2021
0
Brazil Food and Beverage Packaging Trends Market Report 2021
2021-08-11T04:09:25+01:00
OX1048455
3265
141294
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Report
en_GB
“Brands and companies have had to deal with new demands and requirements when it comes to food and drink packaging. Due to the COVID-19 pandemic, food and drink packaging has…

Brazil Food and Beverage Packaging Trends Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Brands and companies have had to deal with new demands and requirements when it comes to food and drink packaging. Due to the COVID-19 pandemic, food and drink packaging has gained a more important role; that is, providing greater safety and protection for consumers. Packaging is also a fundamental part of adapting food and drinks to emerging needs and consumption occasions, such as solutions focused on online sales and a variety of formats and sizes that meet the higher consumption of food and drinks at home. At the same time, packaging must help consumers avoid food waste by offering more affordable alternatives, pleasing those who look for ethical and sustainable actions.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst

Key issues covered in this Report

  • Which information is important to consumers on food and drink labels
  • How consumers perceive the different packaging materials
  • Which attributes consumers look for in food and drink packaging
  • Perception of which type of packaging is more environmentally friendly
  • COVID-19 impacts on the habits toward food and drink packaging
  • Attitudes toward food and drink packaging

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of COVID-19 on food and drink packaging
                  • Figure 1: Predicted impact of COVID-19 in the short, medium and long term on food and drink packaging, June 2021
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • Food and drink packaging needs to adapt to new hygiene habits and the fear of contamination
                    • Figure 3: COVID-19 impact on attitudes and habits toward packaging – Brazil, April 2021
                  • In addition to investing in recyclable options, companies should stimulate logistics and recycling structures and circular economy
                    • Online sales growth challenges food and drink packaging adaptation
                      • Opportunities
                        • Reusable and resealable packaging can help those who are cooking more at home avoid waste
                          • Packaging design and label communication are important to build perception of healthy attributes
                            • Appealing design coupled with ethical and sustainable attributes have great potential to stimulate packaging reuse among Generation Z
                            • Market Drivers

                              • Products have to adapt to the new labeling rules approved by Anvisa
                                • Figure 4: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
                                • Figure 5: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                • Figure 6: New template of the nutritional information chart
                              • Unemployment, end of emergency aid and high food prices should impact food and beverage choices
                                • Higher frequency of eating at home boosts the food and beverage retail sector
                                  • High food waste in Brazil motivates law that authorizes food donation
                                    • Production of household waste, mainly plastic, and hospital waste increase during pandemic
                                    • Key Players

                                      • Companies and brands
                                        • Beverage brands launch paper/cardboard packaging
                                          • Figure 7: Black Label in paper bottle
                                          • Figure 8: “Our Paper Bottle Prototype – A Step Forward”
                                        • Melitta launches biodegradable and compostable coffee capsule and recycling service in partnership with Terra Cycle
                                          • Brands use limited-edition packaging to reinforce their ethical positioning on commemorative dates
                                            • Figure 9: Love is in the Beats – Limited Edition
                                            • Figure 10: Leite Moça’s 100 years special edition – Nestlé
                                          • Candies and chewing gums promote interaction and engagement with consumers through entertainment connection
                                            • Figure 11: Mentos Pure Fresh – Fresh Sounds promotion
                                            • Figure 12: New Trident X: Trident with Xbox Game Pass
                                          • Vigor makes a campaign with reality show participant
                                            • Figure 13: Vigor’s campaign
                                        • Who’s Innovating?

                                          • As access to smartphones grows, QR codes can promote interaction and engagement
                                              • Figure 14: Beats Zodiac
                                          • Case Study

                                            • After the first campaign’s success, Hershey’s HerShe is back
                                              • Figure 15: Limited-edition packaging
                                              • Figure 16: #HerSheGallery – 2020
                                              • Figure 17: #HerShe campaign
                                            • Amcor’s thermoformable paper solution has potential in Brazil
                                              • Figure 18: Paperly – Amcor
                                          • The Consumer – What You Need to Know

