2023
0
India Fabric Care Market Report 2023
2024-02-07T02:01:25+00:00
REPE8FCB19F_2077_4298_9AF2_A0049477AF42
2195
170253
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/laundry-fabric-care"}]
Report
en_GB
Offer superior stain removal in convenient formats. Promote gentleness claims for clothing protection and boost fabric softener use by highlighting its functionality.Twinkle Behl, Research Analyst – Beauty and Personal…

India Fabric Care Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Offer superior stain removal in convenient formats. Promote gentleness claims for clothing protection and boost fabric softener use by highlighting its functionality.

Twinkle Behl, Research Analyst – Beauty and Personal Care, India

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: fabric care product launches, 2018-23
  2. Key trends and market factors

    • Graph 2: fabric care product launches, 2018-23
    • Stain removal remains fundamental
    • Graph 3: fabric care launches with 'stain' as a full text search, 2013-23
    • Graph 4: fabric care launches with 'stain' as a full text search, 2013-23
    • The safety narrative is expanding to fabric care
    • Graph 5: factors driving consumer behaviour around rights, 2021-22
    • Explore the potential of fabric softener
    • Graph 6: fabric care product launches, by sub-category, 2018-23
  3. What consumers want and why

    • Graph 7: laundry method adopted in households, 2023
    • Graph 8: use of laundry detergents in the past six months, 2023
    • Graph 9: frustrations when doing laundry, 2023
    • Promote the adoption of stain-removing fabric care solutions beyond powder detergent
    • Graph 10: metro consumers' use of powder and liquid detergent in the household, 2023
    • Graph 11: attitude towards soaking clothes in water for effective stain removal, 2023
    • Graph 12: willingness to pay more for laundry detergents that are convenient to use, 2023
    • Graph 13: willingness to pay more laundry detergents with instant stain removal claims, 2023
    • Graph 14: attitudes towards on-the-go fabric care products, 2023
    • Graph 15: spot/stain removal fabric care launches, with on-the-go claims, 2018-23
    • Metro consumers desire clothing protection
    • Graph 16: top five laundry frustrations of metro consumers, 2023
    • Graph 17: willingness to pay more for laundry detergents that offer gentle-on-clothes claims, 2023
    • Graph 18: willingness to pay more for laundry detergents that are free from harmful chemicals, 2023
    • Graph 19: willingness to pay more for laundry detergents that offer multifunctional benefits, 2023
    • Graph 20: fabric care launches with allergy-tested claims, 2018-23
    • Increase the use of fabric softeners by offering functional benefits
    • Graph 21: frustrations when doing laundry, 2023
    • Graph 22: use of fabric softeners and stiffeners, 2023
    • Graph 23: attitude towards information on fabric softeners and stiffeners, 2023
    • Graph 24: fabric softener and conditioner launches by anti-wrinkle* claims, 2018-23
    • Graph 25: frustrations of clothes fading when doing laundry, 2023
    • Graph 26: willingness to pay more for long-lasting fragrance, 2023
    • Graph 27: odour-neutralising claims in fabric softener and conditioner launches, 2018-23
  4. Appendix

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    India Consumer 2024 Sample Cover

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