Against the backdrop of the cost-of-living crisis, BPC retailing is being shaped by consumer demand around sustainability, personalisation and experiential retail.
Utku Tansel, Retail Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for beauty and personal care retailers
- Graph 1: in-store and online shopping behaviours, 2023 – “Which of the following encouraged you to shop for beauty/personal care products in-store instead of online in the last 12 months? – Please select all that apply.”
- Market dynamics and outlook
- Graph 2: total sales of beauty and personal care specialists (excluding VAT), 2018-25
- Graph 3: sales of beauty and personal care specialists by country (excluding VAT), 2018-25
- Graph 4: Europe total sales of beauty and personal care specialists (excluding VAT), 2018-25
- Graph 5: consumer spending on beauty and personal care by country (including VAT), 2018-23
- What consumers want and why
- Graph 6: products bought in the last 12 months by country, % of respondents buying each category, 2023
- Graph 7: channels used for buying beauty and personal care products, 2023
- Graph 8: in-store and online shopping behaviours, 2023 – “Which of the following encouraged you to shop for beauty/personal care products in-store instead of online in the last 12 months? Please select all that apply.”
- Retailer activity
- Graph 9: leading BPC specialist retailers’ shares of all BPC specialists’ sales, 2022/23
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Market Dynamics
- Market size
- Graph 10: retail sales by beauty and personal care specialist retailers, excluding VAT, 2019-23
- Graph 11: total sales of beauty and personal care specialists (excluding VAT), 2018-25
- Graph 12: retail sales by beauty and personal care specialists, excluding VAT, 2023-25
- Graph 13: total sales of beauty and personal care specialists (excluding VAT), 2018-25
- Graph 14: consumer spending on beauty and personal care by country (including VAT), 2018-23
- Graph 15: total consumer spending on beauty and personal care (including VAT), 2018-22
- Graph 16: changes* to spending habits – ‎”Thinking about your spending over the past 12 months, would you say you have spent more, less or about the same on beauty products and toiletries (eg shampoo, toothpaste)”, 2023
- Macroeconomic factors
- Graph 17: financial wellbeing by country, 2023
- Graph 18: future financial confidence, 2023
- Graph 19: expectations of future changes to be made in response to rising prices, 2023
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WHAT CONSUMERS WANT AND WHY
- What they buy
- Graph 20: products bought in the last 12 months by country, % of respondents buying each category, 2023
- How they shop
- Graph 21: channels used for buying beauty and personal care products, 2023
- Where they shop
- Graph 22: retailers used to buy beauty and personal care products in-store or online, leading two players – “Where have you bought beauty/personal care products either in-store or online in the last 12 months? Please select all that apply.”, 2023
- What encourages people to shop in-store
- Graph 23: in-store and online shopping behaviours – ” Which of the following encouraged you to shop for beauty/personal care products in-store instead of online in the last 12 months? Please select all that apply.”, 2023
- Attitudes to shopping for beauty and personal care
- Graph 24: attitudes to shopping for beauty and personal care – “Do you agree or disagree with the following statements about shopping for beauty/personal care products?”, 2023
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Retailer Activity
- Key metrics and market share
- Graph 25: leading BPC specialist retailers’ shares of all BPC specialists’ sales, 2022/23
- Innovations and launch activity
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Individual country reports
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APPENDIX
- Supplementary data – detailed market size
- Supplementary data – inflation
- Report scope
- Definitions and technical notes
- Methodology
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