2020
0
Thailand Facial Care Market Report 2020
2021-02-12T10:19:01+00:00
REP46A226E4_54E8_4E9E_9AD5_EFBD75A4FB19
2195
134294
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Report
en_GB
The key to rebounding the Thai facial care market is a mix of outsourcing Korean innovation and localising it with accessibility. Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst…

Thailand Facial Care Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

The key to rebounding the Thai facial care market is a mix of outsourcing Korean innovation and localising it with accessibility.

Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • [Graph] Thailand: face/neck care and facial cleanser launches, by location of manufacturer, Jul 2017-Jun 2020
    • What consumers want and why
    • [Graph] Thailand: “I can remove all dirt/makeup traces completely using my current skincare routine”, by cleansing products used, Apr 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • [Graph] Thailand: face/neck care market size (in million US$), 2013-24
    • [Graph] APAC: top 10 face/neck care and facial cleanser markets, Jul 2017-Jun 2020
    • [Graph] Thailand: top 5 face/neck care and facial cleanser by location of manufacturer, Jul 2017-Jun 2020
    • [Graph] Thailand: top five face/neck care and facial cleanser, by package type, Jul 2017-Jun 2020
    • [Graph] Thailand: face/neck care launches, Jul 2017-Jun 2020
    • [Graph] Thailand: face/neck care versus face cleanser launches, Jul 2017-Jun 2020
    • [Graph] Thailand: top 10 face/neck care launches, by texture, Jul 2017-Jul 2020
    • [Graph] Thailand: top 10 face/neck care textures with cleansing claim, Jul 2017-Jun 2020
  3. key drivers

  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • [Graph] APAC: “I have added a new step to my facial skincare routine in the past three months”, Dec 2019
  5. Consumer insight

    • Value of sachets
    • [Graph] Thailand: “Skincare products in sachets are more innovative than other packaging formats”, Apr 2020
    • [Graph] Thailand: facial care (excluding facial wash and makeup remover) package currently used, Apr 2020
    • [Graph] Thailand: facial care (excluding facial wash and makeup remover) package currently used by shopping channels, facial skincare purchased in the past 12 months, Apr 2020
    • [Graph] Thailand: “Skincare in sachets are better value-for-money than other formats”, Apr 2020
    • [Graph] Thailand: “Cost savings would encourage me to switch to a bigger skincare pack size”, Apr 2020
    • [Graph] Thailand: facial skincare sachet users, by selected demographics, Apr 2020
    • [Graph] Thailand: facial skincare products currently used in the morning, Apr 2020
    • Facial skincare routine
    • [Graph] Thailand: facial skincare products currently used, Apr 2020
    • [Graph] Thailand: facial skincare products currently used by men, Apr 2020
    • [Graph] Thailand: facial skincare products currently used by women, Apr 2020
    • [Graph] Thailand: skin conditions experienced in the last 12 months by women, Aug 2019
    • [Graph] Thailand: % of facial skincare products repetitively used from the morning to evening, Apr 2020
    • [Graph] Thailand: number of facial skincare steps taken, Apr 2020
    • [Graph] Thailand: facial products currently used, by age, Apr 2020
    • [Graph] Thailand: facial skincare products currently used, Apr 2020
    • Facial cleansing
    • [Graph] Thailand: “I can remove all dirt/makeup traces completely using my current skincare routine”, by cleansing products used, Apr 2020
    • [Graph] Thailand: types of makeup remover currently used, Apr 2020
    • [Graph] Thailand: types of makeup remover currently used, Apr 2020
  6. market applications

    • 1. Solidify skincare routine
    • 2. Reinforce multiple steps cleansing
    • 3. Accelerate skincare penetration with sachets
    • Who’s innovating
    • Global innovations
  7. boardroom checklist

About the report

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