2023
0
China Facial Masks Market Report 2023
2023-05-06T04:02:13+01:00
OX1155939
3695
163111
[{"name":"Facial Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare\/facial-care"}]
Report
en_GB
“To trigger trials for facial masks, brands need to deliver a good story around the skin sensation of their products, either by leveraging product texture and sheet materials or by…

China Facial Masks Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“To trigger trials for facial masks, brands need to deliver a good story around the skin sensation of their products, either by leveraging product texture and sheet materials or by developing innovative product formats. Moreover, sensitive skin consumers demonstrate great potential in the facial mask category. Brands must consider their needs and build a professional and premium image to stay competitive.”
– Jane Chai, Senior Research Analyst

This Report looks at the following areas:

  • Market overview and competitive landscape of China’s facial mask market
  • Usage trend of different formats of facial masks
  • Consumer preference for facial mask brands, ingredients and sheet materials
  • Features that help facial masks trigger trials
  • Consumers’ willingness to spend on facial masks
  • Consumers’ attitudes towards the purchase and usage of facial masks

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • The market
              • Market slump in 2022
                • Figure 1: Best- and worst-case forecast of retail value of facial masks market, China, 2017-27
              • Companies and brands
                • Figure 2: Leading manufacturers’ share in value sales of facial masks market, China, 2021-22
              • The consumer
                • General usage kept stable compared to 2022
                  • Figure 3: Usage change – ‘Any used’, 2023
                • Facial mask brands and speciality skincare brands are mainstream
                  • Figure 4: Brand choices, 2023
                • Hyaluronic acid and collagen are most used ingredients in facial masks
                  • Figure 5: Ingredients used, 2023
                • Silk is the most preferred sheet material
                  • Figure 6: Preferred materials of sheet, 2023
                • Good skin sensation helps facial masks trigger trials
                  • Figure 7: Interested features, 2023
                • Consumers’ spending sentiment for facial masks is still resilient after the pandemic
                  • Figure 8: Attitudes towards facial masks, 2023
                • What we think
                • Issues and Insights

                  • Create a good skin sensation to boost user experience
                    • Figure 9: MedRepair Soothing and Moisturising Masque, China, 2022
                    • Figure 10: Trauer Bioactive Collagen Moisturising Applying Mask, China, 2023
                    • Figure 11: Biohyalux HA Anti-ageing Lightening Fermentation Mask, China, 2022
                  • Cater to sensitive skin consumers’ needs for facial masks
                    • Figure 12: Winona Anti-acne Clear Mask, China, 2022
                    • Figure 13: Examples of knowledge sharing posts, China, 2023
                • Market Size and Forecast

                  • 2022 was a hard year
                    • Figure 14: Best- and worst-case forecast of retail value of facial masks market, China, 2017-27
                • Market Factors

                  • Continuous impacts from COVID-19
                    • Consumers expect both functional and emotional benefits from facial masks
                      • The rise of domestic brands in facial mask market
                        • Technology advancement in sheet materials
                          • Figure 15: Example of innovative sheet materials, China, 2022
                      • Market Share

                        • L’Oréal showed steady play under pressure
                          • Figure 16: Leading manufacturers’ share in value sales of facial masks market, China, 2021-22
                        • Bloomage actively gained market share
                        • Marketing Activities

                          • Introducing usage instructions for different occasions and skin types
                            • Figure 17: Example of usage instructions for different occasions, China, 2022
                            • Figure 18: Example of usage instructions for different skin types, China, 2022
                          • Co-marketing with O2O platforms
                            • Figure 19: Chando’s Facial Mask Festival, China, 2023
                          • Cooperating with trendy activities to reach specific social circles
                            • Figure 20: Examples of promotional activities to reach specific consumer cohorts, China, 2022-23
                        • New Product Trends

                          • Clean beauty claims rise quickly
                            • Figure 21: Top 10 growing claims in new facial mask launches, China, 2021-22
                            • Figure 22: Examples of new product launches with clean beauty claims, China, 2022
                          • ‘For sensitive skin’ becomes important for facial masks
                            • Figure 23: Example of new facial skincare launch for sensitive skin, China, 2023
                          • Create enriched skin sensations
                            • Figure 24: One Leaf Pro-Xylane Carnosine Elastic Mask and Blue Copper Peptide Soothing Mask, China, 2022
                          • Innovate on product formats to improve skincare effectiveness
                            • Figure 25: ZMC Collagen Firming Anti-Wrinkle Facial Mask, China, 2022
                        • Usage Change

