2021
0
Europe Beauty and Personal Care Retailing Market Report 2021
2021-02-24T03:02:25+00:00
OX1042391
3850
134859
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Report
en_GB
“With stores deemed non-essential closed in order to curb the spread of COVID-19, many brands and retailers saw their overall sales fall in 2020. There was growth in online sales…

Europe Beauty and Personal Care Retailing Market Report 2021

 3,850 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of European Beauty and Personal Care Retailing market including the behaviours, preferences and habits of the consumer.

This in-depth report comprises over 300 pages of rich and detailed statistics and information.

Douglas, a perfumery business, is the largest German player that isn’t a drugstore. In recent years, Douglas’ e-commerce turnover has grown by 35% on an annual basis, approaching the €1 billion sales mark. Its increased online competence has allowed the company to actively adapt and respond to the COVID-19 pandemic with Douglas enhancing its digital offer thanks to increased investment and expansion of its IT workforce. Douglas plans to integrate its online offer, marketplace and stores into a data-based beauty platform which will be expanded across Europe. Mintel’s consumer research found that 30% of German consumers shopped for BPC products online in October 2020, an increase of nine percentage points compared to 2019. Retailers need to carefully consider their multi-channel strategies.

In the UK, A.S. Watson-owned low-cost beauty and personal care retail brands, Superdrug and Savers, outperformed market leader Boots in 2019. Boots blamed challenging high street conditions for its weak performance. In January 2020 Boots announced plans to shut around 200 stores. The store closures would focus on local pharmacy branches in areas where it has other stores nearby. While most of Boots’ stores remained open during COVID-19 lockdowns, its in-store beauty and fragrance counters were closed as part of the government’s measures to shut down all non-essential services on high streets to help reduce the spread of the virus. Total sales have continued to fall over the past 12 months, but online sales have performed strongly, thanks in part to new in-store and online video consultations with sales advisors, driving ecommerce revenue.

In Italy, Acqua & Sapone, the market leader, was perhaps the most exposed to the impact of the COVID-19 outbreak of 2020 due to the fact that it has a relatively small online transactional presence and still does not have a site across the whole business in early 2021 (although one member company, Rome-based Gruppo SDA, does offer online shopping in five regions – Lazio, Sardinia, Valle d’Aosta, Liguria and Piedmonte). The company continues to open new physical stores and is attempting to differentiate its brand as one able to give advice with the strapline ‘i consigli degli specialista’ (the advice of the specialist). It has four new stores opening in 2021 in San Giuliano Milanese, Montichiari, Seregno and Bust Garolfo.

Quickly understand

  • The impact of COVID-19 on the beauty and personal care retailing sector.
  • The winners and losers in the sector since the start of the COVID-19 outbreak.
  • The growth of the online BPC channel and the boost given to it by the COVID-19 outbreak.
  • How people shop for beauty and personal care items and which retailers they use.
  • What innovations consumers would like to see in in-store and online BPC stores.

Covered in this report

Brands included: Sephora, Yves Rocher, Marionnaud Paris, Kiko Milano, Nocibé, Bottega Verde, Douglas, Acqua & Sapone, The Body Shop, Lush, Maremor, Clarel, Druni, Fund Grube, Boots, Superdrug, Tesco and many more across different countries.

 

Expert analysis from a specialist in the field

Written by Utku Tansel, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With stores deemed non-essential closed in order to curb the spread of COVID-19, many brands and retailers saw their overall sales fall in 2020. There was growth in online sales but this could not offset the loss of trade in bricks-and-mortar outlets. We expect the most successful retailers will be those that ensure they stay in tune with what consumers want, especially when it comes to digitisation, innovation, hygiene & safety and sustainability.

Utku Tansel
European Retail Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Areas covered in this Report
    • Consumer research
    • Technical notes
    • Retail sector sizes
    • Financial definitions
    • Abbreviations
    • VAT rates
      • Figure 1: VAT rates around Europe, 2016-21
  2. Executive Summary – Europe – The Market

    • The market
    • Sector size and forecast
      • Figure 2: Europe: health and beauty specialists, sales, excluding VAT, 2015-19
      • Figure 3: Europe: health and beauty specialists, forecast sales, excluding VAT, 2020-25
    • Beauty and personal care specialists
      • Figure 4: Europe: beauty and personal care specialists, sales, excluding VAT, 2015-19
      • Figure 5: Europe: beauty and personal care specialists, forecast sales, excluding VAT, 2020-25
    • Spending on personal care goods and services
      • Figure 6: Europe: consumer spending on health and beauty products and services (including VAT), 2015-20
      • Figure 7: Europe: consumer spending on health and beauty products and services (including VAT), 2015-19
      • Figure 8: Europe: spending on personal care goods and services as % of all consumer spending, 2019
    • Inflation
      • Figure 9: Europe: Inflation in personal care, annual % change, 2015-20
      • Figure 10: Europe: inflation in personal care goods, annual % change, 2015-20
    • Online
      • Figure 11: Europe: estimated online sales of beauty and personal care products, 2020
    • Leading specialists
      • Figure 12: Europe: leading health and beauty specialists, sales, 2015/16-2019/20
      • Figure 13: Europe: leading health and beauty specialists, outlets, 2015/16-2019/20
    • Market shares
      • Figure 14: Europe: top 15 health and beauty specialists’ shares of all health and beauty specialists’ sales, 2015-19
  3. Executive Summary – Europe – The Consumer

