2024
0
Thailand Facial Cleanser Market Report 2024
2024-03-11T10:01:54+00:00
REP8EB07583_66A0_4424_918A_1539663DC239
2195
171376
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Report
en_GB
Expand the reach of makeup removers by introducing a pre-wash step. Integrate wellness elements and develop gentle formulations with sensory-enhancing features.Chayapat Ratchatawipasanan, Principal Analyst…

Thailand Facial Cleanser Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Expand the reach of makeup removers by introducing a pre-wash step. Integrate wellness elements and develop gentle formulations with sensory-enhancing features.

Chayapat Ratchatawipasanan, Principal Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: top facial cleanser launches carrying claims related to relaxation and mood benefits, by format and texture, 2021-24
    • Graph 2: facial cleansing product usage in the past three months among colour cosmetic and facial sunscreen users, 2023
    • Graph 3: facial cleanser product features willing to pay more for, by interest in fragrance features, 2023
    • Graph 4: consumers who strongly agree with select statements, by skin sensitivity and attitudes towards facial cleansers, 2023
  2. key trends and market factors

    • Increasing focus on cleansing steps for improved skin
    • Graph 5: top ten beauty and skincare claims in makeup remover launches, 2019-24
    • Skincare taking a new role in promoting emotional wellbeing
    • Graph 6: penetration of claims related to relaxation and mood-lifting benefits in BPC launches, by sub-category, 2019-24
    • Graph 7: top facial care launches by product format and texture, 2019-24
    • Graph 8: top facial cleanser launches by format and texture, 2019-24
    • Graph 9: top facial cleanser launches carrying claims related to relaxation and mood benefits, by format and texture, 2021-24
    • Graph 10: top facial cleanser launches, by fragrance component group, APAC vs Thailand, 2021-24
    • Rising necessity to shield and care for sensitive skin
    • Graph 11: top 10 claims in facial cleanser launches, excluding cleansing claim, 2019-24
    • Graph 12: packaging and dispenser type of facial cleanser launches, 2019-24
  3. what consumers want and why

    • Reposition makeup remover as a pre-wash to increase penetration
    • Graph 13: facial cleansing product usage in the past three months among colour cosmetic and facial sunscreen users, 2023
    • Graph 14: usage of beauty products in the past three months, by attitudes towards beauty and makeup remover usage, 2023
    • Graph 15: changes in the usage of facial scrub in the last six months, by attitudes towards beauty and makeup remover usage, 2023
    • Graph 16: usage of makeup products in the past three months, by attitudes towards beauty and makeup remover usage, 2023
    • Graph 17: consumers who strongly agree with select statements, by attitudes towards beauty and makeup remover usage, 2023
    • Upgrade facial cleanser with wellness elements, delivering through sensory benefits
    • Graph 18: consumers who strongly agree with select attitude statement, 2023
    • Graph 19: facial cleanser product features willing to pay more for, by interest in fragrance features, 2023
    • Premiumise facial cleansers with gentle yet deep-cleansing formula
    • Graph 20: consumers who strongly agree with select statement, by facial skin conditions, 2023
    • Graph 21: consumers who strongly agree with select statements, by skin sensitivity and attitudes towards facial cleansers, 2023
    • Graph 22: features considered as the most important factors when purchasing facial cleanser products, by skin sensitivity and attitudes towards facial cleansers, 2023
    • Graph 23: dermacosmetic skincare usage, by Gentle Cleansing Seekers, 2023
    • Graph 24: facial cleanser product features willing to pay more for, by skin sensitivity and attitudes towards facial cleansers, 2023
  4. appendix

    About the report

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