                                            • Paper and cardboard packaging have the challenge of adapting to new hygiene habits without losing recycling potential
                                              • Food and drinks for children aged 8-12 need to adapt quickly to new labeling rules
                                                • Reusable and resealable packaging can help those who are cooking more at home avoid waste
                                                  • There is room for packaging focused on preserving food and drinks during delivery
                                                    • Bad packaging experiences impact sales of food and drinks
                                                    • COVID-19 Impact on Attitudes and Habits toward Packaging

                                                      • Paper and cardboard packaging have the challenge of adapting to new hygiene habits without losing recycling potential
                                                        • Figure 19: COVID-19 impact on attitudes and habits toward packaging – Brazil, April 2021
                                                        • Figure 20: DS Smith virus-resistant packaging
                                                      • Despite buying more packaged fresh foods for fear of contamination, women also seek to reduce packaging and food waste
                                                        • Figure 21: COVID-19 impact on attitudes and habits toward packaging, by gender – Brazil, April 2021
                                                        • Figure 22: Vegetables packaged in banana leaf – Rimping
                                                        • Figure 23: Eco-Tite – Amcor
                                                      • Premium food and drinks in larger packaging may appeal to AB consumers
                                                        • Figure 24: COVID-19 impact on attitudes and habits toward packaging, by socioeconomic group – Brazil, April 2021
                                                    • Label Communication

                                                      • Expiration date is hardly provided by retailers online
                                                        • Figure 25: Label communication – Brazil, April 2021
                                                        • Figure 26: B4waste app
                                                      • Foods could highlight their well-known ingredients and more natural and healthful production processes to attract consumers
                                                        • Figure 27: Label communication, by gender – Brazil, April 2021
                                                      • Food and drinks for children aged 8-12 need to adapt quickly to new labeling rules
                                                        • Figure 28: Label communication, by children’s age group – Brazil, April 2021
                                                        • Figure 29: White bread without warning labels – Ideal, Chile
                                                    • Perception of Food and Drink Packaging Material

                                                      • There is room for packaging focused on preserving food and drinks during delivery
                                                        • Figure 30: Correspondence analysis, perception of food and drink packaging material – Brazil, April 2021
                                                        • Figure 31: eCommerce packaging – Ovo Mantiqueira Club
                                                        • Figure 32: Fried potato bucket with delivery cap – Burger King
                                                      • Despite being the most recycled in Brazil, metal packaging is not perceived as being easier to recycle
                                                        • Figure 33: Perception of food and drink packaging material, “Easy for me to recycle” – Brazil, April 2021
                                                        • Figure 34: Packaging with QR code – Tetra Pak
                                                      • Packaging can add value by combining ethical and environmental responsibility
                                                        • Figure 35: Environmentally friendly packages – Brazil, April 2021
                                                        • Figure 36: Carbon-neutral secondary packaging – Heinz
                                                    • Packaging Preferences

                                                      • Reusable and resealable packaging can help those who are cooking more at home avoid waste
                                                        • Figure 37: Packaging preferences – Brazil, April 2021
                                                      • Even though consumers prefer packaging labeled as environmentally responsible, few look for recycling information
                                                        • Figure 38: Bottle of mineral water without label – Bonafont
                                                        • Figure 39: Mineral water – Bonafont
                                                    • Behaviors and Attitudes toward Food and Beverage Packaging

                                                      • Bad packaging experiences impact sales of food and drinks
                                                        • Figure 40: Behaviors toward food and beverage packaging – Brazil, April 2021
                                                        • Figure 41: “The world’s first adaptive deodorant built with a diverse disability community” – Unilever Degree INC
                                                      • Almost half of Brazilians associate transparent packaging with healthier food and drink
                                                        • Figure 42: Attitudes toward food and beverage packaging – Brazil, April 2021
                                                      • Appealing design, coupled with ethical and sustainable attributes, has great potential to stimulate reuse of packaging among Generation Z
                                                        • Figure 43: Behaviors toward food and beverage packaging, by age group – Brazil, April 2021
                                                        • Figure 44: Starbucks Korea’s cherry blossom collection
                                                        • Figure 45: Panda Packaging loyalty scheme
                                                        • Figure 46: “We can do this” – McDonald’s
                                                        • Figure 47: Campaign video
                                                    • Appendix – Abbreviations

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