2023
0
Thailand Festival Lifestyles Market Report 2023
2023-03-16T10:01:27+00:00
REP6B1CC18D_22E0_4636_A638_44697263875F
2195
161541
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Let consumers indulge on holiday meals worry-free by adding healthy ingredients. Incorporate seasonal scents to evoke nostalgia and elevate celebratory moments.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand…

Thailand Festival Lifestyles Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Let consumers indulge on holiday meals worry-free by adding healthy ingredients. Incorporate seasonal scents to evoke nostalgia and elevate celebratory moments.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • High inflation puts pressure on holiday occasions
    • Rising demand for value: focus on playfulness, cost efficiency and convenience
    • Graph 1: how consumers have/will budget in the past and next three months, 2022
    • Graph 2: consumers who have shopped on festive/special occasions, 2022
    • Sustainability is trending during festivities
    • Graph 3: consumers who prefer using disposable utensils during celebrations, by generation, 2022
  3. WHAT CONSUMERS WANT AND WHY

    • Leverage the power of traditional holidays with food and togetherness
    • Graph 4: festive occasions during which consumers have spent the most in the past 12 months, 2022
    • Graph 5: festive occasions during which consumers have spent the most in the past 12 months, by generation, 2022
    • Graph 6: consumers who eat as a way to celebrate during festive occasions in the past 12 months, by generation, 2022
    • Inject on-site activities with holiday-inspired nostalgia
    • Graph 7: shopping locations during festive/special occasions, 2022
    • Graph 8: agreed statements on festive/special occasions celebration, by demographics, 2022
    • Graph 9: consumers who agreed that they enjoy things that remind them of their past*, 2019-22
    • Tap into convenience, promotions and new ways to celebrate
    • Graph 10: activities consumers do to celebrate during festive occasions in the past 12 months, by gender, 2022
    • Graph 11: consumers who shop on promotional days, by generation, 2022
    • Graph 12: consumers who agreed that they wait for discounts/offers during festive/special occasions, by generation, 2022
    • Graph 13: consumers who agree that shopping festivals make them spend more than necessary, by generation, 2022
    • Graph 14: festive occasions during which consumers have spent the most in the past 12 months, by generation, 2022
  4. APPENDIX

    About the report

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