2021
0
China Fast Fashion Market Report 2021
2021-05-29T04:17:03+01:00
OX1049577
3695
139045
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"}]
Report
en_GB
“Fast fashion has become a way of life. Consumers not only widely accept it in their daily lives, but are also willing to wear it for important occasions. This rising…

China Fast Fashion Market Report 2021

£ 3,695 (Excl.Tax)

Description

“Fast fashion has become a way of life. Consumers not only widely accept it in their daily lives, but are also willing to wear it for important occasions. This rising support gives fast fashion confidence to expand both in categories and wearing scenarios. Home living may be the next opportunity for fast fashion. Meanwhile, fast fashion brands can also try to create their own classics, adopting minimalism or Chinese traditionalism, rather than rely on rapid updates, to increase consumers’ attachment to brands.”

– Jocelyn Dong, Research Analyst

This report will look at the folowing areas:

  • Frequency of shopping fast fashion products
  • Consumers’ preferences towards fast fashion brands
  • Key factors for buying fast fashion products
  • Consumers’ attitudes towards fast fashion
  • Preferred scenarios for wearing fast fashion products

 

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this report
    • Covered in this report
    • Excluded
  2. Executive Summary

    • The market
    • Slowing market growth but promising digitalization
      • Figure 1: Retail sales of fast fashion market, 2016 – 2020 est
    • Companies and brands
    • International brands are leading
    • Expanding product lines
    • Powered by technology
    • The consumer
    • Steady, persistent purchases
      • Figure 2: Shopping behaviour and frequency for fast fashion products, February 2021
    • Japanese brands are more popular
      • Figure 3: Purchased fast fashion brands, February 2021
    • Extremely cost-effective
      • Figure 4: Factors for buying fast fashion products, February 2021
    • Stylish design helps fast fashion
      • Figure 5: Selected attitudes towards fast fashion, by age, February 2021
    • Fast fashion widely accepted
      • Figure 6: Wearing scenarios of fast fashion products, February 2021
    • Promising future with potential risk
      • Figure 7: Selected attitudes towards fast fashion, February 2021
    • What we think
  3. Issues and Insights

    • Fast fashion as a lifestyle
    • The facts
    • The implications
      • Figure 8: Lifestyle store by Heilan Home
    • Attraction of slow fashion
    • The facts
    • The implications
    • Domestic brands can take advantage
    • The facts
    • The implications
      • Figure 9: Li-Ning’s store in Beijing APM, February 2021
  4. The Market – What You Need to Know

    • Fast fashion grows with consumption power
    • Local culture enhances brands’ identities
  5. Market Size

    • Steady growth of fast fashion
      • Figure 10: Retail sales of fast fashion market, 2016 – 2020 est
  6. Market Factors

    • Increasing consumption power
    • Shopping guide culture
    • Rising China chic
    • Booming e-commerce
    • Boycott of Western fast fashion brands
  7. Key Players – What You Need to Know

    • Power through digitalization
    • Promoting lifestyle
  8. Key Player’s Performance

    • Uniqlo
    • MUJI
    • Zara
    • Semir
  9. Competitive Strategies

    • Quick digitalization for delivering products
      • Figure 11: Uniqlo’s delivery service in WeChat mini program, January 2020
    • Embrace live streaming
      • Figure 12: Zara Live, January 2020
    • Expanding in lower tier cities
      • Figure 13: Semir store in Xiamen, February 2021
    • Target consumers with kids
      • Figure 14: MUJI BOOKS, February 2021
      • Figure 15: MUJI’s children’s clothing area, February 2021
  10. Who’s Innovating?

