2021
0
Thailand Festival Lifestyles Market Report 2021
2021-07-21T17:00:06+01:00
REPEF8E2D6F_27A6_4227_BA42_EF987798DA71
2195
140491
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Value deals, convenience and health benefits are required for celebratory moments. Experiences, technologies and appealing packaging are points of differentiation. Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand…

Thailand Festival Lifestyles Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Value deals, convenience and health benefits are required for celebratory moments. Experiences, technologies and appealing packaging are points of differentiation.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • [Graph] Thailand: agreed statement, by age group, 2021
    • What consumers want and why
    • [Graph] Thailand: qualities of products/services that impact purchasing decision for festive/special occasions, by age group, 2021
    • [Graph] Thailand: associated product categories of spending for each occasion, 2021
    • [Graph] Thailand: purchasing channel for products for festive/special occasions, 2021
    • Opportunities
    • Mintel predicts
  2. key trends

    • Functionality comes with creativity
    • Less extravagant, more sustainable
    • Self-gifting for health reasons
  3. consumer insights

    • Overall picture of spending on festive/special occasions
    • [Graph] Thailand: agreed statement, by age group, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by age group, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by household income, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by age group, 2021
    • Purchasing channels of products for festive/special occasions
    • [Graph] Thailand: purchasing channel for products for festive/special occasions, by special occasion, 2021
    • [Graph] Thailand: purchasing channel for products for festive/special occasions, 2021
    • [Graph] Thailand: purchasing channel for products for festive/special occasions, by age group, 2021
    • Festive/special spending occasion deep dive
    • [Graph] Thailand: associated product categories of spending for festive seasons, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by age group, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by age group, 2021
    • [Graph] Thailand: associated product categories of spending for festive seasons, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by gender and age group, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by gender and age group, 2021
    • [Graph] Thailand: associated product categories of spending for festive seasons, 2021
    • [Graph] Thailand: occasions consumers spend on the most, by gender and age group, 2021
    • Factors impacting spending on festive/special occasions
    • [Graph] Thailand: qualities of products/services that impact purchasing decision for festive/special occasions, by gender and age group, 2021
    • [Graph] Thailand: agreed statement, by age group, 2021
    • [Graph] Thailand: agreed statement, by age group, 2021
    • [Graph] Thailand: qualities of products/services that impact purchasing decision for festive/special occasions, by gender, age group and parental status, 2021
    • [Graph] Thailand: qualities of products/services that impact purchasing decision for festive/special occasions, by gender and age group, 2021
    • [Graph] Thailand: qualities of products/services that impact purchasing decision for festive/special occasions, by gender and age group, 2021
    • [Graph] Thailand: qualities of products/services that impact purchasing decision for festive/special occasions, by gender and age group, 2021
  4. MARKET APPLICATIONS

    • Start with value, health and convenience
    • Offer new experiences and technologies
    • Take packaging to the next level
  5. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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Thai Consumer Sample Report Cover

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