2023
0
Thailand Financial Wellness and Priorities Market Report 2023
2023-09-11T16:56:13+01:00
REP21F3032C_E24F_453D_B803_BAFCECC2DD35
2195
166476
[{"name":"Personal Finance","url":"https:\/\/store.mintel.com\/industries\/finance\/personal-finance"}]
Report
en_GB
Thais are delaying and cutting down spending to deal with inflation, but they still want to maintain their lifestyle and learn about money in a fun and easy way.Wilasinee…

Thailand Financial Wellness and Priorities Market Report 2023

£ 2,195 (Excl.Tax)

Description

Thais are delaying and cutting down spending to deal with inflation, but they still want to maintain their lifestyle and learn about money in a fun and easy way.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Heightened concerns of rising living costs
    • Graph 1: consumers' concerns over the next 6 months, 2023
    • Graph 2: financial impact on consumers over the last two months, 2023
    • Graph 3: current financial situation, 2023
    • Thailand's household debt ranks high
    • Graph 4: consumers who find it challenging to pay off different types of debts, by age range, 2023
    • Growing reliance on online platforms and closed circles for financial advice
    • Graph 5: source of which consumers get financial-related information from, 2023
  3. WHAT CONSUMERS WANT AND WHY

    • Changing spending habits
    • Graph 6: consumers' action when money is tight, 2023
    • Graph 7: consumers who mitigate cost by delaying/cancelling major purchases, by age group, 2023
    • Graph 8: how consumers mitigate costs, by generation, 2023
    • Graph 9: in-home cook sentiment, 2022
    • Graph 10: how consumers mitigate costs, by generation, 2023
    • Assist consumers in saving and spending more wisely
    • Graph 11: consumers whose financial priority is to self-indulge, by gender and age, 2023
    • Graph 12: consumers who agree that indulgent food/drink products should come in smaller sizes, 2022
    • Graph 13: key factors driving consumer behaviour around value, 2023*
    • Graph 14: consumers who agree that a loyalty programme that gives discounts on products is appealing, by area, 2023
    • Graph 15: consumers' sentiment towards inflation and whether they are willing to switch brands, 2023
    • Drive financial literacy
    • Graph 16: consumers who agreed that financial wellness has an impact on other aspects of health, by gender, 2023
    • Graph 17: consumers' financial confidence, 2023
    • Graph 18: consumers' financial confidence, by age group, 2023
  4. APPENDIX

    About the report

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    Thai Consumer Sample Report Cover

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