2022
0
Thailand Fabric Care Market Report 2022
2023-02-07T15:00:27+00:00
REP75519D8F_A0CA_4472_AEA0_347C37E26C88
2195
160312
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/laundry-fabric-care"}]
Report
en_GB
Navigate fabric care post-pandemic by sustaining antibacterial momentum, leveraging cross-category fragrance trends and adding value to prevent category decline.Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Fabric Care Market Report 2022

£ 2,195 (Excl.Tax)

Description

Navigate fabric care post-pandemic by sustaining antibacterial momentum, leveraging cross-category fragrance trends and adding value to prevent category decline.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: environmentally friendly, ease-of-use, and economy claims on fabric care launches, 2017-22
    • Graph 2: appealing claims for Low Price Seekers, 2022
    • Mintel predicts
  2. key trends

    • Key trends
    • Graph 3: fabric care launches, by sub-category, 2017-22
    • Graph 4: odour-neutralising and antibacterial claims in fabric care launches, 2017-22
    • Graph 5: environmentally friendly, ease-of-use and economy claims in fabric care launches, 2017-22
    • Graph 6: top five fragrances in fabric care, 2017-22
  3. Global trends and how they are playing out in thailand

    • consumer insights

      • Fabric hygiene intensifies in families with children
      • Graph 7: laundry activity compared to prior to COVID-19 outbreak, 2022
      • Graph 8: machine wash laundry activities performed by consumers who live with partner and children, 2022
      • Graph 9: detergent selection criteria, 2022
      • Graph 10: detergent selection criteria, any rank, by consumers who live with partner and children, 2022
      • Beauty receptivity opens room for new fragrances
      • Graph 11: fabric softener selection criteria, 2022
      • Graph 12: willingness to pay more for fabric care products with skincare functions, 2022
      • Graph 13: consumers regularly feeling burnout, by age group, 2021
      • Graph 14: age group profiles, by willingness to pay more for fabric care with a scent inspired by dessert, and the Escapism segment, 2022
      • Seeking cost-saving solutions from laundry
      • Graph 15: appealing claims, by Low Price Seekers, 2022
    • Market applications

      • Retain detergent growth with families with children
      • Leverage beauty propositions with targets' lifestyles
      • Add value to fabric care with convenience and sustainability

    About the report

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    Thai Consumer Sample Report Cover

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