2022
0
Thailand Face Masks Market Report 2022
2022-07-18T13:03:50+01:00
REP000564E4_80BA_498F_BA54_4A465802FBCD
2195
153346
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Report
en_GB
Propel the face mask popularity momentum by expanding sheet mask usage occasions, boosting its wellness role and catering to the next normal.Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Face Masks Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Propel the face mask popularity momentum by expanding sheet mask usage occasions, boosting its wellness role and catering to the next normal.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: top 10 launches in face masks by formats and texture, 2017-22
    • What consumers want and why
    • Graph 2: face mask formats used more in the past six months, 2022
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. KEY TRENDS

    • Graph 3: launches in face masks*, 2017-22
    • Graph 4: launches in face masks*, 2009-22
    • Graph 5: top 10 launches in face masks by formats and textures, 2017-22
    • Graph 6: top 10 launches in face masks by beauty-enhancing claims, 2017-22
  3. KEY DRIVERS

    • Graph 7: consumer anxieties, 2022*
    • Graph 8: financial situation compared to one year ago, 2022*
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • Consumer insight

      • Sheet masks win in convenience
      • Graph 9: face mask usage behaviours, 2022
      • Graph 10: face mask usage behaviours, 2022
      • Face masks become a self-care tool
      • Graph 11: consumers who strongly agree that 'using face masks is an affordable way to pamper myself', by age group, 2022
      • Graph 12: consumer agreement that face masks' high efficacy can replace their entire skincare regime, 2022
      • Graph 13: consumer agreement that face masks with relaxing scents would be appealing, 2022
      • Intensive skin restoration for trouble skin*
      • Graph 14: face masks formats used more in the past six months, 2022
      • Graph 15: benefits of interest in face masks, 2022
      • Graph 16: face mask features of interest, 2022
    • MARKET APPLICATIONS

      • Sustain sheet masks with elevated convenience
      • Position masks as a permissibly indulgent treat
      • Focus on fixing skin problems
      • Who's innovating
      • Global innovation

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