    • What they bought
      • Figure 15: Europe: products bought in the last 12 months by country, October 2020
    • Online vs in-store
      • Figure 16: Europe: buyers of beauty and personal care products in-store and online, October 2020
    • Store-based retailers
      • Figure 17: Europe: leading specialist beauty & personal care retailers and share of shoppers, October 2020
      • Figure 18: Europe: share of BPC shoppers using specialists, supermarkets, department stores and online only players, by country, October 2020
    • Online-only retailers
      • Figure 19: Europe: retailers used to buy beauty and personal care products online, October 2020
    • Attitudes to innovations in BPC
      • Figure 20: Europe: attitudes to shopping for beauty and personal care, October 2020
      • Figure 21: Europe: attitudes to shopping for beauty and personal care, October 2020
  4. Executive Summary – Europe – Launch Activity and Innovations

    • Online BPC reaches new heights
    • Social shopping on the rise
      • Figure 22: Facebook Shops Live Shopping Features, 2020
    • Technology enables a greater shopping experience from home
    • Debenhams launches a virtual beauty room ahead of Black Friday
    • The Perfume Shop uses video technology to stay in touch with customers
    • Estée Lauder launched an AI-powered chatbot
    • The Perfume Shop sees boost in sales from virtual shopping
    • Douglas allows retailers and brands to sell their products on website
    • Convenience: a defining trend
    • Superdrug fast-tracks its same-day delivery service for urgent orders
      • Figure 23: Superdrug Stuart Delivery, 2020
    • Sephora launches delivery service to 23 cities
    • Debenhams rolls out new delivery option ahead of Black Friday
    • Action to trial click and collect allowing customers to fill ‘virtual baskets’ online
    • Sustainability gains traction
    • L’Oréal rolls out recycling bins across 1,000 UK stores
    • Kaufland eliminates microplastics from cosmetic and personal care ranges
    • Amazon launches ‘eco-friendly’ shopping platform
    • Refills are gaining popularity
    • NIVEA and dm drugstores partner to install shower cream-refill stations
      • Figure 24: Nivea refill station
    • L’Occitane tests product refilling in store
    • Holland & Barrett’s clean beauty store in Birmingham offers refill stations and demo sinks
    • Carrefour Polska partners with YOPE to launch its first shower essentials-refilling station
      • Figure 25: Carrefour Polska
  5. The Impact of COVID-19 on Beauty and Personal Care Retailing

    • Short, medium and long term impact on the sector
      • Figure 26: Short, medium and long term impact of COVID-19 on beauty and personal care retailing, February 2021
    • Opportunities and threats
    • But the online experience can go so much further
    • Virtual consultations
      • Figure 27: Bobbi Brown Virtual Services Homepage, August 2020
    • Product recommendations using AI
      • Figure 28: The Inkey List #askINKEY Campaign, 2020
      • Figure 29: Boots No7 Personalised Skin Analysis, 2020
    • Adding the human touch with live-streaming
    • Making beauty shopping more fun
    • Making shopping safe will pay off
    • Cash-strapped consumers may restrict BPC spend
    • How COVID-19 will reshape the industry
    • Delivery and click-and-collect will continue to ride on convenience
    • Social media will play a greater role
    • The store-experience will need to be even better
    • BPC online audience has grown and specialists must embrace this
    • Sustainability will continue to be high on the agenda
    • Health and beauty specialists struggle in 2020
      • Figure 30: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, 2015-25
      • Figure 31: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, by country, 2015-25
    • The impact of COVID-19 on consumer behaviour across Europe
    • Concerns around exposure to COVID-19 rise as second wave hits
      • Figure 32: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-January 2021*
    • The financial impact of COVID-19
    • Furlough and job losses
    • Spending falls and consumers look to save where possible
      • Figure 33: Europe: financial impact of COVID-19, January 2021*
    • Changes to shopping behaviour
    • Non-essential spending reduced
    • Desire to spend less time in-store
    • Cash is no longer king
    • Localism rises up the agenda
    • Online shopping receives major boost
    • Second wave leads to renewed stockpiling
      • Figure 34: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, January 2021*
    • Consumers are trying not to handle/touch products in-store
      • Figure 35: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
    • Spending intentions
    • Beauty sector sees planned spending decrease
      • Figure 36: Net balance* of expected spending on selected items in the next month, January 2021**
    • German consumers the only group planning to spend more on beauty
      • Figure 37: Europe: net balance* of expected spending on beauty products and toiletries in the next month, January 2021**
    • How the crisis is impacting on key consumer segments
    • Women and older people most concerned about the pandemic
      • Figure 38: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, January 2021*
    • Women and older age groups also trying to limit time in-store
      • Figure 39: Europe: consumers trying to limit the time they spend in-store, by gender and age, January 2021*
    • Online shopping boom is relatively uniform
      • Figure 40: Europe: consumers shopping more online, by gender and age, January 2021*
    • Younger and middle-aged consumers more likely to be cutting back on non-essential spend
      • Figure 41: Europe: consumers cutting back on non-essential spending, by gender and age, January 2021*
    • COVID-19: market context
    • UK
    • France
    • Germany
    • Italy
    • Spain
  6. France

