2023
0
European Retail Trends – Winter 2023
2024-02-06T14:37:17+00:00
REPE33FEDCF_8614_4FAE_BD5A_20EA045EBA8D
3195
170233
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"},{"name":"Market Intelligence Reports","url":"https:\/\/store.mintel.com\/report-type\/market-intelligence-reports"},{"name":"Europe","url":"https:\/\/store.mintel.com\/markets\/europe-market-research"}]
Report
en_GB
Slowing inflation offers a glimmer of optimism. Yet, retailers cannot let up on their focus on price and value until the cost of living crisis has fully subsided.Utku Tansel,…
Europe
Retail
simple

European Retail Trends – Winter 2023

Slowing inflation offers a glimmer of optimism. Yet, retailers cannot let up on their focus on price and value until the cost of living crisis has fully subsided.

Utku Tansel, Retail Analyst

Collapse All
  1. key findings

    • Inflation peaked but consumers not out of the woods yet
    • Graph 1: inflation, overall index (HCIP), 2022-23
    • Graph 2: key markets, HCIP/CPIH inflation, 2022-23
    • Cost of living crisis affects financial wellbeing
    • Graph 3: financial wellbeing by country, 2023
    • Graph 4: future financial confidence, 2023
    • Graph 5: retail sales, calendar adjusted non-seasonally adjusted in value and volume, 2022-23
    • Launch activity and innovation for Q4 2023
  2. European Retail Sales

    • Graph 6: inflation, overall index (HCIP), 2022-23
    • Graph 7: inflation, overall index (HCIP), by highest report levels in October 2023
    • Graph 8: inflation, overall index (HCIP), lowest report levels in October 2023, 2022-23
    • Graph 9: retail sales, calendar adjusted non-seasonally adjusted in value and volume, 2022-23
    • Graph 10: retail sales, calendar adjusted non-seasonally adjusted in value and volume, highest and lowest report value growth, Q2 2022 vs Q2 2023
  3. UK: Consumer Sentiment and Retail Sales

    • Graph 11: changes in financial situation over the past year trend data, 2023
    • Graph 12: the financial confidence index, 2016-23
    • Graph 13: all retail sales (excluding fuel), non-seasonally adjusted year-on-year performance by value and volume, 2022-23
    • Graph 14: all retail sales (excluding fuel), non-seasonally adjusted year-on-year performance by value and volume, by core category, 2023
  4. France: Consumer Sentiment and Retail Sales

    • Graph 15: financial wellbeing, 2022-23
    • Graph 16: future financial confidence, 2022-23
    • Graph 17: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume, 2022-23
    • Graph 18: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume by category, 2023
  5. Italy: Consumer Sentiment and Retail Sales

    • Graph 19: financial wellbeing, 2022-23
    • Graph 20: future financial confidence, 2022-23
    • Graph 21: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume, 2022-23
    • Graph 22: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume by category, 2023
  6. Germany: Consumer Sentiment and Retail Sales

    • Graph 23: financial wellbeing, 2022-23
    • Graph 24: future financial confidence, 2022-23
    • Graph 25: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume, 2022-23
    • Graph 26: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume by category, 2023
  7. spain: Consumer Sentiment and Retail Sales

    • Graph 27: financial wellbeing, 2022-23
    • Graph 28: future financial confidence, 2022-23
    • Graph 29: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume, 2022-23
    • Graph 30: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume by category, 2023
  8. poland: Consumer Sentiment and Retail Sales

    • Graph 31: financial wellbeing, 2022-23
    • Graph 32: future financial confidence, 2022-23
    • Graph 33: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume, 2022-23
    • Graph 34: retail sales (unadjusted data (ie neither seasonally adjusted nor calendar adjusted data)) performance in value and volume by category, 2023
  9. Launch Activity and Innovation for Q4 2023

    • special focus: Dissecting the quiet luxury trend

      • Why is quiet luxury popular right now?
      • Why is it important?
      • Graph 35: purchasing behaviours regarding clothing in the past 12 months, by gender, 2023
      • Graph 36: consumers who have spent more on higher-quality fashion items in the past 12 months or are planning to do so, by net monthly household income, 2023
      • How to monetise quiet luxury

    Market Intelligence Made Easier With Mintel

    The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:

    • Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
    • Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
    • Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
    • Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.

    What goes into a Mintel Market Intelligence Report?

    Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.

    The Four Pillars of Our Research

    We use a combination of four main research methods when creating our reports, each adding a valuable perspective:

    • Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
    • Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
    • Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
    • Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.

    Bringing It All Together

    Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.

    Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.

    For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
    Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
    £ 3,195 (Excl.Tax)
    • Download today with instant access
    • Multiple formats provided
    • Interactive databook included
    Add to cart

    Next Starts Here

    Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

    Learn more

    Trusted by global industry leaders

    Deutsch logo

    One of the biggest challenges we face is the need to get smart on a business or category real quick.

    We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

    We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

    Jeff White, Business Development Director, Deutsch
    Tenth Wave logo

    Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

    When carrying out background research, I find Mintel an excellent starting point.

    The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

    Ben Zeidler, Director - Research and Analytics, Tenth Wave
    Mediacom logo

    Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

    It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

    Pauline Robson, Managing Partner, Mediacom
    VocaLink logo

    We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

    As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

    We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

     

    Andrew Neeson, Market Intelligence Manager, VocaLink
    Bauer Media Group logo

    We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

    They’re an innovative company, with a client-focused team that always delivers.

    Abby Carvosso, Group Managing Director, Bauer Media Group

    Next Starts Here

    Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

    Learn more