Europe DIY Retailing Market Report 2021

Providing the most comprehensive and up-to-date information and analysis of the Europe DIY Retailing market, including the behaviours, preferences and habits of the consumer.

The COVID-19 pandemic has effected retail sectors in many different ways. While many sectors saw losses thanks to closures and reduced spending, the DIY sector proved one of the more resilient non-food categories. With people spending more time at home, many looked to making their living spaces more comfortable and suitable for remote working.

With income loss and worries over the economy, DIY became more of a necessity for those who would normally hire professionals. However, 8 in 10 French and Spanish people, as well as 9 in 10 Italians also agree that DIY is a good way of spending time. With between 76% and 81% of Europeans valuing their home more than before the pandemic, many will continue to improve areas of their homes.

While DIY retailers were forced to temporarily close at the start of the pandemic, once they were identified as essential by multiple countries they were allowed to reopen before many other retailers. The lockdowns also brough opportunities for businesses with a strong online presence, and the sector will continue to benefit from a rise in demand for light DIY and gardening products. However, innovation will be needed to tailor in-store advice for the more online-focused post-pandemic normal, as this has high perceived value for customers.

Read on to discover more details or take a look at all of our Europe Household, House and Home market research.

Quickly understand

• The impact of COVID-19 on consumer behaviour and the DIY retailing market
• How the market will fare post-COVID-19
• The performance of the major retailers in 2020
• DIY shopping behaviours and attitudes to home improvement innovations.

Covered in this report

UK Brands: Kingfisher, Travis Perkins Retail, Homebase, B&Q, Wilko, Screwfix, Argos, Wickes, IKEA, Dunelm, B&M Bargains, Poundland, Toolstation, Tile Giant, Shop Direct, The Range, Lidl, Robert Dyas, TJ Morris, Home Bargains, Dobbies, Tesco, Topps Tiles, ManoMano, Bunngings, Al Murad Tile & Decorating Store, Orbital Festeners, Untouchables, Jewson.

French Brands: Groupe ADEO, Groupement DES Mousquetaires (DIY), Mr. Bricolage Group, Manomano, Catorama, Brico Depot, Bricomarche, Weldom, Bricoman, Cdiscount.

Italy Brands: Bricocenter, Bricofer, Brico io, Brico OK, OBI, Self, ManoMano, Leroy Merlin, Zodio, Ottimax, Self.

Spain Brands: Leroy Merlin, Hypermarket, Bicomart, Brico Depot, Optimus Ferreteria, Bauhaus, ManoMano, Brico Group, Brico Centro, Bricoking, Aki, Bricor, BriCor.

German Brands: OBI, Tengelmann, Bausaus, Hornbach-Baumarkt, toom Baumar, B1 Discount, Klee, Rewe, Hagebau, Globus Baumarkt, Bausista, EMV-Profi, Baustoffring, Hellweg.

Other Brands: Kesko Home Improvement (Finaldn), Dedeman (Romania), Intergamma Group (Nrtherlands), Clas Ohlson (Sweden).

International Brands: Amazon, Leroy Merlin, Hypermarket, eBay.

Expert analysis from a specialist in the field

Written by Utku Tansel, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The DIY markets across the leading European countries vary a great deal, due in part to differences in home ownership levels and the development of housing prices. As a result of the home confinement for much of the year because of the pandemic, the home goods category has been one of very few areas to see a strong performance thanks to the boom in teleworking and mobility restrictions. However, specialists have underperformed spending in the category as a whole. Online has recorded substantial growth during 2020, accelerating development by several years and those retailers that are quickest to respond to the changes and develop their online capabilities are the most likely to succeed.

Utku Tansel
European Retail Analyst