2021
9
UK Ethical Retailing Market Report 2021
2022-08-03T04:12:18+01:00
OX1049557
2195
153865
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Report
en_GB
“Ethical retail practices have been very much in the spotlight since the start of the COVID-19 pandemic. Attention was drawn to how retailers treated both staff and members of the…

UK Ethical Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

“Ethical retail practices have been very much in the spotlight since the start of the COVID-19 pandemic. Attention was drawn to how retailers treated both staff and members of the public during the pandemic. In addition, shoppers across all age groups are increasingly concerned about the effect their shopping habits might be having on the environment. Most consumers now feel it is important to shop for ethical products when buying frequently purchased items such as food, clothing and beauty products. As a result, retailers must do a good job of communicating any ethical initiatives to consumers.”
– Chana Baram, Senior Retail Analyst

This Report covers the following areas:

  • The impact of COVID-19 on ethical retailing.
  • Key ethical concerns for consumers.
  • Importance of shopping ethically across categories.
  • Awareness surrounding ethical certification of products and brands.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Economic and other assumptions
            • Products covered in this Report
            • Executive Summary

                • Impact of COVID-19 on ethical retailing
                  • Figure 1: Short-, medium- and long-term impact of COVID-19 on ethical retailing, 2020-25
                • The market
                  • The meat-free market continues to see strong growth
                    • Figure 2: UK retail value sales of meat substitutes, 2015-20
                  • Online shopping is taking its toll on the environment
                    • Figure 3: Internet sales as a percentage of total retail sales, 2015-20
                  • Government continues promise to reduce CO2 emissions
                    • Figure 4: UK total greenhouse gas emissions headline results, 1990-20
                  • Companies and brands
                    • Retailers are trying to become more inclusive
                      • Lush and Co-op perceived to be the most ethical retailers
                        • The consumer
                          • Community and the environment are now a higher priority for many
                            • Figure 5: UK consumers changing priorities since COVID-19, 4-12 Feb 2021
                          • Global warming tops list of concerns
                            • Figure 6: Top environmental concerns for consumers, June 2021
                          • Fair treatment of workers is the top priority
                            • Figure 7: Top ethical priorities for consumers, June 2021
                          • Ethical practices are important in frequently bought items
                            • Figure 8: Importance of ethical practices in the main retail sectors, June 2021
                          • Certification can help educate but is not a driving factor for purchasing
                            • Figure 9: Awareness and considerations of ethical certification, June 2021
                          • Media plays a big part in consumer’s ethical education
                            • Figure 10: Sources used for ethical retailing information, June 2021
                          • Prior to COVID-19 people had adopted sustainable behaviours
                            • Figure 11: Sustainable habits taken on prior to COVID-19, June 2021
                        • Issues and Insights

                          • How COVID-19 has made consumers prioritise ethics
                            • Opportunities in ethical retailing across categories
                            • The Market – Key Takeaways

                              • Online shopping is taking its toll on the environment
                                • Throughout challenging times, charity grows in importance
                                  • There continues to be interest in the meat-free market
                                  • Market Drivers

                                    • The meat-free market continues to see strong growth…
                                      • Figure 12: UK retail value sales of meat substitutes, 2015-20
                                    • …despite the fact there has been a reversal in the trend since COVID-19
                                      • Figure 13: Meat eating habits, 2017-20
                                    • Despite pressures on finances, people have kept up charitable donations
                                      • Figure 14: Types of charitable cause donated to in last six months, 2019-21
                                    • Increase in the number of people shopping online
                                      • Figure 15: Internet sales as a percentage of total retail sales, 2015-20
                                      • Figure 16: Internet sales as a percentage of total retail sales, monthly, 2019-21
                                    • Government continues promise to reduce CO2 emissions
                                      • Figure 17: UK total greenhouse gas emissions headline results, 1990-20
                                  • Companies and Brands – Key Takeaways

                                    • More retailers are embracing cruelty-free lines
                                      • Retailers find ways to become more inclusive
                                        • Primark still viewed as unethical by a quarter of people
                                        • Launch Activity and Innovation