    • Overview
    • Key issues covered in this Report
    • Areas covered in this Report
    • Executive summary
    • The market
    • Consumer spending
      • Figure 42: France: consumer spending on beauty and personal care (including VAT), 2015-20
    • Sector size and forecast
      • Figure 43: France: health & beauty specialists’ sales (excluding VAT), 2015-20
    • Channels of distribution
    • Companies and brands
    • Market shares
      • Figure 44: France: leading beauty specialists: shares of all beauty specialists’ sales, 2019
    • Online vs in-store
    • Retailer trends
    • Online
    • The consumer
    • Beauty and personal care products purchased
      • Figure 45: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
    • Online and in-store shopping for beauty and personal care products
      • Figure 46: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
    • Where beauty and personal care products are purchased
      • Figure 47: France: where beauty and personal care products were purchased, October 2020
    • Attitudes to innovations in BPC
      • Figure 48: France: interest in in-store BPC shopping innovations, October 2020
      • Figure 49: France: interest in online BPC shopping innovations, October 2020
    • Issues and insights
    • COVID-19 brings BPC online retailing to the fore
    • An opportunity in DIY beauty
    • The market – Key takeaways
    • COVID-19 impacts economic growth
    • Weak growth in BPC market spending
    • BPC specialists have been relatively resilient
    • Channels of spending vary by category
    • Consumer spending
    • French economy hit hard by COVID-19
    • Drop in spending less severe
    • Spending on beauty was already weak
      • Figure 50: France: consumer spending on beauty and personal care (including VAT), 2015-20
    • Sector size and forecast
      • Figure 51: France: health & beauty specialists’ sales (excluding VAT), 2015-20
      • Figure 52: France: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
    • Channels of distribution
    • Inflation
      • Figure 53: France: consumer prices * of personal care items, annual % change, 2015-19
      • Figure 54: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 20
    • Companies and brands – Key takeaways
    • Sephora dominates a fragmented market
    • COVID-19 decimates in-store sales
    • Retailers find new ways to connect with customers
    • Retailers tapping into interest in sustainability and natural products
    • Enormous growth in online sales
    • Leading players
    • 2020, a terrible year for all
    • An overview of the key players
    • How are retailers responding to the COVID-19 crisis?
    • Reaching customers online
    • Sustainability and clean beauty
    • Keeping stores safe and customers shopping
    • A choice of delivery options
      • Figure 55: France: leading beauty specialists, sales, 2015-19
      • Figure 56: France: leading beauty specialists, outlets, 2015-19
    • Market shares
      • Figure 57: France: leading beauty specialists: shares of all beauty retailers’ sales, 2015-19
    • Online
    • Online activity
      • Figure 58: France: online buyers of beauty and personal care products, by age and gender, October 2020
    • Online BPC sales
    • Leading online players
      • Figure 59: France: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
    • The consumer – Key takeaways
    • Consumption increases with age and remains highest among women
    • Huge increase in online shopping for BPC during COVID-19 pandemic
    • Stores remain the main point of sale
    • Usage of Amazon surged over the last year
    • Safe shopping and sustainability are high priorities
    • Beauty and personal care products purchased
    • Almost everyone buys beauty and personal care items
      • Figure 60: France: beauty and personal care products purchased in the last 12 months, October 2020
    • Haircare, beauty and skincare predominantly bought by women
      • Figure 61: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
    • Age plays an important role for beauty and personal care products
      • Figure 62: France: beauty and personal care products purchased in the last 12 months by age group, October 2020
    • Online and in-store shopping for BPC products
    • Enormous boost to online resulting from COVID-19 lockdowns
    • The store-experience will need to be even better
      • Figure 63: France: in-store and online buyers of beauty and personal care products, October 2020
    • Women remain the predominant online shoppers
      • Figure 64: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
      • Figure 65: France: online buyers of beauty and personal care products, by generation, October 2020
    • Where beauty and personal care products are purchased
    • Supermarkets/hypermarkets used by three quarters of consumers
    • Almost 60% shopped at a specialist retailer
    • Department stores less popular than Spain, Italy or UK
      • Figure 66: France: where beauty and personal care products were purchased, October 2020
      • Figure 67: France: where beauty and personal care products were purchased, October 2020 vs November 2019
      • Figure 68: France: demographics of shoppers at selected retailers of BPC products, specialists, October 2020
      • Figure 69: France: demographics of shoppers at selected retailers of BPC products, non-specialists, October 2020
      • Figure 70: France: demographics of shoppers at selected retailers of BPC products, by gender and age group, October 2020
    • Where people shopped and what they bought
      • Figure 71: France: beauty and personal care products purchased by retailer used, October 2020
    • Attitudes to innovations in BPC
    • In-store
    • Clean and green
    • Safety issues
      • Figure 72: France: interest in in-store BPC shopping innovations, October 2020
    • Online
    • Potential for digital tools
    • Excess packaging a concern
      • Figure 73: France: interest in online BPC shopping innovations, October 2020
      • Figure 74: France: interest in online BPC shopping innovations, by age and gender, October 2020
    • Interest in innovations by retailer shopped
      • Figure 75: France: interest in in-store BPC shopping innovations by retailer used, October 2020
      • Figure 76: France: interest in online BPC shopping innovations by retailer used, October 2020
    • Appendix: data sources, abbreviations and supporting information
    • Abbreviations
    • Data sources
  7. Italy

