Against the backdrop of the cost of living crisis, shifting priorities around loyalty, sustainability, inclusivity and technology bring new opportunities.
Utku Tansel, Retail Analyst
Collapse All
-
- Key issues covered in this Report
-
Executive Summary
- Opportunities for sports goods retailers
- Graph 1: those agreeing with statements about shopping for sports goods in the last 12 months, by country, 2023
- Graph 2: those agreeing with statements about shopping for sports goods in the last 12 months, by country, 2023
- Graph 3: those agreeing with statements about shopping for sports goods in the last 12 months, by country, 2023
- Graph 4: those agreeing with statements about shopping for sports goods in the last 12 months, by country, 2023
- Market dynamics and outlook
- Graph 5: sales of specialist sports goods retailers by country (excluding VAT), 2018-28
- Graph 6: proportion of sports goods buyers shopping in-store and online, by country, 2023
- Graph 7: estimated consumer spending on sports goods retailing by country (including VAT), 2018-23
- What consumers want and why
- Graph 8: Sports goods bought in the last 12 months, by country, 2023 – “Which of the following sports goods have you bought in the last 12 months? Please select all that apply.”
- Graph 9: those agreeing with statements about shopping for sports goods in the last 12 months, by country – “I would be interested in… Please select all that apply.”, 2023
- Retailer activity
-
Market Dynamics
- Market size
- Graph 10: retail sales by specialist sports goods retailers, excluding VAT, 2019-23
- Graph 11: total sales of specialist sports goods retailers (excluding VAT), 2019-25(f)
- Graph 12: retail sales by specialist sports goods retailers, excluding VAT, 2023-25
- Graph 13: estimated consumer spending on sports goods retailing by country (including VAT), 2018-23
- Graph 14: changes to spending habits – “Thinking about your spending over the past 12 months, would you say you have spent more, less or about the same clothing and accessories (including footwear)?”, 2023
- Macro-economic factors
- Graph 15: financial wellbeing by country, 2023
- Graph 16: future financial confidence, 2023
- Graph 17: expectations of future changes to be made in response to rising prices, 2023
- Graph 18: those agreeing with statements about shopping for sports goods in the last 12 months, by country, 2023
-
What Consumers Want and Why
- What they buy
- Graph 19: Sports goods bought in the last 12 months, by country – “Which of the following sports goods have you bought in the last 12 months? Please select all that apply.”, 2023
- Online vs in-store
- Graph 20: proportion of sports goods buyers shopping in-store and online, by country, 2023
- Graph 21: proportion of sports goods buyers shopping in-store, through a device (online) and other, by country, 2023
- Where they shop
- Graph 22: where they shopped for sportswear and sports footwear in the last 12 months, leading two players, by country – “Where have you purchased sportswear or sports footwear from in the last 12 months? Please select all that apply.”, 2023
- Interest in innovations in sports goods retailing
- Graph 23: those agreeing with statements about shopping for sports goods in the last 12 months, by country – “I would be interested in… Please select all that apply.”, 2023
-
Retailer Activity
- Key metrics
- Innovations and launch activity
-
Individual country reports
-
Appendix
- Report scope
- Definitions and technical notes
- Methodology
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
£ 3,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook available on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact usTrusted by global industry leaders
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact us