                                          • Going vegan
                                            • Asda trials vegan butcher counters
                                              • Figure 18: Veelicious vegan butcher in Asda, 2021
                                            • Kylie Cosmetics reformulates to become ‘clean and vegan’
                                              • Ugg launches vegan shoe collection
                                                • Figure 19: UGG Plant Power Collection, 2021
                                              • Retailers up diversity efforts
                                                • Levi’s campaign focuses on respecting pronouns
                                                  • John Lewis unveils plans to become most inclusive retailer in the UK
                                                    • Travis Perkins trains staff to become LGBTQ+ allies
                                                      • Lululemon launches extended sizes
                                                        • Figure 20: Lululemon’s extended sizes displayed on its website, 2021
                                                        • Figure 21: Aesop’s Queer Library concept in New York, 2021
                                                      • Giving back
                                                        • Poundland launches charitable foundation
                                                          • Primark donates coats to disadvantaged children
                                                            • Co-op accelerates food donation scheme
                                                              • Plastic-free shopping
                                                                • Asda opens sustainability store
                                                                  • Figure 22: Asda’s refill stations in its Middleton store in Leeds, 2020
                                                                • M&S Food expands plastic-free refill concept
                                                                  • Figure 23: M&S Fill Your Own concept, 2021
                                                                • Carrefour partners with Loop
                                                                  • The Modern Milkman set for further growth
                                                                  • Brand Research

                                                                    • Lush and Co-op perceived to be the most ethical retailers
                                                                      • Figure 24: Top ranking of retail brands*, by agreement with “ethical”, Jan 2020-Mar 2021
                                                                    • Primark still viewed as unethical by nearly a quarter of people
                                                                      • Figure 25: Top ranking of retail brands*, by agreement with “unethical”, Jan 2020 -Mar 2021
                                                                    • Brand research methodology
                                                                    • The Consumer – Key Takeaways

                                                                      • Increase in online shopping has negative implications on sustainability
                                                                        • Younger shoppers are not the most concerned about ethical practices
                                                                          • Hygiene concerns have led to less sustainable behaviours
                                                                            • Shoppers are more likely to prioritise ethics in frequently bought items
                                                                            • Impact of COVID-19 on Consumer Behaviour

                                                                              • Two in five continue to shop more online
                                                                                  • Figure 26: UK consumers shopping more online since COVID-19, 16 Apr 2020-2 Jul 2021
                                                                                • Community and the environment are now a higher priority for many
                                                                                  • Figure 27: UK consumers changing priorities since COVID-19, 4-12 Feb 2021
                                                                                • Extra hygiene cautions could have negative impact on environment
                                                                                    • Figure 28: Levels of comfort around handling items in-store, 25 Jun-19 Nov 2020
                                                                                • Environmental Concerns

                                                                                  • Global warming tops list of concerns
                                                                                    • Figure 29: Top environmental concerns for consumers, June 2021
                                                                                  • A third of shoppers are concerned about food waste
                                                                                    • The myth of the eco-warrior younger generations
                                                                                      • Figure 30: Top environmental concerns for consumers, by generation, June 2021
                                                                                  • Ethical Priorities

                                                                                    • Fair treatment of workers is by far the top priority
                                                                                      • Figure 31: Top ethical priorities for consumers, June 2021
                                                                                    • Women are more likely to choose a retailer based on ethical credentials
                                                                                      • Figure 32: Top ethical priorities for consumers, June 2021
                                                                                  • Importance of Ethical Practices by Category

                                                                                    • Ethical practices are important in frequently bought items
                                                                                      • Figure 33: Importance of ethical practices in the main retail sectors, June 2021
                                                                                  • Awareness of Ethical Certification

                                                                                    • Certification does not necessarily draw shoppers to items
                                                                                      • Figure 34: Awareness and considerations of ethical certification, June 2021
                                                                                    • Younger shoppers are more clued up on certification
                                                                                      • Figure 35: Awareness of ethical certifications, June 2021
                                                                                  • Sources Used for Ethical Information

                                                                                    • Media plays a big part in consumer’s ethical education
                                                                                      • Figure 36: Sources used for ethical retailing information, June 2021
                                                                                  • Changing Ethical Behaviours since COVID-19

                                                                                    • Prior to COVID-19 people had adopted ethical behaviours…
                                                                                      • Figure 37: Sustainable habits taken on prior to and since COVID-19, June 2021
                                                                                    • …but some of that enthusiasm has been lost since the pandemic
                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                        • Abbreviations
                                                                                          • Consumer research methodology

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