated to buy from brands that are honest about business practices, by product category, 2022
    • Graph 11: agreed statement, 2022
    • Graph 12: consumers who agree to switch to a company that supports a cause they believe in, by age range, 2022
    • Graph 13: ethical statements that influence consumers to switch to a different brand, 2022
    • Graph 14: agreed statement, 2022
  4. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Thai Consumer Sample Report Cover

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