2020
0
India Fabric Care Market Report 2020
2021-02-10T12:02:23+00:00
REP698F055C_5C33_49B6_B484_956D161BB8B0
2195
134112
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/laundry-fabric-care"}]
Report
en_GB
Drive stronger category growth by highlighting fabric hygiene during the pandemic and exploring premium angles beyond fragrance. Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst…

India Fabric Care Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Drive stronger category growth by highlighting fabric hygiene during the pandemic and exploring premium angles beyond fragrance.

Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: worry about the risk of being exposed to COVID-19, March-September 2020
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Graph 2: fabric care market size, 2013-22
    • Graph 3: fabric care launches by sub-category, Sep 2017-Aug 2020
    • Graph 4: top 10 claims in automatic detergent, Sep 2017-Aug 2020
    • Graph 5: top 10 claims in fabric softener, Sep 2017-Aug 2020
  3. key drivers

    • Graph 6: worry about the risk of being exposed to COVID-19, March-September 2020
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • Consumer insights

      • Non-linear laundry in the family
      • Graph 7: person mainly responsible for laundry, August 2020
      • Graph 8: laundry tensions, August 2020
      • Graph 9: repertoire analysis of laundry steps performed in machine wash, August 2020
      • Graph 10: machine wash laundry steps taken, August 2020
      • Graph 11: laundry frequency, August 2020
      • Enhance cleaning with antibacterial detergent
      • Graph 12: detergent purchasing criteria, August 2020
      • Graph 13: laundry tensions and antibacterial purchase criteria, August 2020
      • Fragrance has mainstreamed within fabric softener
      • Graph 14: fabric softener purchasing criteria, August 2020
    • market applications

      • Simplify complex family laundry with all-in-one benefits
      • Graph 15: fabric care launches with an "all in one" claim*, Sep 2017-Aug 2020
      • Graph 16: top three convenience claims in fabric care, Sep 2017-Aug 2020
      • Unlock fabric wash potential in the 'next normal'
      • Stay competitive in premium fabric softener
      • Graph 17: unisex fragrance launches, 2015-19
      • Graph 18: mood-enhancing claims* in beauty and personal care launches, 2017-19
      • Who's innovating
      • Global innovations
    • boardroom checklist

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