2024
0
China Food and Drink Gifting Market Report 2024
2024-03-05T10:02:23+00:00
REP2EB69078_A02C_444D_A52B_902641E14C82
3695
171217
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Food and drink gifts increasingly need to be 'good' both inside and out. Change can be seen in diverse cross-category combinations, innovation in craft and flavour, the use of sustainability…

China Food and Drink Gifting Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Food and drink gifts increasingly need to be 'good' both inside and out. Change can be seen in diverse cross-category combinations, innovation in craft and flavour, the use of sustainability concepts and fun, creative designs.

Gloria Gan, Senior Research Analyst, Lifestyle, China

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: festive food category choices – alcoholic drinks, 2021 vs 2023
    • Graph 2: festive food category choices – tea, 2021 vs 2023
    • Graph 3: gift box price acceptance, by age and gender, 2023
    • Graph 4: channels for purchasing gifts, 2022 vs 2023
    • Graph 5: shifts in attention to product features, 2023
    • Graph 6: gift packaging preferences, 2023
    • Graph 7: interest in cross-category gift box combinations, by gender, 2023
    • Graph 8: gifting awareness and etiquette, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 9: changes in spending compared to last month – consumer packaged goods, 2022-23
    • Graph 10: changes in priorities, 2020-23
    • Graph 11: mentions and engagement with 'giving/gifting' on social media*, 2023
    • Graph 12: mentions and engagement with 'environmental protection/sustainable' and 'giving/gifting' on social media*, 2023, 2023-24
  3. Companies and brands

    • Marketing activities
    • New product trends
  4. The consumer

    • Festive food category choices
    • Graph 13: festive food category choices – tea, 2021 vs 2023
    • Graph 14: festive food category choices – alcoholic drinks, 2021 vs 2023
    • Graph 15: festive food category choices – chocolate/sugar confectionery/cake, 2021 vs 2023
    • Graph 16: festive food category choices – Western health supplements – for children, by age, 2021 vs 2023
    • Graph 17: festive food category choices – Western health supplements, 2021 vs 2023
    • Graph 18: festive food category choices – fresh food – for older people, by city tier, 2021 vs 2023
    • Graph 19: festive food category choices – fresh food, 2021 vs 2023
    • Acceptance of gift box prices
    • Graph 20: gift box price acceptance, by age and gender, 2023
    • Graph 21: gift box price acceptance, by city tier, 2023
    • Channels for purchasing gifts
    • Graph 22: channels for purchasing gifts, 2022 vs 2023
    • Graph 23: channels for purchasing gifts, by gift box price band, 2023
    • Graph 24: channels for purchasing gifts – short-form video platforms, by age, 2022 vs 2023
    • Graph 25: channels for purchasing gifts – content social ecommerce platforms, by age, 2022 vs 2023
    • Shifting focus on product features
    • Graph 26: shifts in attention to product features, 2023
    • Graph 27: shifts in attention to product features – flavour-related, by age, 2023
    • Graph 28: shifts in attention to product features – craft-related, by age, 2023
    • Graph 29: shifts in attention to select product features, by city tier, 2023
    • Gift packaging preferences
    • Graph 30: gift packaging preferences, 2023
    • Graph 31: gift packaging preferences – business partners, by city tier, 2023
    • Graph 32: gift packaging preferences – environmental protection/public welfare themes, by age, 2023
    • Graph 33: gift packaging preferences – friends/colleagues, by gift box price, 2023
    • Interest in cross-category combination gift boxes
    • Graph 34: interest in cross-category gift box combinations, by gender, 2023
    • Graph 35: interest in select cross-category combinations, by age, 2023
    • Graph 36: interest in cross-category gift box combinations, by occupation, 2023
    • Gifting awareness and etiquette
    • Graph 37: gifting awareness and etiquette, 2023
    • Graph 38: select gifting behaviours and etiquette, by age, 2023
    • Graph 39: select gifting awareness – "I will choose a lighter and easier-to-carry food and drink gift box for face-to-face gift giving occasions", by gender and household income, 2023
  5. Issues and insights

    • Appendix – methodology and abbreviations

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