    • Moving into home living
      • Figure 16: Zara Home, March 2021
    • Promoting minimalist style
      • Figure 17: MUJI’s jute tote bag, March 2021
    • Enticing consumers with high tech materials
      • Figure 18: Uniqlo’s AIRism, February 2021
  11. The Consumer – What You Need to Know

    • Brands seek their own footholds
    • Fast fashion permeates every aspect of life
    • Slow fashion rises up
  12. Purchased Fast Fashion Products

    • The shopping boom fades
      • Figure 19: Shopping behaviour and frequency for fast fashion products, February 2021
    • Sportswear in fast fashion
      • Figure 20: Shopping behaviour and frequency for fast fashion sportswear products, by gender, February 2021
      • Figure 21: Shopping behaviour and frequency for fast fashion sportswear products, by age, February 2021
    • Opportunity among high earners
      • Figure 22: Purchase frequency of selected fast fashion products in the last 12 months, by monthly personal income, February 2021
  13. Purchased Fast Fashion Brands

    • Leading brands dominate market
      • Figure 23: Purchased fast fashion brands, February 2021
    • Asian brands favoured by younger Chinese
      • Figure 24: Purchased fast fashion brands, by generation, February 2021
    • Small gap in wearing scenarios between international and domestic brands
      • Figure 25: Scenarios of wearing fast fashion product, by brands type, February 2021
    • Focus on lower tier cities
      • Figure 26: Purchased fast fashion brands, by city tier, February 2021
  14. Factors for Buying Fast Fashion

    • Satisfied with the quality
      • Figure 27: Factors for buying fast fashion products, February 2021
    • Marketing to high earners with IP collaborations
      • Figure 28: Selected factors for buying fast fashion products, by monthly personal income, February 2021
      • Figure 29: Selected factors for buying fast fashion products, by monthly personal income, February 2021
    • Attract older consumers with innovative materials
      • Figure 30: Material innovation as factor for buying fast fashion products, by age, February 2021
  15. Preference for Fast Fashion

    • Exquisite life with attractive appearance
      • Figure 31: Attitudes towards whether fast fashion is exquisite, by age, February 2021
      • Figure 32: Attitudes towards fast fashion – quality vs appearance, by age, February 2021
    • Classic designs and sustainability also matter
      • Figure 33: Attitudes towards fast fashion – trendy style vs classic style, by age, February 2021
      • Figure 34: Attitudes towards fast fashion sustainability and environment friendliness, by age, February 2021
  16. Wearing Scenarios

    • Diversified wearing scenarios
      • Figure 35: Wearing scenarios of fast fashion products, February 2021
    • Favoured by younger demographics
      • Figure 36: Selected wearing scenarios of fast fashion products, by age, February 2021
    • Accepted for formal occasions
      • Figure 37: Selected wearing scenarios of fast fashion products, by monthly personal income, February 2021
      • Figure 38: Selected wearing scenarios of fast fashion products, by monthly personal income and city tier, February 2021
  17. Attitudes towards Fast Fashion

    • Powered by technology and China chic
      • Figure 39: Selected attitudes towards fast fashion, February 2021
    • Domestic brands have a shot
      • Figure 40: Selected attitudes towards fast fashion, by age, February 2021
    • Slow fashion on the rise
      • Figure 41: Selected attitudes towards fast fashion, by age, February 2021
    • Offline experience is essential
      • Figure 42: Attitudes towards fast fashion – offline stores can provide better experience than online, by city tier, February 2021
    • High tier consumers seek more options
      • Figure 43: Attitudes towards fast fashion – less willingness to buy after COVID-19 outbreak, by city tier, February 2021
      • Figure 44: Reason to buy less fast fashion, by different attitudes, February 2021
  18. Meet the Mintropolitans

    • Less picky about fast fashion
      • Figure 45: Attitudes towards whether fast fashion is exquisite, by consumer segmentation, February 2021
    • More reliant on social media
      • Figure 46: Attitudes towards referring to dressing styles on social media, by consumer segmentation, February 2021
    • More expectations for fast fashion products
      • Figure 47: Attitudes towards buying other fast fashion products, by consumer segmentation, February 2021
  19. Appendix – Market Size

      • Figure 48: Retail sales for fast fashion products, April 2021
  20. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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