    • Overview
    • Key issues covered in this Report
    • Areas covered in this Report
    • Executive summary
    • The market
    • Consumer spending
      • Figure 77: Italy: Annual % change in total consumer spending on beauty and personal care and total consumer spending, 2015-20
    • Sector size and forecast
      • Figure 78: Italy: annual % change in retail sales, 2015-20
    • Channels of distribution
    • Companies and brands
    • Key metrics
    • Market shares
      • Figure 79: Italy: leading BPC specialists’ estimated share of all spending on beauty and personal care, 2019
    • Online
    • The consumer
    • Beauty and personal care products purchased
      • Figure 80: ITALY: bEAUTY AND PERSONAL CARE PRODUCTS PURCHASED IN THE LAST 12 MONTHS, November 2019 and October 2020
    • Online and in-store shopping for beauty and personal care products
      • Figure 81: Italy: in-store and online buyers of beauty and personal care products, November 2019 and October 2020
    • Where beauty and personal care products are purchased
      • Figure 82: Italy: where beauty and personal care products were purchased, November 2019 and October 2020
    • Attitudes to innovations in BPC retailing
      • Figure 83: Italy: attitudes towards shopping in-store for beauty/personal care products, October 2020
      • Figure 84: Italy: attitudes towards shopping online for beauty/personal care products, October 2020
    • Issues and insights
    • COVID-19 impact on livelihoods and lifestyles will hit BPC retail
    • Economic impact will drive increased focus on value
    • Structural shifts will lead to lower store footfall and stronger online demand
    • A growing localism/nationalism movement
    • What advantages can multichannel retailers leverage over online-only rivals?
    • Online-only penetration is growing fast
    • Amazon increases its penetration of the beauty market
    • Expertise combined with personal and personalised service
    • Online can complement the offline offer
    • Blurring the lines between physical and digital
    • The ability to personalise products and offers
    • Multi-channel business models cover all bases but role of stores is changing
    • The market – Key takeaways
    • Italian consumer spending power under pressure
    • Retailers are having to adjust their product mix
    • Sector declines by 7.1% in 2020
    • Pandemic reverses trend away from supermarkets
    • Consumer spending
      • Figure 85: Italy: consumer spending on beauty and personal care (including VAT), 2015-20
    • Sector size and forecast
      • Figure 86: Italy: health & beauty specialists’ sales (excluding VAT), 2015-20
      • Figure 87: Italy: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
    • Inflation
      • Figure 88: Italy: consumer prices * of personal care items, annual % change, 2015-19
      • Figure 89: Italy: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-December 2020
    • Channels of distribution
    • Companies and brands – Key takeaways
    • Increased online presence should be a priority for Acqua & Sapone
    • Douglas and Tigotà have performed the best
    • Other players have sought to differentiate themselves
    • Online
    • Leading players
    • Acqua & Sapone at online disadvantage…
    • …while Tigotà embraced the online channel
    • Douglas Group recognises importance of online for the future
    • Other players
      • Figure 90: Italy: leading beauty specialists, sales, 2015-19
      • Figure 91: Italy: Leading beauty specialists, outlets, 2015-19
    • Market shares
      • Figure 92: Italy: leading BPC specialists’ estimated share of all spending on beauty and personal care, 2015-19
    • Online
    • Online activity
    • Shopping online
    • Online BPC sales
    • Leading online players
      • Figure 93: Italy: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
    • The consumer – Key takeaways
    • COVID pandemic drives strong shift to online
    • Online buying shifts towards m-commerce
    • Strong appetite for contactless technology in-store
    • Opportunities in trying to replicate the in-store experience online
    • Sustainability is high on consumer agendas
    • Beauty and personal care products purchased
    • Beauty and personal care product purchasing is universal
      • Figure 94: Italy: beauty and personal care products purchased in the last 12 months, November 2019 vs October 2020
    • Women are principal buyers of haircare, skincare and beauty products
      • Figure 95: ITALY: bEAUTY AND PERSONAL CARE PRODUCTS PURCHASED IN THE LAST 12 MONTHS, by gender, October 2020
    • Online and in-store shopping for beauty and personal care products
    • Dramatic increase in online shopping in 2020
      • Figure 96: Italy: in-store and online buyers of beauty and personal care products, November 2019 vs October 2020
    • Women more likely to shop online
      • Figure 97: Italy: in-store and online buyers of beauty and personal care products, by gender, October 2020
    • Online purchasing still concentrated on younger groups
      • Figure 98: Italy: in-store and online buyers of beauty and personal care products, by age, October 2020
    • Strongest growth in online purchasing among over-55s
      • Figure 99: Italy: online buyers of beauty and personal care products, by age, November 2019 vs October 2020
    • Where beauty and personal care products are purchased
    • Specialists still the preferred outlet but generalists made strong gains in 2020
      • Figure 100: Italy: where beauty and personal care products were purchased, November 2019 vs October 2020
    • Where people shopped and what they bought
      • Figure 101: Italy: where beauty and personal care products were purchased (specialist retailers), by beauty and personal care products purchased, October 2020
      • Figure 102: Italy: where beauty and personal care products were purchased (non-specialist retailers), by beauty and personal care products purchased, October 2020
    • Attitudes to innovations in BPC retailing
    • In-store
    • Hygienic in-store testing is a key priority
    • Payment innovation offers customer and business benefits
    • Product refill stations tap into growing sustainability trend
    • Product information particularly important to older buyers
      • Figure 103: Italy: attitudes towards shopping in-store for beauty/personal care products, October 2020
      • Figure 104: Italy: attitudes towards shopping in-store for beauty/personal care products, by products purchased, October 2020
    • Online
    • Sustainability in online packaging is an issue
    • Personalisation trend continues to offer opportunities
    • Online tools have potential to bridge gap between stores and digital
      • Figure 105: Italy: attitudes towards shopping online for beauty/personal care products, October 2020
      • Figure 106: Italy: attitudes towards shopping online for beauty/personal care products, by products purchased, October 2020
    • Appendix
    • Abbreviations
    • Data sources
  8. Spain

