2022
0
India Fabric Care Market Report 2022
2023-02-07T14:47:57+00:00
REPAFD2E845_0773_4FA2_9715_BBCF7F443435
2195
160279
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Report
en_GB
Grow the category by enhancing usage of liquid detergents, premiumise the segment via fabric maintenance claims and innovate on formats for the evolved consumers.Tanya Rajani, Beauty & Personal Care…

India Fabric Care Market Report 2022

£ 2,195 (Excl.Tax)

Description

Grow the category by enhancing usage of liquid detergents, premiumise the segment via fabric maintenance claims and innovate on formats for the evolved consumers.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Key issues covered in this report
    • Graph 1: % of fabric care launches by format type, 2018-22
    • Mintel predicts
  2. key trends

    • India's fabric care category is positioned for high growth
    • Graph 2: fabric care, retail market segmentation by value (bn INR), 2019-21
    • Graph 3: retail market value in bn INR, 2021-25
    • Graph 4: % of fabric care launches by format type, 2018-22
    • The premiumisation of fabric care
    • Innovations pep up the fabric care category
  3. consumer insights

    • Mothers are fixated on traditional laundry methods
    • Graph 5: % of consumers who have bought laundry detergent in the last 12 months, 2022
    • Graph 6: % of consumers who partially/fully do their own/household laundry, 2022
    • Graph 7: method of washing clothing or fabric in the last 12 months by mothers of child(ren) in the household, 2022
    • Graph 8: features associated with different laundry detergent formats by mothers with child(ren) in the household, 2022
    • Growing demand for quality fabric care
    • Graph 9: factors considered when purchasing laundry detergents in the last 12 months, 2022
    • Graph 10: consumer agreement towards fabric care statements, 2022
    • Graph 11: consumer agreement towards fabric care statements, 2022
    • Consumers are interested in trying new laundry products
    • Graph 12: % of consumers who are aware of laundry pods, 2022
    • Graph 13: consumer agreement towards fabric care statements, 2022
    • Graph 14: consumer agreement towards fabric care statements, 2022
    • Graph 15: factors considered when purchasing laundry detergents in the last 12 months, 2022
  4. market applications

    • Nudge mothers towards modern laundry methods
    • Trade up by focusing on fabric care and maintenance
    • Trigger usage of newer formats
  5. appendix

    About the report

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