Collapse All
-
- Key issues covered in this Report
-
Executive Summary
- Opportunities for supermarkets
- Graph 1: changes in purchase behaviour of value own-label products* in the last 12 months, 2023
- Graph 2: grocery shopping behaviours in the last 12 months among those who feel loyalty/membership scheme promotions encourage them to shop with a different grocery retailer to the one they spend the most money with, 2023
- Graph 3: grocery shopping behaviours in the last 12 months, 2023
- Graph 4: consumers who think grocery retailer apps are a convenient way to shop for groceries, 2023
- Market dynamics and outlook
- Graph 5: total sales of food retailers (excluding VAT), 2018-24
- Graph 6: sales of food retailers by country (excluding VAT), 2018-24
- Graph 7: total sales of food retailers (excluding VAT), 2018-24
- What consumers want and why
- Graph 8: who shops for groceries, by country, 2023
- Graph 9: two most used retailers and proportion of shoppers, where respondents spend the most money – primary shop, by country, 2023
- Graph 10: two most-used retailers for top-up shopping, by country, 2023
- Graph 11: purchase behaviour changes in the last 12 months in branded food and non-alcoholic drinks* products, 2023
- Graph 12: consumers who have bought more, the same, or less value own-label products in the last 12 months, 2023
- Graph 13: grocery shopping behaviours, have done in the last 12 months, 2023
- Retailer activity
- Graph 14: leading supermarkets market shares, 2022/23
-
Market Dynamics
- Market size
- Graph 15: retail sales by food retailers, excluding VAT, 2020-24
- Graph 16: total sales of food retailers (excluding VAT), 2018-24
- Graph 17: total sales of food retailers (excluding VAT), 2018-24
- Graph 18: consumer spending on food and drink by country (including VAT), 2018-23
- Graph 19: total consumer spending on food & non-alcoholic drinks (including VAT), 2018-22
- Graph 20: changes to spending habits*, consumers who have spent more, less or about the same on food for eating at home (not incl take out/takeaway/home deliveries) in the last 12 months, 2023
- Graph 21: private-label food, drink and pet food launches featuring economy claims, 2018-23
- Macro-economic factors
- Graph 22: financial wellbeing by country, 2023
- Graph 23: expectations of future changes to be made in response to rising prices, 2023
- Graph 24: future financial confidence, 2023
-
What Consumers Want and Why
- Who shops for groceries
- Graph 25: who shops for groceries, by country, 2023
- Where they shop for groceries
- Graph 26: two most-used retailers and proportion of shoppers, where respondents spend the most money – primary shop, by country, 2023
- Where they shop for groceries
- Graph 27: two most used retailers for top-up shopping, by country, 2023
- Branded and own-label products purchasing behaviour
- Graph 28: consumers who have bought more, about the same or less branded food and non-alcoholic drinks* in the last 12 months, 2023
- Graph 29: consumers who have bought more, about the same or less value own-label food and non-alcoholic drink* products in the last 12 months, 2023
- Graph 30: consumers who have bought more, about the same or less standard own-label food and non-alcoholic drink products in the last 12 months, 2023
- Graph 31: consumers who have bought more, about the same or less premium own-label food and non-alcoholic drink* products in the last 12 months, 2023
- Attitudes towards grocery shopping
- Graph 32: grocery shopping behaviours, have done in the last 12 months, 2023
-
Retailer Activity
- Key metrics and market share
- Graph 33: leading supermarkets market shares, 2022/23
- Innovations and launch activity
-
Individual Country Reports
-
Appendix
- Supplementary data – detailed market size
- Supplementary data – inflation
- Report scope
- Definitions and technical notes
- Methodology
Mintel’s Europe Supermarkets Market Report focuses on the five major economies in Europe (France, Germany, Italy, Spain and the UK). The report features market dynamics, consumer behaviour, and retailer activity to give you a complete picture of the European supermarkets and grocery retail industries.
Key Issues Covered in this Report
- The impact of the cost-of-living crisis on the grocery retailing sector and food spending
- The performance of the major grocery retailers in 2022/23
- The main channels used to purchase food and drink and how this is evolving
- The role of online
- The impact of the cost-of-living crisis on consumer shopping behaviours and attitudes
Europe Supermarkets Market Overview
In 2022, the combined food specialists’ sales of the five leading economies covered in this report series reached €971.9 billion, up 6.1% on the previous year. All five countries registered growth and Spain was the top performing market, posting an 8.8% increase, followed by France (7.4%) and Germany (5.2%).
As many European consumers become savvier amidst the cost-of-living crisis, supermarkets offering attractive price points and communicating value effectively are likely to resonate. This is an opportunity to counter the primary threat to the major grocery players, which is consumers switching to the discount retailers Aldi and Lidl.
Furthermore, As grocery shoppers increasingly turn to own label, it’s vital for supermarkets to develop their private label offerings to ensure deeper relationships with customers.
Purchase the full report for a complete overview of the European Supermarkets Industry. Readers of this report may also be interested in Mintel’s extensive Supermarkets and Grocery market research.
Expert Analysis from a Retail Specialist
This report, written by Utku Tansel, a leading retail analyst, delivers in-depth commentary and analysis to highlight current trends in the supermarket retail market and add expert context to the numbers.
As the cost-of-living crisis continues, private label and loyalty/membership schemes offer good prospects while apps and fast delivery resonate with shoppers.
Utku Tansel
Retail Analyst
£ 3,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF, PPT and Excel download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