    • Overview
    • Key issues covered in this Report
    • Areas covered in this Report
    • Executive summary
    • The market
    • Consumer spending
      • Figure 107: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2014-20
    • Sector size and forecast
      • Figure 108: Spain: annual % change in beauty specialists’ sales and total retail sales, 2014-20
    • Channels of distribution
    • Inflation
      • Figure 109: Spain: consumer price inflation on personal care products and services, annual % change, 2014-20
    • Companies and brands
    • Key metrics
    • Market shares
      • Figure 110: Spain: leading BPC specialists’ shares of all cosmetics and perfumery specialists’ sales, 2019
    • Online
    • The consumer
    • Beauty and personal care products purchased
      • Figure 111: Spain: beauty and personal care products purchased in the last 12 months, October 2020
    • Online and in-store shopping for beauty and personal care products
      • Figure 112: Spain: in-store and online buyers of beauty and personal care products, October 2020
    • Where beauty and personal care products are purchased
      • Figure 113: Spain: where beauty and personal care products were purchased, October 2020
    • Attitudes to innovations in BPC
      • Figure 114: Spain: in-store beauty and personal care innovations, October 2020
    • Issues and insights
    • COVID moves focus from appearance to hygiene
    • Optimising physical and digital retail spaces
    • The market – Key takeaways
    • Personal care spending drops as pandemic hits
    • Specialist retailers see sales plummet as stores close
    • Inflation impacted services more than products
    • Lockdowns make supermarkets more dominant and drive online growth
    • Consumer spending
      • Figure 115: Spain: consumer spending on beauty and personal care (incl. VAT), 2014-20
    • Sector size and forecast
      • Figure 116: Spain: health & beauty specialists, sales (excluding VAT), 2015-20
      • Figure 117: Spain: health & beauty specialists’ sales, forecasts, excluding VAT, 2020-25
    • Inflation
      • Figure 118: Spain: consumer prices* of personal care items, annual % change, 2014-20
      • Figure 119: Spain: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 2020
    • Channels of distribution
    • Companies and brands – Key takeaways
    • A fragmented market
    • Store sales plummet as pandemic strikes
    • Online experiences unprecedented growth
    • Leading players
    • Douglas Group
    • Druni
    • Clarel
    • Other players
      • Figure 120: Spain: leading beauty specialists, sales, 2016-19
      • Figure 121: Spain: leading beauty and personal care specialists, outlets, 2016-20
    • Market shares
      • Figure 122: Spain: leading beauty specialists: shares of all beauty specialists’ sales, 2016-19
    • Online
    • Online activity
      • Figure 123: Spain: online buyers of beauty and personal care products, by age and gender, October 2020
    • Online BPC sales
    • Leading online players
      • Figure 124: Spain: search interest on Google, selected BPC retailers, 12 months, January 2020-December 2020
    • The consumer – Key takeaways
    • Beauty and personal care purchasing still dominated by women
    • Shoppers are turning away from make-up and focusing on self-care
    • Almost 50% of beauty and personal care shoppers shop online
    • Specialists and online retailers appeal to younger consumers
    • Hygiene is a pressing concern for consumers in 2020
    • Beauty and personal care products purchased
    • Personal care products the most widely used
      • Figure 125: Spain: where beauty and personal care products were purchased, October 2020
    • Beauty and skincare products still predominantly bought by women
      • Figure 126: Spain: changes in beauty and personal care products purchased 2020 vs 2019, by gender, October 2020
    • Older consumers remain a key demographic
      • Figure 127: Spain: beauty and personal care products purchased in the last 12 months, by age group, October 2020
    • Online and in-store shopping for BPC products
    • In-store shopping remains first choice in Spain
      • Figure 128: Spain: in-store and online buyers of beauty and personal care products, October 2020
    • Women shopping more online than men
      • Figure 129: Spain: in-store and online buyers of beauty and personal care products, by gender, October 2020
    • Older shoppers reliant on shopping in-store
      • Figure 130: Spain: in-store and online buyers of beauty and personal care products, by age group, October 2020
    • Where beauty and personal care products are purchased
    • Supermarkets/hypermarkets still dominate the sector
      • Figure 131: Spain: type of retailer used to purchase beauty and personal care products, October 2020
    • Younger consumers turn to specialists and online retailers
      • Figure 132: Spain: type of retailer used to purchase beauty and personal care products, by age, October 2020
    • Where people shopped and what they bought
      • Figure 133: Spain: specialists used and products bought, October 2020
      • Figure 134: Spain: non-specialists used and products bought, October 2020
    • Attitudes to innovations in BPC
    • In-store
    • Hygiene and traceability are areas of interest for consumers
      • Figure 135: Spain: in-store buyers of beauty and personal care products interest in innovations, October 2020
    • Online
    • Sustainability a key concern when it comes to online retail
      • Figure 136: Spain: online buyers of beauty and personal care products interest in innovations, October 2020
    • Improved sustainability, hygiene and product information have broad appeal
      • Figure 137: Spain: online buyers of beauty and personal care products interest in innovations, by age, October 2020
    • Appendix: data sources, abbreviations and supporting information
    • Abbreviations
    • Data sources
  9. UK

