2023
0
Spain Ethical Retailing Market Report 2023
2023-08-25T04:05:17+01:00
OX1155157
1495
166060
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Report
en_GB
"Concern for the environment and the cost-of-living squeeze are coming together to boost ethical retailing in Spain although consumers are not keen on paying more for ethical products, challenging brands…

Spain Ethical Retailing Market Report 2023

$ 1,495 (Excl.Tax)

Report Summary

“Concern for the environment and the cost-of-living squeeze are coming together to boost ethical retailing in Spain although consumers are not keen on paying more for ethical products, challenging brands to provide concrete, quantifiable certification to justify the higher price. There are opportunities for retailers in budget-focused sustainably-driven services like second-hand shopping, repair and refurbishment.”

– Stephen Mayles, Retail Analyst, July 2023

Key issues covered in this Report:

  • How the rising cost of living affects consumers’ ethical consumption and shopping
  • Consumer perceptions of what makes an ethical brand/company
  • Ethical shopping behaviours over the last 12 months
  • Motivators for ethical shopping practices
  • Opportunities for retailers to promote ecologically and socially responsible products and services.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
          • Consumer research
            • Market context
            • Executive summary

                • The five-year outlook for ethical retailing in Spain
                  • Figure 1: Spain: Category outlook, 2023-28
                • The consumer
                  • Defining ethical brands and retailers
                    • Figure 2: Spain: How consumers define ethical retailers, 2023
                  • Ethical shopping behaviours
                    • Figure 3: Spain: Ethical shopping behaviours, 2023
                  • Ethical shopping motivators
                    • Figure 4: Spain: Motivating factors for choosing ethical products instead of standard ones, 2023
                  • The market
                    • Cost-of-living crisis having a big impact on consumption and purchasing behaviour
                      • Financial security back to the top of the agenda for many consumers
                        • Launch activity and innovation
                          • Return and refill options and packaging alternatives
                            • Sustainable fabrics, fashion resale and rental
                              • Upcycling food that would otherwise go to waste and discounting soon-to-expire food
                              • Issues and insights

                                • Rental offers wallet-friendly way to shop ethically in cost of living crisis
                                  • Own-label provides a more affordable way to shop ethical products
                                  • Market Drivers

                                    • Cost-of-living crisis impacting consumption habits
                                      • Consumers have competing life priorities, so brands must take the lead
                                        • Figure 5: Spain: Changes in priorities as a result of the cost of living crisis, 2023
                                      • Ethically-driven behaviour slipping in cost-of-living crisis
                                        • Figure 6: Spain: Key factors driving consumer behaviour around Surroundings, 2019-23
                                      • Weather events raise awareness of climate change
                                        • More ethical products on shelves can influence where consumers shop
                                          • Figure 7: Spain: ethical & environmental claims as % of all new product launches, 2018- 23
                                        • Price is a barrier, but consumers will trade up to ethical goods in categories that matter to them
                                          • Figure 8: Spain: ethical and environmental claims on new product launches, by category, 2022
                                        • Eroski ramps up eco-friendly certification product offering
                                          • Figure 9: Spain: Percentage share of new product launches carrying selected environmental and ethical claims, by retailer and manufacturer, 2022
                                      • Regulatory and legislative changes

                                        • Launch activity and innovation

                                          • Return and refill options and packaging alternatives to reduce plastic pollution
                                            • Sustainable fabrics, fashion resale and rental
                                              • Upcycling food that would otherwise go to waste and discounting soon-to-expire food
                                              • Defining ethical brands and retailers

                                                  • Fair treatment of workers is the quality consumers look for most
                                                    • Sustainability practices an important consideration for 39% of consumers
                                                      • 26% of consumers look for recognisable ethical product certification
                                                        • Figure 10: Spain: How consumers define ethical retailers, 2023
                                                        • Figure 11: Spain: How consumers define ethical brands/retailers, by age groups, 2023
                                                        • Figure 12: Spain: How consumers define ethical brands/retailers, by age groups, 2023
                                                        • Figure 13: Spain: How consumers define ethical brands/retailers, by age groups, 2023
                                                    • Ethical shopping behaviours

                                                        • Figure 14: Spain: Ethical shopping behaviours, 2023
                                                      • Consumers prioritising locally produced products
                                                        • Figure 15: Spain: Ethical shopping behaviours, buying locally produced,
                                                      • Buy-back schemes can help retailers meet sustainability targets
                                                        • Figure 16: Spain: Ethical shopping behaviours, recycled products, 2023
                                                      • Consumers making the most of things they already have
                                                        • Figure 17: Spain: Ethical shopping behaviours, upcycled/repaired, 2023
                                                      • Spending more on products that are built to last, an opportunity in clothing
                                                        • Figure 18: Spain: Ethical shopping behaviours, spent more on better quality, 2023
                                                      • Refillable purchasing
                                                        • Figure 19: Spain: Ethical shopping behaviours, used reuseable containers, 2023
                                                      • Consumers hungry to save on their grocery bills
                                                        • Figure 20: Spain: Ethical shopping behaviours, bought food that otherwise would have gone to waste, 2023
                                                      • Convince consumers your products aren’t just worth buying once, but over and over again, with resale
                                                        • Figure 21: Spain: Ethical shopping behaviours, bought second-hand, 2023
                                                        • Figure 22: Spain: Ethical shopping behaviours, sold unwanted items, 2023
                                                    • Motivations for shopping ethically

                                                        • Figure 23: Spain: Motivating factors for choosing ethical products instead of standard ones, 2023
                                                      • Ethical products are too expensive
                                                        • Figure 24: Spain: Motivating factors for choosing ethical products instead of standard ones, they are affordable, by age and financial situation, 2023
                                                      • Discounts a key motivator for those whose financial situation has become more precarious
                                                        • Figure 25: Spain: Motivating factors for choosing ethical products instead of standard ones, products on special offer, by age and financial situation, 2023
                                                      • Over 40% would buy ethical if they find they are easy to locate
                                                        • Figure 26: Spain: Motivating factors for choosing ethical products instead of standard ones, easy to locate, by age, 2023
                                                      • 31% want ethical products to be superior quality
                                                        • Figure 27: Spain: Motivating factors for choosing ethical products instead of standard ones, higher quality, by age and net monthly household income, 2023
                                                      • Consumers want certifications and assurances from brands
                                                        • Figure 28: Spain: Motivating factors for choosing ethical products instead of standard ones, certification, by age, 2023
                                                      • Ecolabelling can help consumers make better-informed choices about the products they buy
                                                        • Figure 29: Spain: Motivating factors for choosing ethical products instead of standard ones, information on packaging, by age, 2023
                                                      • Referrals from friends and family can drive ethical products purchasing
                                                        • Figure 30: Spain: Motivating factors for choosing ethical products instead of standard ones, friend/family recommendations, by age, 2023
                                                      • Rewarding ethical shopping behaviour
                                                        • Figure 31: Spain: Motivating factors for choosing ethical products instead of standard ones, getting something in return, by age and net monthly household income, 2023
                                                      • Messaging around conscious gifting getting louder
                                                        • Figure 32: Spain: Motivating factors for choosing ethical products instead of standard ones, buying as a gift, by age, 2023
                                                    • Appendix – Research methodology, data sources and abbreviations

                                                      • Consumer research methodology
                                                        • Abbreviations
                                                          • Data sources

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