2023
0
Thailand Fabric Care Market Report 2023
2024-03-08T12:01:25+00:00
REPFFC97E68_6537_4DD0_BF8E_B87471280374
2995
171358
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/laundry-fabric-care"}]
Report
en_GB
Expand the focus beyond fragranced softener to innovate skin-friendly formulations and offer cleanliness through new spot remover formats. Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Fabric Care Market Report 2023

$ 2,995 (Excl.Tax)

Report Summary

Expand the focus beyond fragranced softener to innovate skin-friendly formulations and offer cleanliness through new spot remover formats.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Graph 1: launches in fabric care with perfume claims, by sub-category, 2019-23
    • Graph 2: interest in using fabric fragrance spray, 2023
    • Graph 3: behaviours in fabric care, 2023
    • Graph 4: bleach/stain remover usage, 2023
    • Key issues covered in this Report
  2. key trends

    • The need for sensitive-skin-safe fabric care is not limited to kids
    • Graph 5: launches in fabric care with sensitive-skin claims, 2019-23
    • Graph 6: number of launches in fabric care with sensitive skin claims, 2019-23
    • Graph 7: number of launches in kids' fabric care with sensitive skin claims, 2019-23
    • Graph 8: SBS product launches, by claim, 2019-22
    • Graph 9: bodycare launches (including hand- and footcare), by claim, 2019-22
    • Graph 10: launches in fabric care – product-tested and free-from claims, 2019-23
    • Scent is still the key driver of the category
    • Graph 11: fabric softener selection criteria, by rank, 2022
    • Graph 12: launches in fabric care with perfume claims, by sub-category, 2019-23
    • Stain removal is essential for fabric care, but adoption is limited
    • Graph 13: launches in fabric care containing stain-related claims, 2023
    • Graph 14: launches in fabric care products with claims regarding stains, by sub-category, 2019-23
    • Graph 15: fabric stain/spot remover and bleach/fabric brightener launches, by dispenser type, 2019-23
  3. what consumers want and why

    • Expand fabric fragrance offerings beyond softener
    • Graph 16: fabric softener usage, 2023
    • Graph 17: fabric fragrance spray interest, 2023
    • Graph 18: fabric straightening spray interest, 2023
    • Adults with sensitive skin look for gentle fabric care
    • Graph 19: body skin issues, 2023
    • Graph 20: skin sensitivity level, 2023
    • Graph 21: consumers who pay attention to ingredients in fabric care products, 2023
    • Graph 22: behaviour regarding air pollution in fabric care, 2023
    • Focus on stain removal
    • Graph 23: laundry issues experienced, 2023
    • Graph 24: top three claims considered when buying pre-wash soaking products for laundry – professional spots/stain removal, 2023
    • Graph 25: bleach/stain remover use, by washing method, 2023
    • Graph 26: consideration factor for spot/stain removal products, 2023
    • Graph 27: interest in spot/stain remover in fabric care, 2023
    • Graph 28: interest in fabric stain remover products, 2023
  4. Appendix

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