    • Overview
    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
    • Executive summary
    • The market
    • COVID-19 causes disruptions to BPC retail market
      • Figure 138: Short, medium and long-term impact of COVID-19 on the beauty and personal care markets, January 2021
    • Fall in beauty spending drives decline in market
      • Figure 139: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2015-25
    • Specialists suffer big decline
      • Figure 140: Health and beauty specialists’ sales (including VAT), 2015-25
    • COVID-19 leads to soaring demand for online
      • Figure 141: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2016-20
    • Companies and brands
    • Charlotte Tilbury ramps up influencer marketing
    • Boots launches virtual makeup and skincare consultation service
    • Boots is the most trusted BPC retailer, but could do more to stand out
      • Figure 142: Attitudes towards and usage of selected brands, December 2020
    • The consumer
    • Rise in personal care purchasing
      • Figure 143: Beauty and personal care items purchased in the last 12 months, October 2020
    • Value brands most popular despite decline in purchasing
      • Figure 144: Beauty and personal care brand types purchased in the last 12 months, October 2020
    • Shift towards buying online
      • Figure 145: How they purchased beauty and personal care products in the last 12 months, October 2020
    • Supermarkets continue to dominate
      • Figure 146: Where they purchased beauty and personal care items in the last 12 months, October 2020
    • Amazon grows in popularity
      • Figure 147: Where they purchased beauty and personal care items in the last 12 months, October 2020
    • Growing importance of anti-viral products
      • Figure 148: Changes in behaviour since COVID-19 outbreak, October 2020
    • Women most drawn to in-store innovations
      • Figure 149: Interest in innovations when shopping for beauty or personal care products, October 2020
    • Focus on hygiene when shopping
      • Figure 150: Shopping behaviour when buying beauty and personal care products, October 2020
    • Issues and insights
    • Impact of COVID-19 on the beauty and personal care market
    • How can retailers use innovation to stand out and drive growth?
    • The market – Key takeaways
    • COVID-19 causes disruptions to BPC retail market
    • Fall in beauty spending drives decline in market
    • Specialists suffer big decline
    • COVID-19 leads to soaring demand for online
    • Market size and forecast
    • COVID-19 causes disruptions to BPC retail sector
      • Figure 151: Short, medium and long-term impact of COVID-19 on the beauty and personal care markets, (prepared December 2020)
    • UK beauty and personal care spending drops 3% in 2020
      • Figure 152: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2015-25
      • Figure 153: Market size and forecast for consumer spending on beauty and personal care products (including VAT), at current and constant prices, 2015-25
    • Slow recovery anticipated
    • UK’s exit from the EU will have a smaller impact on BPC than the pandemic
    • Market drivers and assumptions
      • Figure 154: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 11 January 2021)
    • Learnings from the last recession
      • Figure 155: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2007-12
    • Forecast methodology
    • Market segmentation
    • Fall in beauty spending drives decline in market
      • Figure 156: Market size and forecast for consumer spending on beauty products (including VAT), 2015-25
      • Figure 157: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2015-25
    • Beauty category performance
      • Figure 158: Consumer spending on beauty products (incl VAT), by category, 2016-20
    • Colour cosmetics impacted by lack of usage occasions
    • Facial skincare sees increased usage routines
    • Fragrances hit hard by lack of social occasions
    • Hand, body and footcare benefits from boost to wellbeing
    • Personal care spend resilient
      • Figure 159: Market size and forecast for consumer spending on personal care products (including VAT), 2015-25
      • Figure 160: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2015-25
    • Personal care category performance
      • Figure 161: Consumer spending on personal care products (incl VAT), by category, 2016-20
    • Haircare sees reduced purchasing due to lockdowns
    • Oral hygiene continues in decline due to price sensitivities
    • Soap, bath and shower benefits from focus on hygiene
    • Shaving & hair removal drops down list of priorities
    • Deodorants usage impacted by increased time at home
    • Hair colourants boosted by closure of hair salons
    • Suncare suffers from lack of overseas holidays
    • Forecast methodology
    • Sector size and forecast
    • Specialists suffer big decline
      • Figure 162: Health and beauty specialists’ sales (including VAT), 2015-25
      • Figure 163: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2015-25
    • Notes on Mintel’s sector size
    • Outlet and enterprise numbers
      • Figure 164: Health and beauty specialists’ outlet numbers, 2016-20
      • Figure 165: Health and beauty specialists’ enterprise numbers, 2016-20
    • Forecast methodology
    • Online
    • COVID-19 leads to soaring demand for online
      • Figure 166: Estimated market size and forecast for online consumer spending on beauty and personal care products, 2015-25
      • Figure 167: Estimated market size and forecast for online consumer spending on beauty and personal care products, at current and constant prices, 2015-25
    • COVID-19 boosts online beauty engagement
      • Figure 168: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2016-20
    • Online channels of distribution
      • Figure 169: Retail share of online consumer expenditure on beauty products, 2018-20
    • Channels to market