                          • General penetration remains stable
                            • Figure 26: Usage change – ‘Any used’, 2022 vs 2023
                          • Women made various attempts; men focused on sheet masks
                            • Figure 27: Usage change, 2023
                            • Figure 28: Usage change – ‘Used more’, female, 2022 vs 2023
                            • Figure 29: Usage change – ‘Used more’, male, 2022 vs 2023
                          • Affluent consumers are interested in rinse-off and multi-step masks
                            • Figure 30: Usage change – ‘Used more’, by monthly personal income, 2023
                        • Brand Choices

                          • Speciality skincare brands on a par with brands focusing on facial masks
                            • Figure 31: Brand choices, 2023
                            • Figure 32: Brand choices, by brand choices, 2023
                          • Affluent consumers prioritise facial masks from speciality skincare brands
                            • Figure 33: Brand choices, by monthly personal income, 2023
                          • Sensitive skin consumers trust professional and prestige brands
                            • Figure 34: Brand choices, by skin sensitivity, 2023
                        • Ingredients Used

                          • Hyaluronic acid and collagen are widely used
                            • Figure 35: Ingredients used, 2023
                          • Women pay more attention to whitening and repairing ingredients
                            • Figure 36: Ingredients used, by gender, 2023
                          • 18-24s show strong need for whitening facial masks
                            • Figure 37: Ingredients used, by age, 2023
                          • Sensitive skin users more active in trying various ingredients
                            • Figure 38: Ingredients used, by skin sensitivity, 2023
                          • Combination skin consumers are happy to try various ingredients
                            • Figure 39: Ingredients used, by skin type, 2023
                        • Preferred Materials of Sheet

                          • Silk is the most preferred sheet material
                            • Figure 40: Preferred materials of sheet, 2023
                          • Affluent consumers pay more attention to skin-friendly sheet materials
                            • Figure 41: Preferred materials of sheet, by monthly personal income, 2023
                        • Interested Features

                          • Good skin sensation is the most attractive feature
                            • Figure 42: Interested features, 2023
                          • DIY facial masks can help reach more potential users
                            • Figure 43: Turf analysis of interested features, 2023
                          • Innovative texture attracts affluent consumers
                            • Figure 44: Interested features, by monthly personal income, 2023
                        • Attitudes towards Facial Masks

                          • Consumers require advanced skincare benefits and scientific guidance
                            • Figure 45: Attitudes towards the usage of facial masks, total and by selected demographics, 2023
                            • Figure 46: Attitudes towards the usage of facial masks, 2023
                          • Consumers are willing to spend on facial masks
                            • Figure 47: Attitudes towards the spending on facial masks, 2023
                            • Figure 48: Attitudes towards facial masks, 2023
                          • New purchase channels for facial masks
                            • Figure 49: Attitudes towards the purchase channels of facial masks, total and by city tier, 2023
                        • Beauty Personas

                          • Who are they?
                            • Beauty Mavens try diverse variety of facial masks; Enthusiastic Experimenters prefer sheet masks
                              • Figure 50: Usage change – ‘Used more’, by beauty persona, 2023
                            • Speciality skincare brands are prioritised by Beauty Mavens and Holistic Wellbeing Followers
                              • Figure 51: Brand choices, by beauty persona, 2023
                          • Appendix – Market Size and Forecast

                              • Figure 52: Market value of facial masks, China, 2017-27
                          • Appendix – Methodology and Abbreviations

                            • Consumer research methodology
                              • Abbreviations

                              About the report

                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                              Market

                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                              Consumer

                              Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                              Brand/Company

                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                              Data

                              Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                              *databooks not available with UK B2B Industry reports.

                              Below is a sample report, understand what you are buying.

                              Click to show report
                              2024 Sample Consumer Cover

                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                              Trusted by companies. Big and small.

                              Want to speak to us directly?

                              Contact us with your enquiry and our expert global team can help.

                              Get in touch