2021
0
Thailand Financial Landscape Market Report 2021
2022-03-21T12:49:33+00:00
REP96787CC1_57A9_4947_B71E_687BACFECBC4
2195
149038
[{"name":"Financial Services","url":"https:\/\/store.mintel.com\/industries\/finance\/financial-services"}]
Report
en_GB
Thais are struggling financially due to the pandemic and lack of financial literacy. Young working adults need help saving, paying off debt and growing investments.Pongsanguan Jiradechakul, Consumer Lifestyles Senior…

Thailand Financial Landscape Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Thais are struggling financially due to the pandemic and lack of financial literacy. Young working adults need help saving, paying off debt and growing investments.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: financial comparison to a year ago, 2021
    • What consumers want and why
    • Graph 2: amount of debt, currently have vs satisfied with, by age group, 2021
    • Graph 3: agreement with select statements about financial knowledge and management, by age group, 2021
    • Graph 4: agreement with "I tend to use technologies to help me control my expenses", by age group, 2021
    • Opportunities
    • Mintel predicts
  2. key trends

    • Growing interest in investment planning
    • Debt becoming more commonplace
    • Graph 5: loans to households, 2021
    • Graph 6: consumers in debt, by monthly household income, 2021
    • Graph 7: consumers in debt, by age group, 2021
    • Greater wish to start a business
    • Graph 8: top concerns in the next six months, by age group, 2021
    • Graph 9: concerns about income instability in the next six months, by working status, 2021
    • Graph 10: consumers who prioritise spending on starting their own business, by age group, 2021
  3. consumer insights

    • The overall financial situation of Thais
    • Graph 11: agreement with select statements, by age group, 2021
    • Graph 12: consumers who have an emergency fund, by monthly household income, 2021
    • Thais' financial priorities
    • Graph 13: spending priority, by age group, 2021
    • Graph 14: spending priority, 2021
    • Graph 15: consumers who prioritise spending on starting their own business, by working status, 2021
    • Graph 16: consumers interested in investing in financial products, by age group, area and monthly household income, 2021
    • Graph 17: consumers interested in setting up educational funds for children, by age group, 2021
    • Graph 18: consumers interested in topping up retirement pension, by age group, 2021
    • Thais' current financial elements and satisfaction
    • Graph 19: financial elements currently have vs satisfied with, 2021
    • Graph 20: satisfaction with salary/income, by monthly household income, 2021
    • Graph 21: consumers who prioritise donating to a good cause, by monthly household income, 2021
    • Graph 22: debt status, by monthly household income, 2021
    • Graph 23: agreement with "Paying with credit cards offers more exciting promotions than using cash", by age group, 2021
    • Graph 24: monthly savings, by age group, 2021
    • Graph 25: life insurance coverage, by age group, 2021
    • Graph 26: healthcare coverage, by age group, 2021
    • Online channels to reach consumers
    • Graph 27: agreement with "Financial institutions should promote their products and activities through social media/apps", by age group, 2021
    • Graph 28: agreement with "It is safe to consult with bank staff on instant messaging platforms", by age group, 2021
    • Graph 29: agreement with "It is worth sharing my personal data with financial institutions in exchange for products that meet my needs", by age group, 2021
  4. market applications

    • Improve financial literacy at an early age
    • Help Thais save, spend and invest
    • Push digital financial literacy
  5. APPENDIX

    About the report

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    Thai Consumer Sample Report Cover

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