    • Grocers challenging beauty specialists’ dominance
      • Figure 170: Estimated distribution of spending on beauty and personal care products, 2020
      • Figure 171: Estimated distribution of spending on beauty and personal care products (including VAT), 2018-20
    • Market drivers
    • Personal care returns to inflation in 2019
      • Figure 172: Consumer price inflation, 2008-19
    • BPC category prices see sharp upturn in June 2020
      • Figure 173: Consumer price inflation, November 2019-November 2020
    • Wages outpace inflation in October
      • Figure 174: Real wage growth – Average weekly earnings vs inflation, 2016-20
    • Population trends
      • Figure 175: Population trends in the UK, 2020-30
    • COVID-19 impacts consumer financial confidence
      • Figure 176: Trends in how respondents would describe their financial situation, November 2019-December 2020
    • Concerns over future finances remain
      • Figure 177: Concerns over future finance, December 2020
    • Consumers save more
      • Figure 178: How consumers will spend extra money, December 2019 and December 2020
    • Consumers are shopping more online
      • Figure 179: COVID-19 behaviour changes, 8-16 December 2020
    • UK’s exit from the EU will have a smaller impact on BPC than the pandemic
    • Companies and brands – Key takeaways
    • Boots’ sales slip, while those at A.S. Watson grow
    • Sustainability remains relevant amid a pandemic
    • Boots is the most trusted BPC retailer, but could do more to stand out
    • Leading specialists
    • Boots’ sales slip, A.S. Watson-owned retailers’ revenue up
      • Figure 180: Leading specialist retailers’ net revenues (excluding VAT), 2015-19
    • Online beauty retailers
      • Figure 181: Leading online/home shopping specialist retailers’ net revenues (excl. VAT), 2015-19
    • Leading pharmacies by sales
      • Figure 182: Leading pharmacy chains’ net revenues (excl. VAT), 2015-19
    • Outlet numbers and sales per outlet
      • Figure 183: Leading specialist retailers’ outlet numbers, 2015-19
      • Figure 184: Leading specialists retailers’ estimated sales per outlet, 2015-19
    • Operating profits and margins
      • Figure 185: Leading specialist retailers’ operating profits, 2015-19
      • Figure 186: Leading specialist retailers’ operating margins, 2015-19
      • Figure 187: Leading specialist online/home shopping retailers’ operating profits, 2015-19
      • Figure 188: Leading specialist online/home shopping retailers’ operating margins, 2015-19
    • Leading non-specialists
    • Mainstream and discount grocers sector BPC sales grow
    • Department store sector BPC sales faltering
      • Figure 189: Leading non-specialist retailers’ estimated sales growth, by segment, 2019
    • Amazon BPC sales surge
      • Figure 190: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2017-19
    • Market shares
    • Competitive and fragmented market
      • Figure 191: Leading specialist and non-specialist retailers’ estimated market shares, 2019
      • Figure 192: Leading specialist and non-specialist retailers’ estimated share of all spending on BPC products, 2017-19
    • Note on market shares
    • Launch activity and innovation
    • BPC brands ramp up virtual reality services amid store closures
    • Boots launches virtual makeup and skincare consultation service
    • Pinterest launches virtual makeup ‘Try on’ feature, starting with lipstick
      • Figure 193: Pinterest AR tool, 2020
    • L’Oréal Paris launches a virtual makeup line that works on live video
      • Figure 194: L’Oréal AR makeup filter, 2020
    • Debenhams launches a virtual beauty room
    • Boots to unveil first ever exclusively digital product launch
    • Brands work to support customers during pandemic
    • Lush offers free hand washes and delivery
      • Figure 195: Lush invited customers in for free hand washes, 2020
    • Superdrug fast tracks its same-day delivery service for urgent orders
    • Lush launches letterbox soap kits
      • Figure 196: Lush letterbox kits, 2020
    • Sustainability remains relevant amid a pandemic
    • Boots launches new in-store product recycling scheme
      • Figure 197: Boots recycle scheme, 2020
    • L’Oréal launches makeup recycling initiative with TerraCycle across UK shops
    • Beauty brands repurpose factories
    • Jo Loves launches scented hand sanitiser
    • Medik8 reveals pocket-sized hand sanitisers for the vulnerable
    • Tan-Luxe stops production of tanning products to launch hand sanitisers
    • L’Occitane
    • Product launches
    • Lush reveals first ever subscription box
      • Figure 198: Lush subscription box, 2020
    • L’Oréal to launch AI personalised cosmetics device
      • Figure 199: L’Oréal’s Perso device, 2020
    • Advertising and marketing activity
    • Total adspend declines in 2019
      • Figure 200: Recorded above-the-line advertising expenditure on beauty and personal care, total market, 2016-20
    • Boots top advertising spender in 2019
    • Charlotte Tilbury ramps up influencer marketing
    • Debenhams launches virtual beauty rooms to help customers in lockdown
      • Figure 201: Recorded above-the-line, online, display and direct mail total advertising expenditure on beauty and personal care, by top leading retailers, 2015-20
    • TV still dominates adspend in 2019, but digital growing
      • Figure 202: Recorded above-the-line advertising expenditure percentage on beauty and personal care, by media type, total market, 2019
    • Nielsen Ad Intel coverage
    • Brand research
    • Brand map
      • Figure 203: Attitudes towards and usage of selected brands, December 2020
    • Key brand metrics
      • Figure 204: Key metrics for selected brands, December 2020
    • Brand attitudes: Superdrug offers good value
      • Figure 205: Attitudes, by brand, December 2020
    • Brand personality: Lush is seen as fun
      • Figure 206: Brand personality – Macro image, December 2020
    • Space NK seen as stylish
