2023
0
Brazil Food and Beverage Retailing Market Report 2023
2023-05-13T04:02:02+01:00
OX1155215
3265
163241
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Report
en_GB
“With more frequent visits and smaller purchases, retailers need to adapt to accommodate a larger number of customers and create a pleasant and practical environment, so consumers don’t spend too…

Brazil Food and Beverage Retailing Market Report 2023

£ 3,265 (Excl.Tax)

Report Summary

“With more frequent visits and smaller purchases, retailers need to adapt to accommodate a larger number of customers and create a pleasant and practical environment, so consumers don’t spend too much time inside the store. Consumers show interest in the use of technology, as well as in retailers that offer sustainable options and services, such as bulk sales and recyclables collection machines.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst

This Report looks at the following areas:

  • Food/drinks purchase
  • Food/drinks purchase channel
  • What motivates Brazilian consumers to choose a particular food and drink purchase channel
  • Strategies to cope with rising food and drink prices
  • Food and drink purchase habits in physical and online retail

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the food and beverage retailing category, 2023
              • Challenges
                • Inflation impacts food and drink consumption
                  • Retailers can help boost sales of plant-based products
                    • Consumers are making smaller purchases more frequently
                      • Opportunities
                        • Apps can be even more convenient
                          • Value propositions can encourage older Brazilians to have healthier diets
                            • Retailers can combine technology and sustainable solutions to offer promotions to AB consumers
                            • Market Drivers

                              • Impact of inflation on food and drink consumption
                                • Brazilians spent more on groceries in 2022
                                  • Producers no longer need to indicate expiration date of packaged fresh vegetables
                                    • Regulating delivery apps
                                      • Payments directly through WhatsApp
                                      • Key Players

                                        • Companies and brands
                                          • Muffato Group has upgraded stores
                                            • Carrefour expands cryptocurrency machines
                                              • Marketing campaigns
                                                • OXXO educates its customers
                                                  • KitKat launches store with unique experiences
                                                    • Figure 2: KitKat Chocolatory at Shopping Pátio Paulista
                                                  • Pernod Ricard launches digital label in Brazil
                                                    • Figure 3: Pernod Ricard’s eLabel
                                                  • Carrefour debuts in the metaverse with sustainability action
                                                    • Foodservice chains invest in retail launches
                                                      • Figure 4: Oakberry and Lowko launch zero-sugar and vegan açaí popsicle
                                                      • Figure 5: Bacio di Latte’s popsicles
                                                      • Figure 6: Starbucks’s Christmas products and vegan açai
                                                    • Dia launches private label ready-to-drink tea
                                                      • Figure 7: Dia’s new line of teas
                                                    • Case study
                                                      • Small convenience stores power the food and drink retail sector
                                                        • Niche delivery: Daki, Raízs and Mercado Diferente expand their space in the delivery app market
                                                        • Food/Drinks Purchase

                                                          • Retailers can help boost sales of plant-based products
                                                            • Figure 8: Food/drinks purchase, 2023
                                                            • Figure 9: Heura Burger – Minecraft
                                                          • Innovative sauces can appeal to consumers from the South-East region
                                                            • Figure 10: Food/drinks purchase, by region, 2023
                                                            • Figure 11: Launches of sauces
                                                          • More affordable ready meals and a homemade image may attract C12 and DE consumers in search for convenience
                                                            • Figure 12: Food/drinks purchase, by socioeconomic group, 2023
                                                            • Figure 13: Meal kits
                                                        • Food/Drinks Purchase Channel

                                                          • Hypermarkets need to reinvent themselves to compete with other purchase channels
                                                            • Figure 14: Food/drinks purchase channel, by age group, 2023
                                                            • Figure 15: Signage at the Whole Foods’ store with the main areas
                                                          • Remote/hybrid workers can benefit from the expansion of minimarkets and convenience stores
                                                            • Figure 16: Food/drinks purchase channel, by working situation and work from home status, 2023
                                                          • More efficient delivery, promotions and fractional sales of food can expand use of delivery services among DE consumers
                                                            • Figure 17: Food/drinks purchase channel, by socioeconomic group, 2023
                                                        • Strategies to Cope with Rising Food and Drink Prices

                                                          • Adding value to food and drinks can encourage Brazilians aged 55+ have healthier diets
                                                            • Figure 18: Strategies to cope with rising food and drink prices, by age group, 2023
                                                            • Figure 19: Food products focused on senior consumers
                                                          • Retailers can combine technology and sustainable solutions to offer promotions to AB consumers
                                                            • Figure 20: Strategies to cope with rising food and drink prices, by socioeconomic group, 2023
                                                            • Figure 21: Ambipar Triciclo’s recycling machine
                                                          • Private label food and drinks focused on skin, nail and hair health may attract women aged 25-34
                                                            • Figure 22: Strategies to cope with rising food and drink prices, by gender and age group, 2023
                                                            • Figure 23: Food products with functionality for skin/nail/hair
                                                        • Perceptions toward Food/Drinks Retailers

                                                          • In addition to becoming more convenient, delivery apps need to focus on the quality of products
                                                            • Figure 24: Correspondence analysis – Symmetrical map – Perceptions towards food/drinks retailers, 2023
                                                          • Convenience stores and minimarkets need to create more competitive pricing strategies
                                                            • Figure 25: Private label organic products
                                                          • Brand-owned shops represent quality for consumers
                                                            • Figure 26: Perceptions towards food/drinks retailers – Brand owned shops, 2023
                                                            • Figure 27: Bear Bar street store
                                                        • Food and Drink Shopping Attitudes and Behaviors

                                                          • Consumers are shopping more frequently
                                                            • Figure 28: Food and drink shopping attitudes and behaviors, 2023
                                                          • Millennials are interested in food and drink subscriptions
                                                            • Figure 29: Food and drink shopping attitudes and behaviors, by age group, 2023
                                                          • Parents with children at home seek greater convenience
                                                            • Figure 30: Food and drink shopping attitudes and behaviors, by parental status, 2023
                                                            • Figure 31: MGo store
                                                          • Bulk and refillable options are attractive to consumers
                                                            • Figure 32: Food and drink shopping attitudes and behaviors, by food and drinks purchase, 2023
                                                            • Figure 33: Sr. A Granel chain
                                                        • Appendix – Abbreviations

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