2023
0
Italy Ethical Retailing Market Report 2023
2023-08-25T04:05:48+01:00
OX1155155
1095
166063
[{"name":"Ethics and Values","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/ethics-values"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
"While there is certainly the potential for the retailing of ethical product to be adversely affected by the ongoing cost of living crisis, the onus is on retailers to demonstrate…

Italy Ethical Retailing Market Report 2023

£ 1,095 (Excl.Tax)

Report Summary

“While there is certainly the potential for the retailing of ethical product to be adversely affected by the ongoing cost of living crisis, the onus is on retailers to demonstrate to their customers that, by purchasing ethical products, they can still find ways of saving money, whether through products lasting longer, or by buying second-hand or reconditioned/refurbished items or even opting for rental rather than outright ownership. Our research for this report also highlights the need for retailers to improve their transparency when it comes to making product claims and labelling products and that this could help to improve uptake of ethical products. Similarly, there is demand for retailers to be more overt in signposting more sustainable choices for customers in-store, but of course this also applies to their digital platforms as well. Italian consumers show themselves to be generally very receptive to ethical products so it is up to retailers to argue the case for why people cannot afford not to buy them in the future.”

– Michael Oliver, Senior European Retail Analyst

Key issues covered in this Report:

  • How the rising cost of living affects consumers’ ethical consumption and shopping
  • Consumer perceptions of what makes an ethical brand/company
  • Ethical shopping behaviours over the last 12 months
  • Motivators for ethical shopping practices
  • Opportunities for retailers to promote ecologically and socially responsible products and services.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
          • Consumer research
            • Market context
            • Executive summary

                • The five-year outlook for ethical retailing in Italy
                  • Figure 1: Italy: Outlook for ethical retailing, 2023-28
                • Market drivers
                  • Cost of living crisis temporarily shifts consumer focus away from sustainability
                    • People are still optimistic
                      • Brands are responding to demand for ethical products
                        • Legislation is forcing retailers to change
                          • Launch activity and innovation
                            • Sustainable delivery options help reduce environmental impact
                              • Commitments to eco-friendly operations strengthen
                                • Combatting food waste
                                  • The consumer
                                    • Defining ethical retailers
                                      • Figure 2: Italy: How consumers define ethical retailers, 2023
                                    • Ethical shopping behaviours
                                        • Figure 3: Italy: ethical shopping behaviours in the last 12 months, 2023
                                      • Motivations for shopping ethically
                                          • Figure 4: Italy: factors that would encourage people to buy ethical products instead of standard ones, 2023
                                      • Issues and insights

                                        • What the cost-of-living crisis means for ethical retailing in Italy
                                          • Pressures on household finances are not going to go away any time soon
                                            • Increase choice of own label ethical products
                                              • Make the argument for quality as a way of saving money with ethical products
                                                • Increase ranges of second-hand/refurbished products
                                                  • Offer rental options
                                                    • What can retailers do to stimulate demand for ethical products?
                                                      • Look to stimulate trial/take-up of ethical products
                                                        • Work to improve transparency
                                                          • Improve in-store/online signage and navigation to highlight ethical options
                                                            • Take more responsibility for recycling
                                                            • Market drivers

                                                              • Early signs of economic stabilisation…
                                                                • Inflation is slowing, but expected to stay above pre-crisis levels through 2023/24
                                                                  • Figure 5: Italy: key economic projections, annual percentage change, 2019-24
                                                                • A full consumer recovery could take years
                                                                  • Figure 6: Italy: Consumer Financial confidence, 2022-23
                                                                • Extreme weather increases urgency on climate change
                                                                  • But the Italian government has been slow to act
                                                                    • People are trying to make their own contributions
                                                                      • Figure 7: Italy: Key factors driving consumer behaviour around Surroundings, 2023
                                                                    • Price deters buying organic
                                                                      • Figure 8: Italy: Factors that would encourage buying of organic food and drink, 2023
                                                                    • Meat consumption is falling
                                                                      • Food waste awareness campaign
                                                                        • GNPD Data – Brands are responding to demand for ethical products
                                                                          • Figure 9: Italy: ethical & environmental claims as % of all new product launches, 2018-23
                                                                        • Environmentally-friendly packaging is the top ethical claim in product launches
                                                                          • Figure 10: Italy: Leading claims on new product launches with claims matching “Ethical & Environmental”, 2022
                                                                        • Made in Italy
                                                                        • Regulatory and legislative changes

                                                                            • The Gadda law
                                                                              • National plan for adaptation to climate change (Piano Nazionale di adattamento ai cambiamenti climatici) or PNACC
                                                                              • Launch activity and innovation

                                                                                • Sustainable delivery options help reduce environmental impact
                                                                                  • Commitments to eco-friendly operations strengthen
                                                                                    • Retailers introduce energy saving measures at stores
                                                                                      • Sustainable production processes a priority
                                                                                        • Circular economy comes to the fore in fashion
                                                                                          • Fight against food waste gains pace
                                                                                          • Defining ethical brands and retailers

                                                                                                • Figure 11: Italy: How consumers define ethical retailers, 2023
                                                                                              • Defining ethical retailers by age
                                                                                                • Figure 12: Italy: How consumers define ethical retailers, by age group, 2023
                                                                                            • Ethical shopping behaviours

                                                                                                • Behaviours in the last 12 months
                                                                                                  • Interest in ethical behaviours for the future
                                                                                                    • Figure 13: Italy: ethical shopping behaviours in the last 12 months, 2023
                                                                                                  • How ethical shopping behaviours vary by gender
                                                                                                    • Figure 14: Italy: ethical shopping behaviours in the last 12 months, by gender, 2023
                                                                                                  • How ethical shopping behaviours vary by age
                                                                                                    • Figure 15: Italy: ethical shopping behaviours in the last 12 months, by age group, 2023
                                                                                                  • Interest in ethical behaviours for the future by gender
                                                                                                    • Figure 16: Italy: ethical shopping behaviours interested in doing in the future, by gender, 2023
                                                                                                  • Interest in ethical behaviours for the future by age
                                                                                                    • Figure 17: Italy: ethical shopping behaviours interested in doing in the future, by age group, 2023
                                                                                                • Motivations for shopping ethically

                                                                                                    • Are affordability and ethical retailing compatible?
                                                                                                      • Affordability as part of a circular model
                                                                                                        • Encouraging switching to ethical products through offers
                                                                                                          • Transparency is key
                                                                                                            • Quality of standard products needs to be exceeded by ethical products
                                                                                                              • In-store merchandising has its role to play
                                                                                                                • Figure 18: Italy: factors that would encourage people to buy ethical products instead of standard ones, 2023
                                                                                                              • Factors that would encourage people to buy ethical products by gender
                                                                                                                • Figure 19: Italy: factors that would encourage people to buy ethical products instead of standard ones, by gender, 2023
                                                                                                              • Factors that would encourage people to buy ethical products by age
                                                                                                                • Figure 20: Italy: factors that would encourage people to buy ethical products instead of standard ones, by age group, 2023
                                                                                                            • Appendix – Research methodology, data sources and abbreviations

                                                                                                              • Consumer research methodology
                                                                                                                • Abbreviations
                                                                                                                  • Data sources

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