      • Figure 207: Brand personality – Micro image, December 2020
    • Brand analysis
    • Boots remains a popular and trusted BPC retailer
      • Figure 208: User profile of Boots, December 2020
    • Superdrug seen to offer good value
      • Figure 209: User profile of Superdrug, December 2020
    • L’Occitane seen as ethical
      • Figure 210: User profile of L’Occitane, December 2020
    • Lush is innovative
      • Figure 211: User profile of Lush, December 2020
    • Lookfantastic needs to do more to connect with customers
      • Figure 212: User profile of Lookfantastic, December 2020
    • Bobbi Brown seen as stylish
      • Figure 213: User profile of Bobbi Brown, December 2020
    • Space NK seen as cutting edge
      • Figure 214: User profile of Space NK, December 2020
    • The consumer – Key takeaways
    • Shift in product purchasing reflects lifestyle changes
    • Shift towards buying online
    • Growing importance of anti-viral products
    • Demand for diversity among Gen Z
    • COVID-19’s impact on BPC consumers
    • Consumers spend more on healthcare products during lockdown
      • Figure 215: Consumer purchasing on healthcare and beauty products, 8-16 December 2020
    • People need alternatives for beauty services to look good for Zoom calls
      • Figure 216: Behaviours impacted by COVID-19, 8-16 December 2020
    • COVID-19 accelerates online shopping…
      • Figure 217: Changes in consumer behaviours due to COVID-19, 8-16 December 2020
    • …forcing brands to engage with consumers in a different way amid lockdowns
      • Figure 218: Use of top 5 social media networks in the last 3 months, 2017-20
    • Consumers worry about exposure to the virus
      • Figure 219: How worried consumers are about being exposed to COVID-19, 8-16 December 2020
    • What they buy
    • Rise in personal care purchasing
      • Figure 220: Beauty and personal care items purchased in the last 12 months, October 2020
    • Shift in product purchasing reflects lifestyle changes
      • Figure 221: Beauty and personal care items purchased in the last 12 months, October 2019 and October 2020
    • Rise in beauty purchasing among young women
      • Figure 222: Beauty buyers, by gender and age, October 2019 and October 2020
    • Increase in repertoire of products purchased
      • Figure 223: Repertoire of beauty and personal care items purchased in the last 12 months, October 2019 and October 2020
    • Brand types purchased
    • Value brands most popular despite decline in purchasing
      • Figure 224: Beauty and personal care brand types purchased in the last 12 months, October 2020
    • Decline in prestige fragrance purchasing
    • Premium own-label and brands bought online
      • Figure 225: Beauty and personal care brand types purchased in the last 12 months, by how they were purchased, October 2020
    • How they shop
    • Shift towards buying online
      • Figure 226: How they purchased beauty and personal care products in the last 12 months, October 2019 and October 2020
    • Women aged 45+ embrace online channel
      • Figure 227: How they purchased beauty and personal care products in the last 12 months, by age and gender, October 2020
    • Only a fifth purchased via a smartphone
      • Figure 228: How they purchased beauty and personal care products in the last 12 months, October 2020
    • Makeup most likely to be bought online
      • Figure 229: Beauty and personal care products purchased in the last 12 months, by how they shopped, October 2020
    • Where they shop
    • Supermarkets continue to dominate
      • Figure 230: Where they purchased beauty and personal care items in the last 12 months, October 2020
    • Amazon grows in popularity…
    • …but Boots remains most used retailer
      • Figure 231: Where they purchased beauty and personal care items in the last 12 months, October 2020
    • Women aged 45+ most loyal
      • Figure 232: Repertoire of where they purchased beauty and personal care items in the last 12 months, October 2019 and October 2020
    • Changes in behaviour since COVID-19
    • Growing importance of anti-viral products
      • Figure 233: Changes in behaviour since COVID-19 outbreak, October 2020
    • Young men invest in DIY BPC products
      • Figure 234: Agreement with statements about changes in behaviour since COVID-19 outbreak, by age and gender, October 2020
    • Interest in innovations
    • Wide demand for letterbox-sized packages
      • Figure 235: Interest in innovations when shopping for beauty or personal care products, October 2020
    • Women most drawn to in-store innovations
      • Figure 236: Interest in innovations when shopping for beauty or personal care products, by gender, October 2020
    • Highest earners keen on transparency of origin of products
      • Figure 237: Interest in innovations when shopping for beauty or personal care products, by generation, October 2020
    • Young drawn to online beauty consultations
    • Beauty and personal care shopping behaviour
    • Focus on hygiene when shopping
      • Figure 238: Shopping behaviour when buying beauty and personal care products, October 2020
    • Affluent look for products to treat themselves
      • Figure 239: Agreement with statement ‘I look out for products to treat/pamper myself’, by annual household income, October 2020
    • Demand for diversity among Gen Z
      • Figure 240: Agreement with statement ‘I prefer to buy from brands/retailers that support diversity’, by generation, October 2020
    • Facial skincare buyers prefer to buy from brands that support diversity
      • Figure 241: Beauty and personal care retailing – CHAID – Tree output, October 2020
    • Methodology
      • Figure 242: Beauty and personal care retailing – CHAID – Table output, October 2020
    • Appendix – Data sources, abbreviations and supporting information
    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Data

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